Resources

Find articles, checklists, guides, videos, and more. All on-demand, from some of the most knowledgeable voices in the alcohol and cannabis industry.

Content type

Essential readings

Downloadables

Free marketing calendar for wineries in North America + Europe

pages of the Outshinery marketing calendar for wineries in North-America and Europe

99 Content prompts for wineries

pages of a PDF guide seen from above on a bright green background

A guide to podcasting for the wine industry

podcasting microphone and pages of a wine podcast guide seen from above on a blue background

The power of copy in ecommerce

flat lay image of a PDF on orange background

Future proof

Standing out in the vodka market: secrets to compelling branding and packaging

Crafting aesthetic whiskey identities: ideas to enhance your brand and packaging appeal

Redefining the branding and packaging of tequila and mezcal

Gin product packaging: branding techniques for market differentiation

Navigating rum branding: techniques for brand differentiation through bottle packaging

Elevating vermouth and aperitif liqueurs branding: innovative design ideas

Replays

How to navigate the world of 3-tier wine sales

replay video cover image of Ben Salisbury for his workshop on how to navigate 3-tiers wine sales in the US

Winery success unleashed: diversify and expand beyond your website

cover image for an Outshinery event on: winery success, how to diversify and expand beyond a website

Mastering holiday email marketing: secrets to stand out and succeed

workshop cover image for the Outshinery webinar on the subject of holiday marketing emails for wineries

Unlocking sales: the power of ecommerce merchandising

cover image for Outshinery's webinar on the subject of ecommerce merchandising

Visuals: the key to winery brand strategy

cover image for the VINTed podcast showcasing Laurie Millotte from Outshinery

Navigating the US market for Italian wines with Laurie Millotte

hand holding an Italian flag on a red background

Guides

Wine packaging 101

Alternative wine packaging

Wine packaging 101

Glass bottles for wine

Wine packaging 101

Wine labels and printing finishes

DTC E-commerce image mastery

Optimizing visuals for brand impact

Wine packaging 101

Wine terms to know

Essential readings

Why is it so difficult to sell wine online

Best way to sell wine online: a successful guide for 2023

How to run a successful wine gifting program

8 best practices for creating effective advertising for wineries

Mastering wine lifestyle photography

The rise of 3D product rendering for Product Marketing

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