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Outshinery in the news

Discover our featured appearances and industry recognition.

Media contact: Laurie Millotte, Founder
laurie@outshinery.com
multiple page flatlay featuring Outshinery's media kit
Outshinery’s Media Kit

Press-ready logos, founder photo, product imagery, and company fact sheet for journalists and editorial teams covering Outshinery, Outshinery Studio, and Outshinery Lite. Includes approved brand language for photorealistic 3D product imagery across wine, beer, spirits, cider, RTD, and cannabis/wellness.

Press Kit
Outshinery logo on a page on a green background
Outshinery’s Brand Assets

Downloadable logo files, color palette, typography, and approved product imagery for partners, publishers, and integration marketplaces. Use these when co-marketing with Outshinery or featuring Studio or Lite in editorial, partner pages, or third-party directories.

Brand Assets
WineBusiness Monthly logo
WineBusiness Monthly
WineBusiness Monthly
April 7, 2026
Outshinery Lite Surpasses Four Million Unique Wine Bottle Image Configurations

WineBusiness Monthly reports that Outshinery Lite now produces more than four million unique wine bottle shot configurations across 122 container and closure pairings, 12 glass colors, and 50+ label finishes. The milestone signals how deeply Lite covers real-world winery packaging.

In the news
Twentyfourseven Valencia logo
24/7 Valencia
24/7 Valencia
December 11, 2025
Startup Grind Valencia relaunch, "Uncorking the Niche"

Laurie Millotte keynotes the Startup Grind Valencia relaunch with "Uncorking the Niche," a talk on building a specialist creative-tech company for the beverage industry. Coverage from 24/7 Valencia details the event and Outshinery's role as the relaunch anchor.

Speaking
Outshinery Lite logo
Outshinery
Outshinery
September 23, 2025
Outshinery launches Outshinery Lite

Outshinery announces the launch of Outshinery Lite, a self-serve wine bottle shot tool delivering photorealistic PNGs in under an hour. Built on the 3D expertise behind Studio, Lite supports 375ml, 750ml, and magnum formats including port and icewine shapes.

Press release
Outshinery Studio logo
Outshinery
Outshinery
September 9, 2024
Outshinery Introduces Studio 2.0:  A New Standard in Beverage Product Imagery

Outshinery announces Studio 2.0, a centralized ordering experience for brands commissioning photorealistic 3D product imagery. The release replaces the prior email-based workflow with one account to request Product Shots, Pre-Designed Imagery, and Custom-Made Content, plus real-time cost transparency, a Rush option for time-sensitive launches, and Welcome Shine Credits for new accounts.

Press release
WineDirect logo
Commerce 7 formerly WineDirect
Commerce 7 formerly WineDirect
March 20, 2024
Spring 2024 Marketing Kit partnership mention

Streamline your marketing efforts, stay organized during a busy season, and maximize your ROI with this comprehensive marketing kit from our partners at Outshinery.

In the news
Win Advisor logo
RedChirp
RedChirp
July 20, 2023
RedChirp and Outshinery Integration Takes Text Messaging to the Next Level

RedChirp and Outshinery announce a direct integration that pulls Outshinery bottle shots into RedChirp's winery text-message marketing. Wineries can include product imagery in SMS campaigns without hunting down files or resizing them for each send.

Press release
WineBusiness Monthly Logo
WineBusiness Monthly
WineBusiness Monthly
May 23, 2023
Outshinery launches new service: compelling and optimized ecommerce copywriting for wine

Outshinery, the leading provider of high-quality visual content for the alcohol industry, is proud to announce the launch of its new service: Ecommerce copywriting specifically for wine brands.  This new offering is designed to help wineries boost online sales by providing expertly crafted, search-engine-optimized product descriptions and marketing copy.

In the news
Winepair logo
Vinepair
Vinepair
September 13, 2022
The Companies Aiming to Diversify What Lifestyle Wine Photography Looks Like

Vinepair features Outshinery among companies rethinking lifestyle wine photography and the people, settings, and stories represented in industry imagery. The piece examines how 3D production expands who and what a wine brand can credibly show.

In the news
Italian wine podcast logo
Italian Wine Podcast
Italian Wine Podcast
February 1, 2022
Steve Raye interviews Laurie Millotte in this installment of Get US Market Ready With Italian Wine People on the Italian Wine Podcast.

Steve Raye interviews Laurie Millotte on Italian Wine Podcast Ep. 796, "Get US Market Ready With Italian Wine People." The conversation covers how Italian producers can prepare their product imagery for US distribution, ecommerce, and buyer meetings.

Podcast
The Story Exchange logo
The Story Exchange
The Story Exchange
January 15, 2022
Visually Creative Methods to Grow Your Brand

Vint chronicles how Laurie Millotte built Outshinery's 3D production approach for the wine industry. Coverage details the early years, the shift away from physical bottle shipping and traditional photoshoots, and the wineries that adopted 3D renders before the category had a name.

In the news
Vint logo
Vint
Vint
October 7, 2021
She’s Utilizing 3D Technology to Bring Wine World Marketing To The Next Level

The Story Exchange profiles Laurie Millotte among women founders building in creative technology. Coverage traces Outshinery's origin from Laurie's years designing wine labels, the glass photography problem that triggered the pivot, and how photorealistic bottle shots reshaped what small wineries could afford.

In the news
SevenFifty Daily logo
SevenFifty Daily
SevenFifty Daily
August 12, 2021
How to Take Better Bottle Shots

SevenFifty Daily interviews Laurie Millotte for a practical guide on bottle photography for wine, beer, and spirits brands. Covers why glass is technically hard to shoot, the operational cost of traditional photoshoots, and how CGI bottle shots compare.

In the news
Barrels Ahead logo
barrels Ahead
barrels Ahead
May 2, 2021
Designing Your Beverage Brand with Laurie Millotte

Host Drew Thomas Hendricks sits down with Laurie Millotte on Barrels Ahead to discuss beverage brand design, the craft behind Outshinery's 3D product imagery, and why photorealistic visuals give wine, beer, and spirits brands a measurable advantage on the digital shelf.

Podcast
Win Advisor logo
Wine Industry Advisor
Wine Industry Advisor
March 5, 2020
‍Outshinery Experiences Growth with Its Disruptive Wine Photography Technology

​Outshinery, the premier creator of high standard images for the wine industry, has released numbers illustrating disruptive growth since its inception in 2016. Outshinery provides photography that is faster, better, and smarter to wineries, creative directors, and online retailers...

In the news
SevenFifty Daily logo
SevenFifty Daily
SevenFifty Daily
July 18, 2018
How to Create Perfect Bottle Shots

SevenFifty Daily features Outshinery in an early piece on creating professional wine bottle shots without a traditional photoshoot. Covers lighting, glass reflections, label accuracy, and why small producers struggle to maintain consistent product imagery across vintages.

In the news
multiple page flatlay featuring Outshinery's media kit
Outshinery’s Media Kit

Press-ready logos, founder photo, product imagery, and company fact sheet for journalists and editorial teams covering Outshinery, Outshinery Studio, and Outshinery Lite. Includes approved brand language for photorealistic 3D product imagery across wine, beer, spirits, cider, RTD, and cannabis/wellness.

Press Kit
Outshinery logo on a page on a green background
Outshinery’s Brand Assets

Downloadable logo files, color palette, typography, and approved product imagery for partners, publishers, and integration marketplaces. Use these when co-marketing with Outshinery or featuring Studio or Lite in editorial, partner pages, or third-party directories.

Brand Assets
Outshinery Lite logo
Outshinery
Outshinery
September 23, 2025
Outshinery launches Outshinery Lite

Outshinery announces the launch of Outshinery Lite, a self-serve wine bottle shot tool delivering photorealistic PNGs in under an hour. Built on the 3D expertise behind Studio, Lite supports 375ml, 750ml, and magnum formats including port and icewine shapes.

Press release
Outshinery Studio logo
Outshinery
Outshinery
September 9, 2024
Outshinery Introduces Studio 2.0:  A New Standard in Beverage Product Imagery

Outshinery announces Studio 2.0, a centralized ordering experience for brands commissioning photorealistic 3D product imagery. The release replaces the prior email-based workflow with one account to request Product Shots, Pre-Designed Imagery, and Custom-Made Content, plus real-time cost transparency, a Rush option for time-sensitive launches, and Welcome Shine Credits for new accounts.

Press release
Win Advisor logo
RedChirp
RedChirp
July 20, 2023
RedChirp and Outshinery Integration Takes Text Messaging to the Next Level

RedChirp and Outshinery announce a direct integration that pulls Outshinery bottle shots into RedChirp's winery text-message marketing. Wineries can include product imagery in SMS campaigns without hunting down files or resizing them for each send.

Press release
WineBusiness Monthly logo
WineBusiness Monthly
WineBusiness Monthly
April 7, 2026
Outshinery Lite Surpasses Four Million Unique Wine Bottle Image Configurations

WineBusiness Monthly reports that Outshinery Lite now produces more than four million unique wine bottle shot configurations across 122 container and closure pairings, 12 glass colors, and 50+ label finishes. The milestone signals how deeply Lite covers real-world winery packaging.

In the news
WineDirect logo
Commerce 7 formerly WineDirect
Commerce 7 formerly WineDirect
March 20, 2024
Spring 2024 Marketing Kit partnership mention

Streamline your marketing efforts, stay organized during a busy season, and maximize your ROI with this comprehensive marketing kit from our partners at Outshinery.

In the news
WineBusiness Monthly Logo
WineBusiness Monthly
WineBusiness Monthly
May 23, 2023
Outshinery launches new service: compelling and optimized ecommerce copywriting for wine

Outshinery, the leading provider of high-quality visual content for the alcohol industry, is proud to announce the launch of its new service: Ecommerce copywriting specifically for wine brands.  This new offering is designed to help wineries boost online sales by providing expertly crafted, search-engine-optimized product descriptions and marketing copy.

In the news
Winepair logo
Vinepair
Vinepair
September 13, 2022
The Companies Aiming to Diversify What Lifestyle Wine Photography Looks Like

Vinepair features Outshinery among companies rethinking lifestyle wine photography and the people, settings, and stories represented in industry imagery. The piece examines how 3D production expands who and what a wine brand can credibly show.

In the news
The Story Exchange logo
The Story Exchange
The Story Exchange
January 15, 2022
Visually Creative Methods to Grow Your Brand

Vint chronicles how Laurie Millotte built Outshinery's 3D production approach for the wine industry. Coverage details the early years, the shift away from physical bottle shipping and traditional photoshoots, and the wineries that adopted 3D renders before the category had a name.

In the news
Vint logo
Vint
Vint
October 7, 2021
She’s Utilizing 3D Technology to Bring Wine World Marketing To The Next Level

The Story Exchange profiles Laurie Millotte among women founders building in creative technology. Coverage traces Outshinery's origin from Laurie's years designing wine labels, the glass photography problem that triggered the pivot, and how photorealistic bottle shots reshaped what small wineries could afford.

In the news
SevenFifty Daily logo
SevenFifty Daily
SevenFifty Daily
August 12, 2021
How to Take Better Bottle Shots

SevenFifty Daily interviews Laurie Millotte for a practical guide on bottle photography for wine, beer, and spirits brands. Covers why glass is technically hard to shoot, the operational cost of traditional photoshoots, and how CGI bottle shots compare.

In the news
Win Advisor logo
Wine Industry Advisor
Wine Industry Advisor
March 5, 2020
‍Outshinery Experiences Growth with Its Disruptive Wine Photography Technology

​Outshinery, the premier creator of high standard images for the wine industry, has released numbers illustrating disruptive growth since its inception in 2016. Outshinery provides photography that is faster, better, and smarter to wineries, creative directors, and online retailers...

In the news
SevenFifty Daily logo
SevenFifty Daily
SevenFifty Daily
July 18, 2018
How to Create Perfect Bottle Shots

SevenFifty Daily features Outshinery in an early piece on creating professional wine bottle shots without a traditional photoshoot. Covers lighting, glass reflections, label accuracy, and why small producers struggle to maintain consistent product imagery across vintages.

In the news
Italian wine podcast logo
Italian Wine Podcast
Italian Wine Podcast
February 1, 2022
Steve Raye interviews Laurie Millotte in this installment of Get US Market Ready With Italian Wine People on the Italian Wine Podcast.

Steve Raye interviews Laurie Millotte on Italian Wine Podcast Ep. 796, "Get US Market Ready With Italian Wine People." The conversation covers how Italian producers can prepare their product imagery for US distribution, ecommerce, and buyer meetings.

Podcast
Barrels Ahead logo
barrels Ahead
barrels Ahead
May 2, 2021
Designing Your Beverage Brand with Laurie Millotte

Host Drew Thomas Hendricks sits down with Laurie Millotte on Barrels Ahead to discuss beverage brand design, the craft behind Outshinery's 3D product imagery, and why photorealistic visuals give wine, beer, and spirits brands a measurable advantage on the digital shelf.

Podcast
Twentyfourseven Valencia logo
24/7 Valencia
24/7 Valencia
December 11, 2025
Startup Grind Valencia relaunch, "Uncorking the Niche"

Laurie Millotte keynotes the Startup Grind Valencia relaunch with "Uncorking the Niche," a talk on building a specialist creative-tech company for the beverage industry. Coverage from 24/7 Valencia details the event and Outshinery's role as the relaunch anchor.

Speaking

Recent articles by Outshinery

Customer spotlights icon
Customer spotlight
King Family Vineyards profile photo, Outshinery customer spotlightKing Family Vineyards logo
United States flag icon
Discover how James at King Family Vineyards drove a 4x sales increase.

The quality of the images and how it overall enhanced the quality of the promotion, translated into an increase in sales on those particular days. It proved to me that Outshinery’s services have an immediate and powerful effect on our bottom line.

Read the case study
What is Outshinery?

Outshinery is a creative-tech company producing photorealistic 3D product imagery for wine, beer, spirits, and RTD brands. Founded in 2016, Outshinery uses Hollywood-grade CGI to deliver images faster, more consistently, and at lower cost than traditional photography. The company serves brands across the US, Canada, Australia, and the UK through two product lines: Studio (premium, human-led 3D production) and Lite (automated, self-serve bottle shots).

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