To enhance sales and expand their customer base, wineries should go beyond relying solely on their website. This video will explore how diversifying efforts can allow wineries to tap into new channels, touchpoints, and marketplaces, facilitating customer connections and sales.
Options include using e-commerce platforms like LibDib, building direct relationships with retailers and restaurants, and leveraging social media platforms such as Instagram and Facebook. Targeting specific audiences and engaging in conversations is crucial.
Wineries can also partner with marketplaces like WineDirect and use automation to personalize their marketing and sales strategies. Prioritizing channels that align with their target market and business goals is essential.