Outshinery VS
Photography needs a bottle. We need a file.
Photorealistic imagery from your label files. No samples, no shoot, identical every vintage.
Outshinery creates photorealistic product imagery through 3D rendering instead of a camera. You send the label file you'd send your printer. No samples shipped, no shoot scheduled, and imagery can exist before your product does.
Outshinery only does beverage packaging. Our artists render punt styles, fill lines, closure finishes, and foil every day. Speak in industry terms, get back exactly what you asked for.
Your results depend on finding a photographer with relevant industry knowledge. Many may lack the expertise to fully highlight your product’s unique qualities, leading to inconsistent results.
Published pricing with unlimited usage rights included. Vintage, ABV, and liquid color updates are free forever, so each image is a long-term asset, not a recurring bill.
Typically $100 to $300 per image once production costs are counted, $150 on average in the US. And every new vintage means paying for the same shot again.
Production starts within 3 business days; most visuals deliver in 2 to 5. Because we work from your label file, imagery can be ready before your product is bottled.
Booking, shipping samples, the shoot, and post-processing take weeks. None of it can start until your product physically exists.
Upload the files you'd send your printer, answer a short brief, approve a proof. That's the whole process. No bottles packed, no shipping regulations, no shoot to attend.
Shipping alcohol to a photographer means packing fragile glass, navigating state regulations, and hoping nothing breaks. You're involved at every stage.
High-resolution imagery where foil, embossing, and label texture are rendered natively, not retouched in. Clients call it indistinguishable from bottles shot on a set.
Quality depends on lighting, setup, and comfort with glass. Recreating identical conditions months later is nearly impossible, so libraries drift out of cohesion.
Total creative flexibility paired with expert guidance. Tailor every detail to align perfectly with your brand, while we handle the technical work.
The result depends on the photographer's interpretation on shoot day. Changing your mind afterward means another shoot, another shipment, another invoice.
Outshinery Studio renders every image from a container library of more than 1,100 real bottle molds, covering the shapes wine, beer, and spirits actually ship in, with new molds added every week. Each render starts from the same label file you send your printer, applied to the exact mold your bottle uses.
Start with a free first image
“Every little detail we specify is captured, bottle shapes, wine colour, light sources, reflections, punt style, fill line. Then the mastery of the label and closure applications with every nuance incorporated, stock, texture, lighting, embossing/debossing, foils, varnishes, to create the most fabulous photo-realistic images that far surpass what we spent years photographing at great expense then laboriously retouching.
Bottle shape, liquid color, punt style, fill line, foil, deboss: specified by you, rendered exactly.
Even skilled photographers may struggle to capture challenging glass objects.
“Truly, in terms of saving time, money, and effort, using Outshinery is a no-brainer. Bonus point: the Outshinery team is incredibly responsive and nice to work with!
The same look across your entire library: every SKU, every vintage, every channel.
Capturing identical results in photography, when weeks, months, or even years have passed, is nearly impossible.
“I literally told the Outshinery team that wineries are crazy if they don't send every single bottle shot to Outshinery. Truly... process is easy and the bottle shots are exactly the same EVERY. SINGLE. TIME. No variation from vintage to vintage, no angle variation, etc. These shots look great side by side, year after year. I can't imagine why anyone would use traditional photography for bottle shots ever again.
Because we work from your label file, your visuals can be ready before your product is bottled. Rush available.
The delivery of your final pictures from a photographer greatly relies on their availability and the time needed to receive the samples.
“Hands down the best products, team and service there is. Seriously, I can't imagine going back to life without Outshinery.
Published pricing, volume plans, and free vintage updates. Each shot keeps giving.
One-off photoshoots carry unpredictable fees that vary by location, photographer, and reshoots.
“Thank you and your staff for your excellent work. I come from a fine arts photography background, so as a result, I am not easy to please when it comes to images, you guys are REALLY good.
Product shots, lifestyle scenes, beauty shots, POS: all from one digital twin.
Campaign imagery through photography means a new shoot, and budget, per concept.
Simple bottle shot?
Turn your label into a photorealistic bottle shot in under an hour. Upload it, pick your shape and closure, download a PNG that’s ready to sell. Works for standard wine, cider, and beer bottles with flat-printed labels and standard closures. $29 per image, built on the 3D expertise behind Outshinery Studio.
Try Outshinery Lite
King Family Vineyards, a family-owned winery in Crozet, Virginia, increased sales 4x and cut product photography costs 55% after switching its campaign imagery to Outshinery's photorealistic 3D renders.
Tank Garage Winery, the Calistoga producer known for launching 25+ new releases every year, has used Outshinery for its product photography since 2016, receiving more than 220 Product Shots and saving over $10,000 compared to hiring a photographer.
Heard Creative, an independent, woman-owned creative agency, builds point-of-sale campaigns for enterprise beverage brands on Outshinery renders: more than 160 POS visuals delivered and an estimated 1,800 hours of team capacity saved.
Outshinery creates photorealistic product imagery through 3D rendering instead of a camera. There are no physical samples to ship, no shoots to schedule, and results are identical every time, across every SKU and every vintage.
Traditional photography requires your labeled, bottled product in hand. Outshinery only needs the label file you'd send your printer, so you can have finished imagery before your wine even exists.
This advantage becomes especially clear on marketplaces like Amazon, where image quality directly impacts search visibility, compliance, and conversion.
No shipping, ever. Outshinery needs your label files in vector format (.ai, .eps, or layered PDF), the same files your printer uses, plus your container shape, closure type, and liquid color. From those, our artists build a photorealistic digital twin of your product. If it's good enough to print, it's good enough to render.
Outshinery Studio pricing is published and credit-based: one Product Shot costs 1 Shine Credit, from $95 to $129 depending on plan, with unlimited usage rights included. The bigger difference shows up over time. Vintage, ABV, and liquid color updates are free, where a photographer charges a full reshoot every vintage. When you factor in shipping, studio fees, and lost product, clients tell us the math is not close. See the full breakdown on our pricing page.
Yes. 3D product rendering for wine bottles, labels, cans, and other beverage packaging is Outshinery's specialty. Outshinery builds every image from a production label file by a trained artist, starting from a container library of more than 1,100 real bottle molds. Specialty finishes that defeat a camera, foil stamping, embossing, textured stocks, wax, render accurately because the finish is built into the model, not corrected in retouching afterward.
The same digital twin then produces product shots, lifestyle images, beauty shots, and POS displays. Over 2,000 beverage brands use Outshinery for packaging imagery.
For anything involving real people and real places: tasting room photography, team portraits, vineyard and event coverage.
Outshinery renders packaging and product scenes, not your property or your staff. Many of our clients use both, a local photographer for the human side of the brand and Outshinery for every product image.
If your packaging is the subject, we're the specialist. If a person is the subject, hire a photographer.
Yes. Outshinery Lite is a self-serve bottle shot generator for standard wine, cider, and beer bottles: upload your label, pick a bottle shape and closure, and receive a photorealistic PNG in under 1 hour for $29 per image.
Lite is automated and built for straightforward labels. For complex packaging, specialty finishes, or other beverage categories, Outshinery Studio's human-crafted process is the right fit.
Faster than a shoot, consistent every vintage, ready before your product is. That's how Outshinery closes the execution gap.
Start with a free first image
