Outshinery will be closed for the holidays starting Dec 23. We will return on Jan 3.

Product Shots

The must-have ID picture, on transparent background

3-5 days ready (with accurate label files)
How do I get started?
Header for winery website
  • True representation of your product
  • Any bottle shape, any finish — no limits
  • No physical samples needed
  • Update any vintage or appellation with ease
  • Try for free, no strings attached!

Bottles of any shape & size

Promote your beer and wine with detailed, flawless, and consistent assets to use on any channel.
Bottled cider photography, tapered bottle, crown cap

Custom container & packaging

Capture any bottle shape and packaging style, even unique and unusual glass and liquid colors.
Irish Whisky bottle shot, gift box, holographic foil, custom design, bespoke glass, vinolok cap

Beyond bottles

Get the same flawless images for your cans, pouches, bag-in-a-box, etc.
Canned wine photography, aluminum, detailed, sharp

Always consistent

Bottle Shots aren't just pretty faces. These are the standard-bearing assets you need to sell wine across all your channels. From tech sheets to ecommerce to vendor support, maintain your brand image (and quality) wherever customers see it.
Paso Robles wine photography, gold capsule, white wine, legible labelLos Carneros wine photography, champagne green glass, legible, consistentDessert wine photography, bartop capsule, premium, legibleItalian style wine Bottle Shots, custom capsule, consistent, legibleLodi wine photography, cork, cap closure, legible label, consistent, legibleProsecco Bottle Shot, sparkling bottle, antique green, gold hood capSparkling wine bottle photography, custom champagne hood, premium, legible, consistentBrandy Bottle Shots, custom bottle

Always perfect and up to date

Get free vintages updates for accurate product details and year.
Wine label photography, 2017Wine label photography, 2018Wine label photography, 2019

Back label shots

This precious real estate is marketing gold. These important details help customers choose your wine. Just like when browsing the shelf, they need to see the back label when shopping online.
Wine back label Bottle Shot

200% share rate

Articles with an image every 75-100 words

94% more views

Posts with images vs posts without images

70% of consumers

Need 3+ images to buy online

HD results

Your images are delivered digitally. Hi-res visuals, ready to download. Get the final files in jpg, png, and tiff formats. Use them anywhere!
High resolution wine bottle photography, sculpted emboss, premium, foil, reserve, elevated

Deep expertise in alcohol packaging

Rely on our industry knowledge and only receive your final assets once you are totally satisfied with your proofs.
Wine bottle finishes
"Our first Outshinery shot wasn’t just impressive, it left us mesmerized. And now, there’s no turning back. Dreaming up 25 new wines each year for Tank Garage Winery may sound like a nightmare (it is) but creating our product photography was just as hard. Spending thousands on studio shoots with long, painful timelines just didn’t jive with our renegade business model, so we found something better. Enter Outshinery; a team of digital artists so talented that I’m unconvinced they’re not sorcerers.

Working with them is so easy. We just upload our artwork to their website, click a few buttons, and within a few days, have the world’s sexiest wine bottle shots."
Ed Feuchuck – Napa Farm Collective

Trusted by 2K+ brands

Winestyr logo
Talley Vineyards Group logo
Trefethen Family Vineyards logo
Municipal Winemakers + Potek Winery
Deutsch Family logo
Rodney Strong
Crimson Wine Group
John Anthony Vineyard

Google 5 stars

Based on 64 reviews

Google 5 stars

Ecommerce ready

Outshinery Bottle Shots are designed with your online platform in mind.
Winery website assets

Better brand experience

Outfit newsletter, emails, tasting room campaigns, and wine club shipments with creative marketing.
Winery communication tools

Ready for opportunity

Arm your team with on-demand visuals and hold the advantage on social media and public relations.
Wine industry social media

Most common Bottle Shot questions.

Are Product Shots customized?

Yes to all the customization. Your Product Shot will look exactly like your bottle. That includes large formats, half bottles, unusual shapes, unique closures, label details, liquid color. Neck tags, stickers, and cork details are even included. Perfection is the name of the game.

Can you spruce up a picture I already have?

We actually don’t work with previously taken photos. Your Product Shot will be crafted around the actual artwork file for your label (the same one you send the printer). Layered files are the best to help make crisp and beautiful visuals.

What do you need from me to get started?

It’s an easy process, all online and at your convenience (no scheduling required). Fill out a quick questionnaire (should take about 5 minutes) to convey the details about your project. Next you’ll submit the label artwork file. Then our team gets to work.

How much does it cost?

Prices start at $70 for a Bottle Shot. There are no hidden costs and everything at Outshinery operates on Shine Credits, which are purchased through monthly subscription plans. Check out all the options available—they are designed to meet your needs and budget.

More product images = More online sales

Put your wine where your customers see themselves, year around.
Lifestyle Images
Wine and tapas pairing images

Ready to get better product visuals?

Join the revolution: today’s wine photography comes from Outshinery.
Try for free