Product Shots
3-5 days ready (with accurate label files)

Capture stunning, transparent packshots of your bottles effortlessly!

Get detailed, flawless, and alcohol bottle images with Outshinery's Product Shots — perfect for all your sales and marketing needs.

wine photography by Outshinery
  • True representation of your beverage product
  • Any bottle/can/BiB shape, any finish — no limits
  • No physical samples, nor camera needed
  • Update any vintage or appellation with ease

Bottles of any shape & size

Promote your wine, beer and liquor with detailed, flawless, and consistent bottle pictures to use on any channel.

Bottled cider photography, tapered bottle, crown cap

Custom container & packaging

Capture any bottle shape, capacity and packaging style — even glass and liquid colors that are unique.

Irish Whisky bottle shot, gift box, holographic foil, custom design, bespoke glass, vinolok cap

Beyond wine bottles

Get the same flawless images for your cans, pouches, bag-in-a-box, and other packaging needs.

Canned wine photography, aluminum, detailed, sharp

Always consistent alcohol photography

Bottle wine pics pack a mighty punch. They're the quintessential assets that sell effectively through all channels. Whether through tech sheets, DTC e-commerce, or retailers, they are critical to maintain your brand's stellar image (and quality) wherever your products are visible to customers.

Paso Robles wine photography, gold capsule, white wine, legible labelLos Carneros wine photography, champagne green glass, legible, consistentDessert wine photography, bartop capsule, premium, legibleItalian style wine Bottle Shots, custom capsule, consistent, legibleLodi wine photography, cork, cap closure, legible label, consistent, legibleProsecco Bottle Shot, sparkling bottle, antique green, gold hood capSparkling wine bottle photography, custom champagne hood, premium, legible, consistentBrandy Bottle Shots, custom bottle

Bottleshots that are always perfect, with up-to-date labels

Enhance the shopping experience and increase your market share with accurate imagery. Vintage updates (and liquid colors!) are included when working with Outshinery.

Wine label photography, 2017Wine label photography, 2018Wine label photography, 2019

Back label shots

This precious real estate is marketing gold.  Help shoppers make an informed decision by showcasing crucial key details on your back label.

Wine back label Bottle Shot

Traditional photography vs. Outshinery’s photorealistic renders

The bottle image for Clew Winery's Napa Valley Cabernet Sauvignon needs improvement.
eye-catching bottle image for Clew winery, Napa Valley Cabernet Sauvignon
  • Showcase your products with high-quality CGI bottle pictures
  • Generate A+ content for websites, eCommerce, and more
  • Reach customers faster than traditional photography
  • Increase shopper engagement and emotional response
  • Boost sales velocity with unbeatable product images
200% share rate
Articles with an image every 75-100 words
94% more views
Posts with images vs. posts without images
70% of consumers
Need 3+ images to buy online

HD photography results

Your images are delivered digitally. Hi-res visuals, ready to download. Get the final files in jpg, png, and tiff formats. Use them anywhere!

High resolution wine bottle photography, sculpted emboss, premium, foil, reserve, elevated

Deep expertise in alcohol packaging

Rely on our beverage industry knowledge. Get your final visual assets only after approving your online proofs. No more disappointing results! Let Outshinery be your partner to get the best product content to drive sales and engagement.

Wine bottle finishes

"Our first Outshinery shot was mesmerizing and unforgettable. Dreaming up 25 new wines each year for Tank Garage Winery may sound like a nightmare, but creating our product photography was equally challenging. Traditional studio shoots with lengthy timelines didn't jive with our renegade business model, but Outshinery's digital artists are so skilled: I remain skeptical that they are not sorcerers!

Working with Outshinery is so easy. We just upload our label artwork to their website, click a few buttons, and within a few days, we receive the world’s sexiest wine bottle shots!"

Ed Feuchuck – Napa Farm Collective

2,000+ alcohol brands trust us.

Winestyr logo
Talley Vineyards Group logo
Trefethen Family Vineyards logo
Municipal Winemakers + Potek Winery
Deutsch Family logo
Rodney Strong
Crimson Wine Group
John Anthony Vineyard
Google 5 stars
Based on 64 reviews
Google 5 stars
Link to see the Google reviews

Ecommerce ready images

Designed to stand out on the digital shelf, Outshinery's bottle wine images are crafted and optimized for your DTC online platform and various sales channels.

Winery website assets

Better brand experience

Outfit newsletters, websites, shopping carts, marketing emails, tasting notes and spec sheets, wine club shipments and paid ads with effective beauty shots photography.

Winery communication tools

Ready for opportunity

Empower your team and get a competitive edge with on-demand visuals. Hold the advantage on social media and boost your organic visibility.

Wine industry social media
Most common Product Shot questions.
How can we help you today?
Are Product Shots customized?

We leave no stone unturned when it comes to product customization. Whether you have large formats, half bottles, unusual shapes, or unique closures - we are obsessed with perfection. Consistency is key: your Product Shots will resemble your bottles with accurate label details, liquid colors, neck tags, stickers, and even cork details. Perfection is the name of the game when you work with us.

Can you spruce up a picture I already have?

We actually don't work with previously taken photos. Your Product Shot will be crafted around your label's artwork file (the same one you send the printer). Layered files are generally the best to help make crisp and beautiful visuals.

What do you need from me to get started?

It's an easy process, all online and at your convenience (no scheduling required). Fill out a quick questionnaire (should take about 5 minutes) to convey the details about your project. Next, you'll submit the label artwork and create a file. Then our team gets to work.

How much does it cost?

Prices start at $70 for a Bottle Shot. There are no hidden costs and everything at Outshinery operates on Shine Credits, which are purchased through monthly subscription plans. Check out all the options available — they are designed to meet your needs and budget.

More product images = More online sales
Showcase your wine where customers envision themselves, year around.
Lifestyle Images
Wine and tapas pairing images
Ready to get better product visuals?
Join the photo revolution: today’s wine photography comes from Outshinery.
Try for free