You run a small brand and your shelf is a mix of phone shots, stock, and one good photo session from three years ago.
You handle marketing at a mid-sized producer and every new release adds another file to chase, format, and hope renders correctly across every channel.
You manage images across a portfolio of brands and you're tired of asking each one for assets that should already be filed and named.
Most beverage brands run a visual audit once a year, the week before they need new images. By then the gap has already cost them a sale, a channel, or a season.
The mid-year visual scorecard exists for the in-between months, the ones where the gaps are still cheap to fix.
We built it from a decade of recurring patterns inside Outshinery briefs, the same blind spots showing up over and over across beverage brands of every size. It's the audit we wished every client could run on themselves before they walked in.
Watch this scorecard scored live on a real wine brand by Laurie Millotte and Lauren Wallack from Solasta Studio. 45 minutes on Zoom. Free.
A maturity tier and the standard it should be hitting.
Six checkpoints to score your shelf against, with real before-and-afters from other brands.
A 90-day plan of action sized to where you actually are.