In this webinar, Laurie and Adrienne discuss the importance of email marketing during the holiday season and provide valuable tips to make your emails stand out. They emphasize the need for segmentation and personalization in email campaigns, stating that marketers who use segmented campaigns have seen a significant increase in revenue. They discuss the effectiveness of visuals in email marketing, recommending wineries to experiment with more visual content during the holidays.
Additionally, they advise wineries to leverage gifting as a customer acquisition opportunity and encourage repeat purchases. They also touch upon the integration of emails with other marketing channels and the importance of planning and coordination in holiday marketing campaigns.