What we stand for.

Laurie Millotte

“A business on a mission. What’s water to do with it?”

Laurie Millotte - Founder & Chief Amazement Officer at Outshinery

Let me ask you: when you were a kid, what animal did you want to be?

Do you remember debating with your friends at recess, which of the coolest animals out there would you want to be? Typical answers: dogs, horses and dolphins. When the list was exhausted, I would drop the mic with: “water droplet.”



Disapproval: this is not even an animal.*

But think about it for a minute: being a drop of water is the BEST! You get to jump from clouds, slide on umbrellas, form small creeks that turn into mighty rivers. You also get to travel the world as snowflakes, puffs of steam or powerful ocean currents. I had this poster in my room: an illustrated landscape. At night, arrows in a circular shape would glow in the dark, revealing the immutable water cycle. I was in awe.

The only fright in my “being a drop of water scenario” was that I could eventually be drunk by someone and turned into pee… I wanted no part of that! I would reassure myself: it would only be temporary and who knows, next step could be the Himalayas!

Years have passed since contemplating the dread of being swallowed by a thirsty human, and I’ve come to reevaluate the implication behind this basic need. See, I’ve gotten really sick in Guatemala while inadvertently drinking tap water; I’ve observed women in Bolivia walking miles every day to bring home muddy water to their families; I’ve learned how lack of access to clean water impacts people in more ways than one.

Outshinery helps businesses of all sizes that sell wine, beer and spirits get high-quality, reliable product photography and videos…

Outshinery also commits to donating 2% of all profits to WaterAid Canada. A glass of beer or wine is only good if you can enjoy it next to a glass of clean water, a resource that so many of us in developed countries take for granted. When our customers order Bottle Shots, Lifestyle Images and Product Videos, they also help transform lives by improving access to safe water, hygiene and sanitation.

Together, we are making an impact. We are only getting started. Will you be part of the movement and get your friends to join?

* Fair point.

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