Outshinery VS
DIY needs a lightbox. We need a file.
The cost of shooting it yourself lands in your hours, in the glare on the glass, and in a reshoot every time the vintage changes.
None of these show up on an invoice. All of them show up on your website.
Setting up, shooting, reshooting because the light moved, editing, then resizing for the shop, the sell sheet and the distributor. Those hours come out of the same week as bottling, the tasting room and the club shipment.
A wine bottle is a curved mirror. It picks up the window, the room and the phone held up to it. Clean bottle shots take controlled light that most tasting rooms do not have.
A new vintage rarely changes only the year. The alcohol, the appellation, sometimes the whole label moves with it. Every change sends you back to the camera, and the old photo stays live until you get there.
The sell sheet, the pre-sale email and the distributor listing need the image before the bottles exist. A camera cannot help with that. A label file can.
Photos shot over several years, on different phones and in different light, end up in different shapes. Line them up on a sell sheet and it shows.
In our study of 189 Commerce7 wine storefronts, 74% carried product images in mismatched shapes, and about one listing in eleven showed a different vintage on the label from the one in the product title. Read the study
Your time is your most valuable asset. We believe it is better spent on what truly matters, not on a camera and a lightbox.
Our team is made up of experts with years of experience in the beverage industry. We know exactly how to showcase your product’s best features, ensuring every image is ready to use across marketing channels.
With DIY, you’re left to rely on your own skills (and a lot of trial and error). You may lack the specific knowledge needed for professional results.
Published Studio pricing. Once we have built your bottle, vintage, ABV and liquid color updates are free.
Low upfront cost. Then add the lights, the props, the editing hours, and a new shoot every time a label or vintage changes.
If you are trying to handle bottle shots yourself because a photoshoot is too expensive or too slow, Lite was built for exactly that.
Upload your label, pick your bottle shape and closure, receive a photorealistic PNG in under an hour.
We start within 3 days and deliver on time, every time. Whether it’s for a launch or a last-minute campaign, we’ve got you covered.
Time-consuming. It could take weeks to learn the ropes, set up your studio, and achieve the right look for your product.
Our digital-first process lets you upload your requirements and get high-quality, ready-to-use visuals with minimal effort. Fast and efficient.
Managing every step of the process yourself can quickly become overwhelming. From equipment setup to photography and editing, DIY can demand your full attention.
Our photorealistic imagery is designed to be high-resolution and consistent, perfectly capturing the essence of your brand.
Quality varies based on your skills and available equipment. Inconsistencies in lighting, composition, and editing are common pitfalls.
Enjoy full creative control with expert guidance. We collaborate with you to ensure the visuals align with your brand’s story.
Total creative control, but at the cost of lack of professional guidance. You’re on your own to perfect every detail.
Leave the limitations of traditional photography behind and embrace the precision, flexibility, and speed of Computer-Generated-Imagery (CGI).
Start with a free first image
“Spectacular image - wonderful work. You guys nailed the reflective characteristics of the foil/line artwork on label. Highlights are awesome! Ordering images now.
Outshinery builds a 3D model of your packaging and renders the image. Faster than a photo shoot, consistent across vintages, accurate to your print finish.
DIY requires specialized equipment, software, a deep understanding of lighting, composition and editing techniques.
“Outshinery can single-handedly change how a winery markets itself. On-demand, high-quality, uniform bottle shots? Yes please! Turnaround is just a couple of days, and the cost is much lower than hiring a "real" photographer. We get compliments all the time.
Outshinery provides unmatched value as your go-to destination for all things bottle shots, hero imagery, and more. We even offer free vintage updates.
DIY photography may appear cost-effective initially, but considering equipment expenses, time commitment, and potential subpar outcomes...not as much.
“I had just one day to spare before my release and needed some bottle shots done ASAP. Outshinery came to the rescue! I love the quality and am even more blown away by their incredibly attentive customer service. I will be using them again, no doubt.
Time is valuable, and Outshinery guarantees quick turnaround times with our simplified process. No need to worry about setting up, shooting, and editing: we handle it all.
In-house product photoshoots demand a lot of time, effort, and expertise, which can be hard to fit in a jam-packed schedule.
“The team at Outshinery does a tremendous job creating beautiful and accurate digitized bottle shots across a range of wineries, wine types, bottle types, and different label and closure designs. The team is responsive, courteous, and a pleasure to work with. I cannot imagine NOT working with them. Simply the best in the business.
With global brand experience, Outshinery gains insights into market trends and this, in turn, shapes our creative process to make your products stand out.
It's totally understandable that keeping up with the latest insights into effective visual trends may not be your top priority.
“This is perfect. We LOVE it! The confetti video was a great success, had a record-high day of sales on Saturday. Thank you for everything!
Our team is not just skilled – we're creative too. We excel at bringing your vision to life and crafting compelling imagery that truly represents your brand.
Say goodbye to underwhelming visuals that fail to showcase the true value of your products. You don't have to tackle it solo anymore.
Simple bottle shot?
Turn your label into a photorealistic bottle shot in under an hour. Upload it, pick your shape and closure, download a PNG that’s ready to sell. Works for standard wine, cider, and beer bottles with flat-printed labels and standard closures. $29 per image, built on the 3D expertise behind Outshinery Studio.
Try Outshinery Lite
King Family Vineyards, a family-owned winery in Crozet, Virginia, increased sales 4x and cut product photography costs 55% after switching its campaign imagery to Outshinery's photorealistic 3D renders.
Tank Garage Winery, the Calistoga producer known for launching 25+ new releases every year, has used Outshinery for its product photography since 2016, receiving more than 220 Product Shots and saving over $10,000 compared to hiring a photographer.
Heard Creative, an independent, woman-owned creative agency, builds point-of-sale campaigns for enterprise beverage brands on Outshinery renders: more than 500 POS and packaging visuals delivered and an estimated 5,600 hours of team capacity saved.
Choosing Outshinery means you’re opting for expertise, quality, and time efficiency. Our team of professionals specializes in creating high-quality, photorealistic images that showcase your products at their best. By outsourcing to Outshinery, you save the precious time you'd spend setting up, shooting, and editing, allowing you to focus on what you do best: growing your brand and creating exceptional beverages.
On the first photo, often yes. Over a year, usually not. The equipment, the editing hours and the reshoots add up, and the bill comes back every vintage. With Studio, a vintage, ABV or liquid color update on a bottle we have already built is free, so you pay once for the bottle shot and update it from the label file after that. See Studio pricing.
Yes. We work from your print-ready label file and the bottle specs, so the image can be ready before the first case is filled. That is usually when the sell sheet, the pre-sale email and the distributor listing need it. Studio handles any bottle and finish. Outshinery Lite handles flat labels on the bottles in its library, in under an hour.
Outshinery eliminates the need for physical products and complex setups. We deliver consistent, professional-grade images that are ready to use across all your marketing channels. Our advanced digital techniques ensure you receive flawless visuals without the hassle of traditional photography.
We pride ourselves on our collaborative approach. Outshinery works closely with you to understand your brand identity and vision, crafting images that resonate with your audience and align perfectly with your brand story. Our goal is to create visuals that truly reflect your brand’s essence.
Not at all. We make the process as straightforward as possible. Just send us your product details, and we’ll handle everything from image creation to final delivery. Plus, our customer service team is always ready to assist with any questions you may have. And remember, no physical products are required. Regardless of your location, the work happens online.
Time is of the essence, and we've structured our process to deliver high-quality images quickly. Once you submit your product details, you can expect to receive your images in as little as 3-5 business days, depending on the complexity of your project. This quick turnaround ensures you have the visuals you need when you need them.
Yes. Outshinery allows you to customize every aspect of your images to match your brand’s identity. From colors and angles to lighting and backgrounds, our platform gives you full control to tailor your visuals according to your exact specifications.
Outshinery offers transparent, published pricing. You get premium, photorealistic visuals at a fraction of the cost of traditional photography. Plus, there are no hidden fees, and you receive unlimited usage rights for all your images, ensuring you get the most value from our services.
Experience the difference quality imagery can make to your presentation and workflow.
Start with a free first image
