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Do It Yourself photography

Polished professional visuals vs. subpar DIY alternatives

With Outshinery, forget about "crappy bottle shots," inconsistent lighting, reflections, and insufficient product visuals. Get consistently stunning visuals in various settings and lighten your workload!

Consistency with all our bottle shots was a problem that Outshinery solved. Web-ready images, problem solved!

Lemelson Vineyards logo
Leslie Kossof
Lemelson Vineyards
front and back beer bottle photos

Super professional team. They did an amazing job in no time.

Nidus Meadery winery logo
Pablo Del Nido
Nidus Meadery
flatlay of a wine bottle next to a pizza

Consistency with all our bottle shots was a problem that Outshinery solved. Web-ready images, problem solved!

Lemelson Vineyards logo
Leslie Kossof
Lemelson Vineyards
front and back beer bottle photos

Super professional team. They did an amazing job in no time.

Nidus Meadery winery logo
Pablo Del Nido
Nidus Meadery
flatlay of a wine bottle next to a pizza

Wow! These look fantastic. We are so excited :) We look forward to working with you guys for all future releases and any new SKUs we add.

Belong Wine Co. logo
Allison van Zyl
Belong Wine Co.
front and back bottle photos

OMG!!! It’s like Christmas!

Steamworks Brewing Co. Logo
Justin Van Mullingen
Steamworks Brewing Company
white wine in an outdoor setting

Truly one of the most professional companies I've worked with. We are thrilled by the quality of images and how prompt the team is to turn projects around. Highly, highly recommend!

Azur Winery Logo
Elan Fayard
Azur wines

We’re not here to 💩 on your efforts to handle everything on your plate.

If anything, we find this admirable! It’s just that we believe that this may not be the best use of your precious time and energy. Although we haven't had the chance to see your snaps, we're confident that there is room for improvement.

The need for photography expertise is real.

At Outshinery, we often joke that capturing a bottle's image is akin to “taking a selfie in a house of mirrors.” The glass surface reflects every minuscule detail: the surrounding environment, fingerprints, and even the camera and photographer themselves!

Photographing bottles is a challenge even to seasoned photographers, but that's where Outshinery sets itself apart. We use advanced 3D photorealistic technology to consistently deliver exceptional results, every time.

So our goal isn’t to convince you that Outshinery = good and in-house colleagues = bad. We’re just going to share when you might want to use one versus the other.

poor quality bottle photo shot by a photographer
beautiful and sharp bottle image created in 3d software by Outshinery

Outshinery vs. Do It Yourself

Do It Yourself
Turnaround time
Creative control
Specialized in alcohol and beverage product imagery with in-depth industry knowledge and expertise.
Transparent pricing with affordable packages tailored to the specific needs and reality of alcohol businesses.
Quick delivery (can start within 3 days), to guarantee timely product launches.
Streamlined and efficient process with clear communication and collaboration.
Professional, high-resolution images that capture the essence of alcohol products consistently.
Full creative control with expert guidance and collaboration from specialized professionals.
Relies on individual skills and experience, lacking specialized knowledge or industry-specific challenges.
Lower upfront costs as you handle the photography yourself. But, expenses can add up when considering equipment, props, and potential reshoots.
Dependent on your availability and expertise. Can take significant time to learn photography techniques, edit images, and achieve desired results.
Requires learning and mastering photography techniques, setting up a photo studio, and independently managing all aspects of the process.
Quality will vary based on individual skills and experience. Potential inconsistencies in lighting, composition, and editing.
Complete creative control over the process, however, limited guidance and expertise available.
Try Outshinery for FREE
Your first Product Shot & Lifestyle Image are on us!
3D wireframe spirit bottlebehind-the-scenes 3D clay wireframe bottle by Outshinery3D clay label before it is finalizedpartial photorealistic render by OutshineryCGI label for a liquor
Rely on expertise and showcase your drinks in the best possible light

Spectacular image - wonderful work. You guys nailed the reflective characteristics of the foil/line artwork on label. Highlights are awesome! Ordering images now. 

Innumero wines logo
Brian Thornsberry
Proprietor, Innumero Wines

Leveraging our expertise in the beverage industry, Outshinery ensures your products are showcased at their best.

DIY requires specialized equipment, software, a deep understanding of lighting, composition and editing techniques.

Get the best value for your money and maximize your marketing budget

Outshinery can single-handedly change how a winery markets itself. On-demand, high-quality, uniform bottle shots? Yes please! Turnaround is just a couple of days, and the cost is much lower than hiring a "real" photographer. We get compliments all the time.

Kiona Vineyards
JJ Williams
General Manager, Kiona Vineyards

Outshinery provides unmatched value as your go-to destination for all things bottle shots, hero imagery, and more. We even offer free vintage updates!

DIY photography may appear cost-effective initially, but considering equipment expenses, time commitment, and potential subpar outcomes... not as much!

Achieve greater efficiency and lighten your workload

I had just one day to spare before my release and needed some bottle shots done ASAP. Outshinery came to the rescue! I love the quality and am even more blown away by their incredibly attentive customer service. I will be using them again, no doubt.

Roy Piper wine logo
Roy Piper
Owner and Winemaker, Roy Piper Wine

Time is valuable, and Outshinery guarantees quick turnaround times with our streamlined process. No need to worry about setting up, shooting, and editing – we handle it all.

In-house product photoshoots demand a lot of time, effort, and expertise, which can be hard to fit in a jam-packed schedule.

Enhance the value of your visual content and unlock its full potential

The team at Outshinery does a tremendous job creating beautiful and accurate digitized bottle shots across a range of wineries, wine types, bottle types, and different label and closure designs. The team is responsive, courteous, and a pleasure to work with. I cannot imagine NOT working with them. Simply the best in the business.

Evening Land Vineyards logo
Nat Gunter
National Sales Director, Evening Land Vineyards

With global brand experience, Outshinery gains insights into market trends and this, in turn, shapes our creative process to make your products stand out.

It's totally understandable that keeping up with the latest insights into effective visual trends may not be your top priority!

Harness the creative vision of a committed team

This is perfect. We LOVE it! The confetti video was a great success, had a record-high day of sales on Saturday. Thank you for everything!

Macari Vineyards logo
Gabriella Macari
Director of Operations, Macari Vineyards

Our team is not just skilled – we're creative too. We excel at bringing your vision to life and crafting compelling imagery that truly represents your brand.

Say goodbye to underwhelming visuals that fail to showcase the true value of your products. You don't have to tackle it solo anymore!

75% of online shoppers depend on product photos to make purchase decisions.

Explore pricing

Trusted by 2K+ brands

Deutsch Family logo
Bogle Vineyards logo
Casino Mine Ranch
Two Sisters Vineyards logo
Trinchero Family  Estates logo
Revana Family Wineyard logo
Cliff Lede Vineyards logo
Saini vineyards logo
66 glowing 5-star Google reviews
See what our customers are saying.
Let’s answer your questions
How can we help you today?
Why should I choose Outshinery over doing it myself?

Choosing Outshinery means choosing expertise, quality, and time efficiency. Our team of professionals has honed their skills in beverage product photography, ensuring your products are showcased at their best. Plus, we save you the precious time you'd spend setting up, shooting, and editing. Your time is better spent on what you do best – creating exceptional beverages.

Isn't taking pictures myself more cost-effective?

While it may seem that way, consider this: professional photography requires high-end equipment and software, not to mention the time and skills needed to create stunning images. When you factor in these costs, Outshinery's competitively priced services offer excellent value for money.

How will Outshinery understand my brand vision?

We pride ourselves on our collaborative approach. We work closely with you to understand your brand identity and vision, creating images that resonate with your audience and align with your brand story. You can read more about this on our Results page.

Is it complicated to work with a third-party provider like Outshinery?

Absolutely not! We make the process as straightforward as possible. You send us your products, and we handle the rest – from shooting to post-production. Plus, our customer service team is always ready to answer any queries you have along the way.

Also keep in mind that we don't require physical products in order to create imagery. Regardless of your location, we can collaborate seamlessly!

How quickly can I expect my images?

We understand that time is of the essence. That's why we've streamlined our process to deliver your high-quality images promptly – typically under 4 business days.

Are there any resources I can check out before deciding?

Of course! We've compiled a collection of case studies, a pricing guide, and more FAQs on our website. Feel free to explore these resources and see why hundreds of wineries, breweries, and distilleries have chosen Outshinery.

Ready to elevate your brand with professional photography?

Experience the difference quality imagery can make to your presentation and workflow. Your first Product Shot and Lifestyle Image are FREE.

Give Outshinery a try!
No credit card needed.
with a free trial from Outshinery you receive a product shot and a lifestyle image
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