FAQs

Outshinery is a revolutionary platform designed to transform the way businesses handle their product visualization. We leverage the power of technology to create stunning, photorealistic images of your products, eliminating the need for traditional, time-consuming, and costly photo shoots. Our service not only saves you time and money but also enables you to showcase your products in the most appealing light, elevating your brand's image and driving your sales.

Trust Outshinery to simplify your product photography process while delivering exceptional results.

Outshinery offers innovative digital techniques that go beyond traditional photography. With the help of cutting-edge technology, we can create stunning, photorealistic images of your products without requiring physical samples. This sets us apart from conventional photography services by eliminating logistical challenges, reducing costs, and speeding up content delivery times. Our specialties include wine, beer, and spirits.

With Outshinery, your alcoholic beverage brand can gain a competitive edge by showcasing high-quality imagery that truly represents your brand and captivates your audience.

Outshinery offers a comprehensive suite of products and services designed to elevate your brand's visual content effortlessly. Through the Outshinery Studio platform, you can create stunning, photorealistic images tailored specifically for the beverage industry, including wine, beer, spirits, and more.

• Product Shots: High-quality images of your products that showcase every detail with photorealistic accuracy, perfect for eCommerce, marketing materials, and more.
• Product Shot Updates: Keep your visuals up-to-date with easy updates for vintage changes, liquid color adjustments, and label modifications, ensuring your images always reflect the current product.
• Pre-Designed Images: Ready-to-use lifestyle and portfolio images, beauty shots, recipe pairings, and more. These images are crafted to resonate with your target audience and enhance your brand's storytelling.
• Custom Content: Bespoke visuals like product videos, box and shipper sets, POS displays, and more. Outshinery can create tailored content that fits your unique needs, making your brand stand out in any setting.

Outshinery also allows you to tailor your visuals to perfectly match your brand, ensuring consistency across all channels. With no need for physical samples, the process is streamlined and efficient, delivering ready-to-use images quickly and cost-effectively. For more details, you can explore the Outshinery Studio.

Outshinery specializes in creating photorealistic visual content tailored specifically for the beverage industry. Our expertise extends across several key sectors, ensuring that your brand’s imagery is always top-notch. We work extensively with the following industries:

• Wine: Elevate your wine brand with stunning visuals that capture the essence of your bottles, labels, and packaging.
• Beer: From craft brews to mainstream brands, our imagery highlights the unique characteristics of every beer.
• Spirits & Cocktails: Show off your spirits and cocktails with visuals that emphasize quality and craft.
• RTD & Cider: Ready-to-drink beverages and ciders benefit from our detailed and appealing imagery.
• Cannabis & Wellness: Stand out in the growing cannabis and wellness markets with visuals that resonate with your target audience.
• Other CPG Industries: We also cater to other industries, ensuring that no matter your product, you receive high-quality, professional imagery.

Outshinery’s specialized focus ensures that no matter the beverage category, your product will be showcased in the best possible light.

At Outshinery, our cutting-edge technology and skilled digital artists create stunningly realistic visuals tailored specifically for the beverage and wellness industries. While we specialize in wine, beer, spirits & cocktails, RTD & cider, and cannabis & wellness, our capabilities extend to a wide range of other products as well.

We bring your product to life in captivating ways. For inquiries about your unique product, reach out to us at info@outshinery.com. We turn your vision into a visually striking reality.

Getting started with Outshinery is a simple, straightforward process. First, visit our pricing page and explore our diverse range of plans. Choose the one that best suits your needs. After placing your order, simply provide us with the necessary information about your product by answering a short questionnaire and uploading your label files. We don't require physical samples, just the details to bring your vision to life digitally.

What's more exciting is that you can try our services for FREE. Yes, you heard it right! We offer a free trial to help you understand the quality and efficiency of our services. This gives you an opportunity to see the potential of our digital imagery in enhancing your brand appeal without any risk. So, why wait? Step into the future of product photography with Outshinery today!

Shine Credits are a flexible and convenient way to pay for Outshinery's services. Think of them as a prepaid balance that you can use to order a wide range of visual content, from Product Shots to Lifestyle Images and beyond.

The amount of Shine Credits required for each service is clearly outlined, giving you full transparency and control over your budget. This makes it easy to manage your spending while maximizing the return on your investment.

Shine Credits remain active as long as your subscription is active. If your subscription ends, you have a one-year grace period to use any remaining credits. This ensures that your investment is secure and can be used whenever you're ready.

Get a sense of how many Shine Credits you may need, take our quiz!

To create your stunning, photorealistic product images, Outshinery requires some key details from you.

Fill out our concise questionnaire, which prompts for specific information about your product(s).

Upload your product's label files. We accept a variety of file formats, including AI or PDF, and in some cases, high-resolution JPEG or PNG. (It's important to provide clear, high-resolution label files to ensure the quality of the final results. Learn more about ideal files.)

Should you wish for specific features, effects, or styles to be captured in the images, please indicate this in the questionnaire. No physical samples of your product are needed. All we require are the details to digitally bring your vision to life.

Once your order and necessary information are submitted, our team gets to work creating your high-quality, photorealistic images. Sit back, relax, and let us do the rest!

At Outshinery, we leverage advanced 3D technology and cutting-edge software to generate our product images. Beginning with the details you provide, including your product's label files and any specific requirements or preferences, our team of skilled digital artists gets to work.

Using these specifications, we model a meticulous 3D representation of your product. This becomes the foundation upon which we layer textures, lighting, and other subtle details, resulting in a highly realistic digital image that mirrors the physical product in every aspect.

This process allows us to create an array of visual assets, without needing to ship physical samples. It's a fusion of art and technology where precision meets creativity, and the outcome is compelling, photorealistic imagery that elevates your brand's visual appeal.

Outshinery offers a host of benefits that make it the go-to solution for creating high-quality visual content:

• Photorealistic quality: Outshinery delivers stunning, lifelike images that perfectly showcase your products, helping them stand out in any market.
• Speed and efficiency: Skip the time-consuming photoshoots. With Outshinery, you can get your visuals quickly, often within just a few days, ensuring your marketing stays on track.
• Customization: Tailor every aspect of your visuals to match your brand’s identity, from colors to angles and more. Outshinery ensures your images align perfectly with your brand story.
• No physical samples required: Streamline your process—create professional-grade visuals without the need to send physical products. Simply upload your label files, and Outshinery takes care of the rest.
• ‍Versatility: Outshinery provides a wide range of visual content, including product shots, lifestyle images, 360° spins, and videos, all designed to meet your unique marketing needs.
• Consistency across channels: Ensure that your visual content is cohesive and professional across all platforms, from eCommerce sites to social media and print.

Using Outshinery means investing in a reliable, efficient, and innovative solution for all your visual content needs, helping you elevate your brand and drive sales.

Get a sense of what imagery you may need, take our quiz!

Once your order and all necessary details have been received, the Outshinery team will begin creating your photorealistic renders. Typically, the process takes approximately 3-5 business days from the time we receive all the necessary information. For your convenience, ETA dates are provided within the Outshinery Studio, so you always know when to expect your images.

If you need your visuals even faster, a rush option is available at an extra cost. No matter what, Outshinery’s process is significantly faster than the traditional route of sending samples and conducting a physical photoshoot, without compromising on the exceptional quality we promise.

Please note that for larger orders or more complex projects, the turnaround time may be slightly longer. Rest assured, our team will keep you updated throughout the process!

Your Outshinery product images are incredibly versatile and can be utilized across a wide range of platforms to elevate your brand's visual presence. Use them on your company’s website, in product catalogs, and across online retail platforms to ensure your products look their best wherever they’re sold.

Social media platforms like Instagram, Facebook, and Pinterest are ideal for showcasing your stunning, photorealistic images, helping you engage with your audience and drive more traffic to your brand.

Additionally, these images are perfect for email marketing campaigns, press releases, blog posts, and digital ads, allowing you to maintain a consistent and professional look across all marketing channels.

Ultimately, anywhere you want to make a strong visual impact and attract potential customers is where you should be using your Outshinery product images.

Ordering a Product Shot first is essential because it serves as the foundational visual asset for all other content types, including Pre-Designed Images and Custom Content. The Product Shot allows Outshinery to create a highly accurate, photorealistic 3D model of your product, which is then used to generate additional visuals.

By starting with a Product Shot, we ensure that your product’s details—such as label design, colors, and textures—are captured with precision. This level of accuracy is crucial when producing Pre-Designed Images, like lifestyle scenes or promotional shots, and Custom Content, such as product videos or POS displays.

In short, the Product Shot provides the necessary base that guarantees consistency and quality across all visual content, ensuring your brand is represented accurately and professionally in every image and video.

At Outshinery, we are committed to ensuring that our clients are completely satisfied with the visual content we create. Our satisfaction guarantee means that if you're not 100% happy with the final product, we'll work with you to make it right.

We take pride in our attention to detail and our dedication to delivering the highest quality of work. We believe in the power of our technology and the talent of our digital artists, and we stand behind our services. When you choose Outshinery, you're choosing a partner that is dedicated to enhancing your brand's visual appeal.

Outshinery provides a diverse range of visual content services, with costs varying for each type.

We offer competitive pricing structures that cater to a wide range of budgets, ensuring the best possible return on your investment. Visit our Pricing page to learn more.

We are committed to providing superior value through our high-quality, photorealistic imagery. For more information, please visit the pricing section on our website, or reach out to our customer service team.

To obtain an accurate quote, we suggest reaching out to our team, who will gladly offer you a personalized estimate tailored to your specific requirements. We are committed to ensuring your needs are met with precision and excellence.

Outshinery offers flexible pricing options designed to meet the diverse needs and budgets of brands at various stages of their digital journey.
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One-at-a-time: Perfect for those who need just a few images or want to try Outshinery’s services without a long-term commitment. Get exactly what you need with straightforward, one-time pricing.
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Subscription plans: Ideal for brands that require regular visual content. Our subscription plans (monthly or yearly) offer a consistent supply of high-quality images, with the added benefit of faster turnaround times and cost savings. Choose between monthly or annual subscriptions to best fit your needs.
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Enterprise solutions: Tailored for businesses with more extensive content needs, our custom solutions provide the highest number of images, rapid delivery, and priority support. This option is perfect for brands that require a large volume of content or have specific requirements.
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For more detailed information, please visit our Pricing page.

Shine Credits are a unique form of currency within the Outshinery platform, allowing you to easily pay for a wide range of visual content services. Think of them as a pre-paid balance that you can use to order anything from Product Shots to Pre-Designed Images and Custom Content.

Each service on Outshinery has a clearly defined Shine Credit cost, ensuring complete transparency. This makes it easy for you to manage your budget, order the services you need, and maximize your return on investment.

Get a sense of how many Shine Credits you may need, take our quiz!

Outshinery Studio is an intuitive online platform that empowers beverage brands to create stunning, photorealistic product images without the need for physical photoshoots. Specializing in industries like wine, beer, spirits, cocktails, RTDs, and cannabis, Outshinery Studio offers a seamless experience where you can customize visuals to perfectly align with your brand’s identity.

From high-quality Product Shots to Pre-Designed Imagery and Custom Content, Outshinery Studio allows you to manage all your visual content needs in one place. The platform simplifies the entire process, delivering professional-grade images that are ready to use across all your marketing channels—fast, cost-effectively, and with no need to ship physical products.

Whether you're looking to enhance your online presence, drive sales, or simply streamline your content creation process, Outshinery Studio provides the tools and expertise to help your brand stand out in a crowded marketplace.

To add Shine Credits to your Outshinery account, follow these simple steps:

• Log in to your Outshinery Studio account: Start by logging in to your account on the Outshinery Studio platform.
• Navigate to the Shine Credits button: Once logged in, go to the menu bar and click on the button with the Shine Credit icon (a banknote). This is where you can manage and purchase your Shine Credits.
• Select your desired credit amount: Choose the amount of Shine Credits you want to purchase. Outshinery offers various options to suit your specific needs and budget.
• Complete the purchase: Proceed to checkout and complete the purchase using your preferred payment method. Once the transaction is completed, the Shine Credits will be instantly added to your account.
• Start ordering visual content: With your Shine Credits now available, you can start ordering a range of services, from Product Shots to Custom Content, all directly through the Studio platform.

Outshinery accepts a variety of payment methods to make the transaction process as convenient as possible for our clients. We accept all major credit cards, including Visa, MasterCard, and American Express.

Furthermore, for our Enterprise customers in the US who value flexibility, we are pleased to offer the option of ACH payments.

We do not accept checks.

To make changes to your Outshinery plan, follow these simple steps:

• Log in to your Outshinery Studio account: Start by logging into your account on the Outshinery Studio platform.
• Navigate to settings: Once logged in, go to the "Settings & billing" section in the left menu bar.
• Select "Manage plan": Within the Settings, look for the "Manage pan" option. Click on it to access details about your current subscription.
• Confirmation: After making any changes, you will receive a confirmation email.

At Outshinery, we value our loyal customers and those dedicated to enhancing their brand's visual presence. We offer significant savings through our Monthly or Annual Subscriptions, which provide more value compared to one-time orders.

For businesses with high content demands, our Enterprise Plan provides exceptional value, featuring exclusive discounts for larger orders. Discover more about the Enterprise solution.

We also run occasional promotions and special offers. To stay informed about these opportunities, keep an eye on our website and sign up for our newsletter!‍

While Outshinery occasionally offers discount codes during promotional events or special occasions, the best way to save is by opting for our Monthly or Annual Subscriptions or the Enterprise Plan. These options provide the most value for your investment.

To stay informed about any upcoming offers, promotions, or potential discount codes, we recommend signing up for our newsletter or following us on social media.

At Outshinery, we strive for customer satisfaction and understand that plans can change. However, please be aware that all purchased Shine Credits are non-refundable.

Yes, you can roll over your Shine Credits, but it depends on how they were purchased:

‍Shine Credits from subscriptions: If you’re on a Monthly or Annual Subscription plan, your Shine Credits remain active for as long as your subscription is active. If you cancel your subscription, you’ll still have one year to use any remaining Shine Credits before they expire.
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One-at-a-time Shine Credits: If you purchased Shine Credits separately (not as part of a subscription),  they're valid for one year from the purchase date. Be sure to use them within that time, as any remaining credits will expire after a year.
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If you have any questions about managing your Shine Credits, feel free to reach out to our customer support team.

While Outshinery is a Canadian-based business, it operates with USD as its default currency for all transactions. This allows for seamless international services and ensures clarity and consistency across our service offerings.

Certainly! Shine Credits were meticulously crafted to offer unparalleled flexibility. They can be seamlessly utilized across a myriad of brands or projects, granting you absolute freedom and authority over your visual content requirements. With Outshinery, rest assured that you will receive precisely what you need, precisely when you need it.

Don't hesitate to get in touch with our customer service team. We strive to provide comprehensive support and answers to all your queries. You can reach us via email at billing@outshinery.com or call us at our toll-free number: +1 (844) 774-4637.

Our dedicated team is always ready to assist you with any questions or concerns you may have about invoicing or any other aspect of our service.

We require high-resolution, print-ready AI (Adobe Illustrator), EPS, or PDF files with all layers intact. A simple JPG or PNG won’t provide the necessary details for an accurate render.

We've put together a helpful guide outlining the ideal label file formats and those to avoid.

JPG and PNG files flatten all layers, making it impossible to capture finishes like embossing, varnishing, or foil details. We need vector-based label file specs to ensure the highest quality.

Check out our comprehensive guide to the best label file formats and which ones to steer clear of.

Yes! If your AI or EPS file contains linked images, you must provide the packaged folder with all linked assets and fonts to avoid missing elements or pixelation.

Explore this comprehensive guide to gain a deeper understanding of linked files and label artworks.

A locked PDF prevents us from accessing layers, dielines, and print finishes. Be sure to send an editable, unlocked version for the best results.

Your file should include all finalized text, logos, barcodes, dielines, embossing, varnish, and foil indications—exactly as it would be sent to your printer.

We've put together a helpful guide outlining the ideal label file formats and those to avoid.

Most designers highlight these elements using specific spot colors (e.g., cyan or magenta). Make sure they are clearly labeled in your file so we can replicate them accurately.

Check out our comprehensive guide to the best label file formats and which ones to steer clear of.

Yes! Custom branding, embossing, and foil finishes often extend beyond the label. Submit these files just like label files—vector-based AI, EPS, or PDF formats with all details included—to ensure they are accurately reflected in your render.

Placeholder (FPO) elements, like temporary barcodes, should be removed before submission. If sent, we will remove the "FPO" label, but the barcode itself will remain a placeholder.

Outshinery works with final, print-ready label files. If your label is still being finalized, make sure to provide layered artworks just like you would to a printer so that Outshinery still has all the info it needs.

No. Printer’s proofs are meant for production approvals, not high-resolution renders. They are low in quality and lack definition, making them unsuitable for creating accurate product imagery.

Learn more about mistakes to avoid in our label artwork submission guide.

If an AI file is missing its linked images, those elements will appear pixelated. Always provide the full packaged folder with all linked assets to avoid this issue

Learn more about mistakes to avoid in our label artwork submission guide.

Quality product photography is essential for your business for several reasons. First, it's the most effective way of showcasing your products, as customers cannot physically see or touch products online. High-quality images facilitate a better understanding of the product's features and use, thus helping to build customer trust and reduce returns.

Secondly, quality product photography enhances the perceived value of your products and your brand. It communicates professionalism, builds brand identity, and can be a decisive factor for consumers choosing between you and your competitors.

Thirdly, excellent product images are critical for driving engagement on social media platforms and are more likely to be shared, further increasing the visibility of your brand.

Lastly, quality product photography can also boost your website's SEO. By optimizing your product images with relevant file names, alt text, and captions, you can improve your website's visibility on search engines.

In sum, investing in quality product photography is investing in your business's success. It's not just about taking pictures; it's about strategically presenting your products in a way that resonates with your target audience, increases conversions, and amplifies your brand presence.

Feel free to explore our articles for deeper insights and valuable knowledge.

Outshinery visuals can be a game-changer in your marketing strategy, providing high-quality, professional-grade images and video content to strengthen your brand's appeal. Use them on your website to showcase your products in the best light, helping customers visualize your offerings and increasing the odds of conversion. Implement these visuals into your e-commerce listings to make your products stand out and grab attention.

Leverage Outshinery's visuals in your email marketing campaigns to create eye-catching, engaging content that compels recipients to click through. Incorporate them into your social media posts to boost engagement and shares, thereby increasing your brand's visibility and reach.

Outshinery visuals can also be used in print marketing materials like brochures, catalogs, and in-store displays to consistently represent your brand. In essence, these visuals enable you to portray your products attractively and professionally across all marketing channels, ensuring that your brand is remembered and chosen by your target audience.

Explore our articles to dive deeper on the topic of alcohol marketing.

To get the most out of Outshinery, consider these top tips:

• Leverage Pre-Designed Images: Use Outshinery’s extensive library of Pre-Designed Images to quickly enhance your brand’s visual content. These ready-to-use visuals are perfect for social media, eCommerce, and marketing materials.
• Customize your visuals: Tailor every image to reflect your brand’s identity. Adjust colors, angles, and other details to create visuals that truly resonate with your audience.
• Plan ahead with Shine Credits: Maximize your budget by purchasing Shine Credits in advance. They can be used for any Outshinery service and help streamline your workflow.
• Take advantage of the Outshinery Studio: Use the Outshinery Studio platform to easily manage and update your visual content. The platform offers real-time updates on delivery timelines and ensures consistency across all your brand’s assets.
• Explore Custom Content: Beyond product shots, Outshinery offers Custom Content like Product Videos, POS displays, and more. These options can give your brand a competitive edge by creating unique and engaging visual experiences.
• Keep track of your image requests: Regularly check the status of your image requests within the Studio platform. Knowing your timelines and managing updates efficiently can help you stay ahead in your marketing efforts.

By implementing these strategies, you can fully utilize Outshinery’s capabilities to elevate your brand's visual presence and drive growth.

Outshinery, founded by Laurie Millotte, is the brainchild of a seasoned Creative Director and Designer with over 16 years of experience in the wine and food industry. Millotte's exceptional work, characterized by captivating designs, has garnered numerous awards and was even showcased at the prestigious San Francisco Museum of Modern Art for the "How Wine Became Modern: Design + Wine 1976 to Now" exhibition. Collaborating with clients worldwide who share her vision, she brings their unique brand stories to life through compelling visual content.

It all began with a T-Rex. As Laurie designed exquisite labels for her clients, often winning accolades in international competitions, she noticed that the subsequent marketing efforts fell short due to lackluster visuals. Walking home after watching Jurassic World at the movies, inspiration struck her: "If computers can make dinosaurs look so incredibly lifelike, surely we can do the same for a wine or beer bottle!"

And thus, Outshinery was born.

At Outshinery, we take pride in our dynamic and diverse team of professionals who are dedicated to delivering high-quality visual content for your brand. Our team consists of skilled digital artists, experienced creative directors, talented graphic designers, and adept copywriters, all working together seamlessly to elevate your visual marketing to the next level.

To ensure the success of each project, our customer success team diligently aligns with your branding strategy and strives to exceed your expectations. We understand the importance of meeting your satisfaction at every step.

Outshinery was founded by Laurie Millotte, a highly experienced Creative Director and Designer in the wine and food industry with over 16 years of expertise. Laurie collaborates with clients worldwide who share a similar vision, bringing captivating designs to life.
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Together, our team possesses the proficiency to create compelling visuals that resonate with your target audience and elevate your brand's market presence.

Discover the talented faces behind the magic here.

Outshinery is always on the lookout for talented individuals who share our passion for delivering exceptional visual content. As a rapidly growing digital company, we often have exciting opportunities across various roles where you can contribute your skills and grow with us. If you're interested in joining a diverse, dynamic, and forward-thinking team, we encourage you to reach out. We can't wait to hear from you!

Outshinery is a digital company, and while the team members work remotely from various locations worldwide, the company has its headquarters in Vancouver, British Columbia, Canada. This virtual model allows Outshinery to serve clients globally, ensuring top-quality visual content is accessible to all brands seeking to enhance their visual marketing strategies.

Outshinery operates within the Pacific Standard Time (PST), typically from 9 AM to 5 PM, Monday through Friday. However, thanks to our digital nature and global team, we strive to provide prompt responses and maintain seamless communication with our clients across various time zones.

At Outshinery, we believe in giving back to the community and making a positive impact. That's why we've chosen to partner with WaterAid, a non-profit organization dedicated to helping communities in need gain access to clean water, decent toilets, and good hygiene. A portion of every purchase made with us goes directly to supporting WaterAid's vital work. This means that by choosing Outshinery, not only are you enhancing your brand's visual marketing, but you're also contributing to a worthy cause that changes lives and aids sustainable development worldwide. It's a win-win situation, and we're proud to be part of this noble endeavor!

Outshinery's mission is to revolutionize the way brands project their visual identity. We strive to provide exceptional, photorealistic visual content that allows brands to stand out in the digital market space. Our team of talented professionals is dedicated to delivering exceptional visuals that not only elevate the brand's market presence but also resonate with its target audience.

Moreover, we believe in making a positive impact on the world, which is why we've partnered with WaterAid. Every purchase made with us directly supports WaterAid's work, allowing us to contribute to bettering lives and promoting sustainable development worldwide. By choosing Outshinery, you're not just betting on your brand's visual marketing, you're also doing your part for the global community!