The three-tier system is how most wine gets to market in the United States, and it is also where most small producers get stuck. Selling to restaurants and retail shops means navigating distributor relationships, compliance rules, and a sales cycle that rewards persistence over passion alone.
In this workshop, wine sales expert Ben Salisbury of Salisbury Creative breaks down what actually works when selling through the three-tier system. He covers why wineries need to generate their own demand rather than relying on distributors to do it for them, how platforms like LibDib are opening new paths to market for smaller producers, and what it takes to adapt your sales approach to how buyers actually make decisions today.
Whether you are exploring your first distribution deal or trying to grow beyond your home state, this session offers a grounded, practical framework for making the three-tier system work for your brand.
Join others who’ve transformed their brand with next-gen product visuals.
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