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🎄 Outshinery will be closed from noon on 23 Dec 2021 through 4 Jan 2022. Happy holidays!

On the Spot events

Bottle shot for spirits bottleBordeaux bottle for wineWhite wine bottle photographyMarketing classes for wineries

Live virtual roundtables feature a panel of experts to dig into the most relevant marketing and sales topics in the wine industry.

Upcoming

August 31, 2022
10:00 am
PST
1:00 pm
EST

Set your packaging for success! With the industry's top designers.

This live virtual event will feature a panel of experts to dig into the marketing and sales matters that are most important to wineries. Hear from top-of-their-game designers on what it takes to (re-)design an alcohol brand.

  1. Why branding has never been so critical
  2. Packaging trends for 2022/23 and beyond
  3. How to choose the "right" design studio, and make the most of the creative relationship

Sylvia Aranda, Ode Design Studio | Laurie Millotte, Outshinery | Miguel de Almeida, Miguel de Almeida Design | Lauren Wallack, Berlandieri

Previous “On the Spot” events

Missed a past event? Want to review the golden nuggets again?
No problem, explore the On the Spot collection here.

Exploring alternative packaging solutions for wineries

Listen in as our wine industry panel provides insight and experience on transitioning to materials other than glass.

New

Move the sales and marketing needle

Listen in as our panel provides actionable tips and thoughtful advice on how to make the new year one of your brand's most sales-worthy.

New

Your wine brand takes customers on a journey

We welcome a panel of wine industry creatives on how you can make the customer experience a joyful ride and earn loyalty and build brand trust.

New

Go beyond your website

How wineries can effectively use other channels for customer touchpoints. Diversify your sales and marketing strategy. Outlets, channels, and venues for wineries to tap into in 2021 and beyond.

New

99 content prompts for wineries

Attract customers online. Turn some heads and get attention.

Get immediate acces
You’ll need to register for or login to Outshinery Studio to get access to all of the resources.

How to think like a customer and sell more wine

Laurie is featured on a special On the Spot with the Wine Tech Insiders, our talented podcast partners from around the globe. Learn how to give your customers what they want!

Delight customers with boutique-style service

Activate your client experience with these tip and tech suggestions from the Outshinery team. Go behind the scenes with Outshinery, the sunshine  crew!

  • Becca - Sunshine Officer
  • Yana - Sunshine Captian

How to make your holiday email marketing shine

How wineries can effectively use other channels for customer touchpoints. Diversify your sales and marketing strategy. Outlets, channels, and venues for wineries to tap into in 2021 and beyond.

  • Laurie Millotte - Outshinery
  • Adrienne Stillman - WineDirect

Marketing bootcamp

Need a marketing boost? Start here for resources to get your brand's look in top shape.

Wine Tech Insiders Podcast

The Wine Tech Insiders discuss tech topics in the Wine and Drinks industry.