Outshinery will be closed for the holidays starting Dec 23. We will return on Jan 3.

On the Spot events

Live virtual roundtables feature a panel of experts to dig into the most relevant marketing and sales topics in the wine industry.

Upcoming

PST
EST

Save your seat now!

Be the first on the list for the next On the Spot with Outshinery. This live virtual event will feature a panel of experts to dig into the marketing and sales matters that are most important to wineries. We’ll announce the topic and panel soon, so if you’d prefer to wait for those details then watch your inbox for the announcement.

But if you know you want to learn top-notch marketing techniques from the best advisors and experts in the biz, claim your seat now and we’ll email you with reminders leading up to the workshop.

Previous “On the Spot” events

Missed a past event? Want to review the golden nuggets again?
No problem, explore the On the Spot collection here.

Set your packaging for success! With the industry's top designers.

Hear from top-of-their-game designers on what it takes to (re-)design an alcohol brand.

New

Exploring alternative packaging solutions for wineries

Listen in as our wine industry panel provides insight and experience on transitioning to materials other than glass.

New

Move the sales and marketing needle

Listen in as our panel provides actionable tips and thoughtful advice on how to make the new year one of your brand's most sales-worthy.

New

Your wine brand takes customers on a journey

We welcome a panel of wine industry creatives on how you can make the customer experience a joyful ride and earn loyalty and build brand trust.

New

Jan - March 2023 Marketing Calendar

All the dates you need to engage your audience.

Download your free copy

Go beyond your website

How wineries can effectively use other channels for customer touchpoints. Diversify your sales and marketing strategy. Outlets, channels, and venues for wineries to tap into in 2021 and beyond.

How to think like a customer and sell more wine

Laurie is featured on a special On the Spot with the Wine Tech Insiders, our talented podcast partners from around the globe. Learn how to give your customers what they want!

Delight customers with boutique-style service

Activate your client experience with these tip and tech suggestions from the Outshinery team. Go behind the scenes with Outshinery, the sunshine  crew!

  • Becca - Sunshine Officer
  • Yana - Sunshine Captian

How to make your holiday email marketing shine

How wineries can effectively use other channels for customer touchpoints. Diversify your sales and marketing strategy. Outlets, channels, and venues for wineries to tap into in 2021 and beyond.

  • Laurie Millotte - Outshinery
  • Adrienne Stillman - WineDirect

Marketing bootcamp

Need a marketing boost? Start here for resources to get your brand's look in top shape.
Access Bootcamp

Wine Tech Insiders Podcast

The Wine Tech Insiders discuss tech topics in the Wine and Drinks industry.
Listen in