Written by

Jill Barth


October 13, 2020

This holiday season, offer the right products at the right time to the right people

A personal message is a meaningful message. This is something we know intuitively, but how many wine brands take this into consideration when communicating with their customers? 

Communication is the engine that powers the purchase process. In order for a person to click that buy now button, they need to know what they are buying and how it will fit into their lives. Not someone else’s life, but their own.

When we look at surveys, it’s clear that people like a shopping experience that feels personal:

  • Personalized experiences produce a 20% average increase in sales.
  • 80% of shoppers say they are more likely to buy from a company that tailors the experience to them. 
  • 77% of would even pay a bit more or recommend a brand that offers a personalized experience.
In this conversation, Zach and Laurie share ways that you can include personalization in your holiday sales efforts. Watch the replay now:

It’s not too early to start planning for the upcoming holiday season and to get your wine in front of more people. Need help getting a seasonal marketing plan in place? Grab your free marketing kit, including a marketing calendar + animated sticker pack.

“At the Winery”

New Lifestyle Image collection

A versatile collection depicting a visit to the winery and tasting room.

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