Spotlight blog
Trusted resources for the alcohol industry
Intimate Dinner Party Lifestyle Images for your winery
Show off your wine, shared by friends and loved ones, with models hired exclusively for this project.Intimate scenes with food, wine, and loved ones. It's a warm feeling that everyone enjoys, and this new collection captures the dynamic of both romance and friendship,...
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Free Resource: 99 Content Prompts for Wineries
A downloadable list of evergreen and seasonal ideas to connect with your customers, friends, and fans.Organized by useful and relevant categories, this free list of 99 Content Prompts for Wineries is packed with ideas your audience will actually enjoy. Discover new...
Start the year fresh and organized with your 2022 Marketing Calendar for wineries
Get your free, downloadable marketing calendar for January, February, and March 2022.It always feels satisfying to start fresh. Get tidy and enjoy the warm glow of inspiration with your new marketing calendar for wineries. January, February, and March 2022 are covered...
The Top 10 Lifestyle Images of 2021
These are the most-requested Lifestyle Images and recipes that wineries used to promote their brand in 2021.There are hundreds and hundreds of Lifestyle Images and recipes in the Outshinery Market for wineries to utilize. With a searchable selection that includes both...
Stop missing out on press features and profiles
How to build a compelling media page for your wineryImagine this: a wine journalist is about to publish a review of one of your winery’s recent releases. They are going to recommend the bottle for holiday dinners, so a deadline is coming up. They need a bottle shot...
Guides & playbooks
Free in-depth guides. Made just for you!
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Get a 3-tier wine sales game plan
Ben Salisbury shows Outshinery clients how in this resource-packed workshop. Ben Salisbury, of Salisbury Creative Group, has been in the wine industry since 1986. He says that he’s seen many changes to the biz over the past six or seven years, particularly when it...
Modern New Year’s Eve Lifestyle Images for your winery
Get a look like a magazine spread, with bubbly, parties, game nights, and friendsThere's no party like a wine party, and this new collection of Lifestyle Images brings the celebration to the world. Get sparkly looks evoking New Year's Eve, shiny people, game nights,...
The impacts of COVID-19 and how technology is shaping a strong recovery
Outshinery founder Laurie Millotte is featured in this inaugural wine industry report prepared by Patricia Kemp at Troly.Hopefully by now you’ve heard from the Wine Tech Insiders group. This collaboration includes several founders of wine technology companies — our...
How to think like a customer and sell more wine
A special On the Spot event with the Wine Tech Insiders.What do customers want? “A confident and enticing shopping experience.” ~ Laurie “Experiences, relationships, Information, Something Deeper.” ~ David “Great wine.” ~ Nick “Personalization, Experience, Story and...
A Marketing Calendar for the most wonderful (and busy) time of the year
OND (Oct, Nov, Dec) is packed with marketing opportunities for wineries. Get organized with a free, downloadable marketing calendar.Are you planning for the 2021 autumn and winter holiday season? This is such an important time to highlight your products so that your...
How wineries can go beyond their website to sell more wine
Effectively use multiple channels for effective customer touchpoints.Guests Holly Schick of WineDirect, Drew Hendricks of Barrels Ahead & Legends Behind the Craft, and Ben Salisbury of Salisbury Creative came together to go On the Spot to discuss new outlets for...
Product Videos Work!
Here’s why video marketing is important for the wine industryProduct Videos speak to today’s consumer.They are what’s next in wine marketing. 92% of marketers who use video say that it’s an important part of their marketing strategy. Take your bottle and turn it into...
5 marketing mistakes that severely impact your winery’s growth
Don’t do a disservice to your brand and business + Free video.One of these five mistakes could be the difference between having a social media marketing strategy that does a disservice to your business and one that legitimately earns a return on your investments. ...
The evolution of wine marketing
A podcast conversation on selling wine in today’s market“20 years ago wine marketing was much more distant. It didn’t feel like it was on the shoulders of the producers, there were more in-betweeners.” ~ Laurie Millotte, founder of Outshinery A couple of times each...
So far in 2022, the top emoji used on Instagram is 😂. We’d be joyful if you’d follow us, and always be in the know.
Ready to:
Raise the order value in your DtC store
Boost signups for your wine club
Keep your audience engaged on social
Increase the ROI of your paid ads
Get more prominent media coverage?
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