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Trusted resources for the alcohol industry
Why your wine brand takes your customer on a crucial journey
A panel of wine industry creatives on how you can make it a joy ride and earn their loyaltyThe June 2021 On the Spot event, Wine Brands + the Customer Journey, was absolutely rocking with top insight from our panel: Amanda Horn: Brand marketer | "Customers can be...
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Wine marketing for real life
Wine is part of daily life for people who love it. In this video, learn how to marketing authentically and represent your product as something useful and meaningful for people who buy wine."Wine is a drink that shares a table with nourishing, enticing, comforting...
Outshinery Announces Exclusive Partnership with Wine Business Monthly PACK Design Awards
For Immediate Release Contact: [email protected] Outshinery is the exclusive Bottle Shot partner for the 2021 Wine Business Monthly Packaging Awards, enabling the competition organizers to eliminate the need for physical samples. Outshinery’s 100% online approach...
Here’s your summer 2021 marketing calendar
Wineries, plan your marketing outreach for June, July, and August with this printable marketing calendar, on us! Download your free marketing calendar and get started with summer marketing planning now. Don’t miss some of the year’s most impactful wine celebration...
Future Fantastic! 🚀replay
How tech and innovation power the future of the wine industry“Did you know that people decide what they like super, super fast?” ~ Laurie Millotte, founder of Outshinery Seriously! It only takes 50 milliseconds for a person to establish a first impression based on...
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Elevate Your Business Listing In Time for Tasting Room Season
By Megan DeCicco, Solutions On 2nd, LLC Teaser: Would you want someone handing out business cards for your business without your knowledge? What if they were full of errors and uglies? In a way, this is what happens when you neglect to elevate your business listings...
Behind the Scenes: Making a magazine and the London Wine Fair
Join the Outshinery team + special guests in a conversation about these digital resources and connections“There’s a whole other level of engaging people that isn’t just about the product.” ~ Ben Salisbury, Salisbury Creative Group Extraordinary by Outshinery is the...
Extraordinary by Outshinery
The new magazine for wineries that market above and beyond.Get your copy of Extraordinary by Outshinery. A publication for the wine industry, and the first of its kind from the team of creatives behind Outshinery. Setting new standards for elevated and accessible...
London Wine Fair Participation & New Publication Launch
Outshinery is proud to announce its participation in the Digital Edition of London Wine Fair 2021.Team members from Outshinery will be available at our virtual booth and will be featured in a panel presentation on 17 May 2021 at 16:00 GMT. Future Fantastic! 🚀, in...
Learn to “speak data” at your winery
Meet the team helping the wine industry build literacy in this essential topic.There are countless ways to use data to better communicate and sell more wine. But if you and your team don’t know the language of data, you can’t very well speak it and this will cause...
Tips for designing your beverage brand
Hear from Outshinery’s founder Laurie on the Legends Behind the Craft podcast.Outshinery founder Laurie Millotte was recently featured on the Legends Behind the Craft podcast, hosted by Drew Hendricks. This episode explores the keys to designing your beverage brand. ...
How to delight your customers with boutique-style service
Activate your client experience with these tips and tech suggestions from the Outshinery team with this video replay“Let’s see if we can sort this out.” Yana, Outshinery Sunshine Captain on how to keep a stressed customer happy. We were able to go “Behind the Shine”...
Wineries, get your free marketing calendar from Outshinery for April, May, June 2021
It’s time to plan for spring and early summer and to communicate your wines as ideal for warmer weather!It’s one of our most requested resources and it’s out now! The fresh edition of our calendar for wineries includes reminders of upcoming marketing opportunities to...
Recipe + Food Pairing, a new marketing asset collection for wineries
Innovative ways to show off your wine as the perfect food pair. Choose from tempting dishes with recipes to match.Food and wine. They go together. In fact, “food and drink” is the most popular category on Pinterest among men and women. In other words: everyone wants...
So far in 2021, the top emoji used on Instagram is 😂. We’d be joyful if you’d follow us, and always be in the know.
Ready to:
Raise the order value in your DtC store
Boost signups for your wine club
Keep your audience engaged on social
Increase the ROI of your paid ads
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