Product Videos Work!

Product Videos Work!

Here’s why video marketing is important for the wine industryProduct Videos speak to today’s consumer.They are what’s next in wine marketing. 92% of marketers who use video say that it’s an important part of their marketing strategy.  Take your bottle and turn it into...

The evolution of wine marketing

The evolution of wine marketing

A podcast conversation on selling wine in today’s market“20 years ago wine marketing was much more distant. It didn’t feel like it was on the shoulders of the producers, there were more in-betweeners.” ~ Laurie Millotte, founder of Outshinery A couple of times each...

Guides & playbooks

Free in-depth guides. Made just for you!

Vol. 4
A guide on how to use in-context imagery in your communications

Vol. 3
A guide to maximizing the impact of your
product imagery

Vol. 2
Data, ideas & action steps
for a busy team

Vol. 1
A guide to making the most of online sales for craft breweries in North-America

More Resources

Wine marketing for real life

Wine marketing for real life

Wine is part of daily life for people who love it. In this video, learn how to marketing authentically and represent your product as something useful and meaningful for people who buy wine."Wine is a drink that shares a table with nourishing, enticing, comforting...

Here’s your summer 2021 marketing calendar

Here’s your summer 2021 marketing calendar

Wineries, plan your marketing outreach for June, July, and August with this printable marketing calendar, on us! Download your free marketing calendar and get started with summer marketing planning now. Don’t miss some of the year’s most impactful wine celebration...

Future Fantastic! 🚀replay

Future Fantastic! 🚀replay

How tech and innovation power the future of the wine industry“Did you know that people decide what they like super, super fast?” ~ Laurie Millotte, founder of Outshinery Seriously! It only takes 50 milliseconds for a person to establish a first impression based on...

Extraordinary by Outshinery

Extraordinary by Outshinery

The new magazine for wineries that market above and beyond.Get your copy of Extraordinary by Outshinery.  A  publication for the wine industry, and the first of its kind from the team of creatives behind Outshinery. Setting new standards for elevated and accessible...

London Wine Fair Participation & New Publication Launch

London Wine Fair Participation & New Publication Launch

Outshinery is proud to announce its participation in the Digital Edition of London Wine Fair 2021.Team members from Outshinery will be available at our virtual booth and will be featured in a panel presentation on 17 May 2021 at 16:00 GMT. Future Fantastic! 🚀, in...

Learn to “speak data” at your winery

Learn to “speak data” at your winery

Meet the team helping the wine industry build literacy in this essential topic.There are countless ways to use data to better communicate and sell more wine. But if you and your team don’t know the language of data, you can’t very well speak it and this will cause...

So far in 2021, the top emoji used on Instagram is 😂.  We’d be joyful if you’d follow us, and always be in the know.

Ready to:

Raise the order value in your DtC store

Boost signups for your wine club

Keep your audience engaged on social

Increase the ROI of your paid ads

Get more prominent media coverage?

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