Spotlight blog
Trusted resources for the alcohol industry
Why the digital economy is failing wine brands
Producers of many consumer products are comfortable selling online. Why not wine? Troly CEO Sebastien Tremblay shares perspective.Sebastien Tremblay is the chief executive officer at Troly, a software solution for the management and distribution of wine sales. He has...
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Sell more wine online with tech tips that work, a free video
A video roundup of solutions that harness the momentum of online shopping and sell more wineOutshinery’s founder Laurie was invited to share insight that can help you sell more wine online. The “TechTips” conversation was offered by BottleVin and moderated by Ilona...
How to make your 2020 holiday email marketing shine, a free video
Here's how to get the most out of your email marketing campaigns during this valuable shopping stretch.In this live discussion for wineries, Laurie and Adrienne Stillman from WineDirect talk about why email is crucial right now, and how to make it relevant,...
How to use personalization to sell more wine, a free video
This holiday season, offer the right products at the right time to the right peopleA personal message is a meaningful message. This is something we know intuitively, but how many wine brands take this into consideration when communicating with their customers? ...
That’s Brilliant! Use seasonal marketing to sell more wine
How to communicate your products digitally + 2020 holiday shopping predictions and free bonuses!It’s not too early to start planning for the upcoming holiday season and to get your wine in front of more people. Need help getting a seasonal marketing plan in place?...
Guides & playbooks
Free in-depth guides. Made just for you!
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Free Holiday Marketing Kit | Planning Calendar + Instagram Stories Sticker Pack
Build your brilliant holiday marketing approach with this free kit for wineries. Delight more people and sell more wine during the 2020 holiday season! No doubt this year has been different, but don’t miss any silver linings! Grab your free marketing kit,...
How to use seasonal marketing to grow your wine brand
A webinar replay, presented by Outshinery x Craft Wine Humans love emotional content, and nothing is more emotional than the important moments in our lives. Wine is a part of many of these moments, and your marketing efforts can show people how your bottles belong on...
15 things your winery needs to do to be ready for the holiday shopping season
Actionable tips for ecommerce success. Competition for consumer attention is steep. There are a lot of products out there, and consumers are flooded with options. But there are ways for wineries to rise to the top of the attention span, especially during the OND...
Instagram Stories Stickers, an easy way to promote your wine brand
A guide for wineries + free sticker downloads Wineries and wine brands around the world are enjoying the creative sparkle of Instagram Stories and their feature Stickers. These are easy-to-use animated graphics that add energy and personality to images and videos you...
The State of NOW in the wine industry: How to connect with people through wine marketing
Our top 5 takes from a live and lively conversation in Summer 2020 with Amber LeBeau, Justin Noland, and Shem Swerkes. Last week the Outshinery team hosted a bold, live talk on Zoom: Identifying silver linings and the powerful shifts they facilitate. It may be...
Free Summer Marketing Kit | Planning Calendar + Instagram Stories Sticker Pack
There’s enough to share during this bountiful season. Stay in touch with these charming and effective wine marketing tools.Farmers markets, picnics, a cooler on the boat, a basket from the garden… Summer social season is all about bounty and having enough food and...
How to modernize your wine club for 2020 and beyond
We woke up one day and the wine world was different. We’re not in 2019 anymore... so become the winery with the best benefits in a virtual, new world. It’s not always easy to accept it: but things have changed. Some of what we all loved about the wine industry has...
Rosé all June: Delight your customers with the charm of pink
Millions of people love to drink rosé and share the experience on social media. Take advantage of the excitement with fresh rosé images and a bonus marketing calendar. #Rosé, at current count, has over 4.5M posts on Instagram. Even the misspelled version with the...
The New Normal: A Town Hall About the Future of Wine
A recap of this collaborative, online event for everyone in the wine industry.Thank you to the hundreds of you that participated in the recent town hall. Your questions were integral to the synergy of the event. The conversation covered hospitality, online sales,...
So far in 2020, the top emoji used on Instagram is 😂. We’d be joyful if you’d follow us, and always be in the know.
Ready to:
Raise the order value in your DtC store
Boost signups for your wine club
Keep your audience engaged on social
Increase the ROI of your paid ads
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