Spotlight blog
Trusted resources for the alcohol industry
Elevate Your Business Listing In Time for Tasting Room Season
Elevate Your Business Listing In Time for Tasting Room Season by Megan DeCicco, Solutions On 2nd, LLCTeaser: Would you want someone handing out business cards for your business without your knowledge? What if they were full of errors and uglies? In a way, this is what...
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Behind the Scenes: Making a magazine and the London Wine Fair
Join the Outshinery team + special guests in a conversation about these digital resources and connections“There’s a whole other level of engaging people that isn’t just about the product.” ~ Ben Salisbury, Salisbury Creative Group Extraordinary by Outshinery is the...
Extraordinary by Outshinery
The new magazine for wineries that market above and beyond.Get your copy of Extraordinary by Outshinery. A publication for the wine industry, and the first of its kind from the team of creatives behind Outshinery. Setting new standards for elevated and accessible...
London Wine Fair Participation & New Publication Launch
Outshinery is proud to announce its participation in the Digital Edition of London Wine Fair 2021.Team members from Outshinery will be available at our virtual booth and will be featured in a panel presentation on 17 May 2021 at 16:00 GMT. Future Fantastic! 🚀, in...
Learn to “speak data” at your winery
Meet the team helping the wine industry build literacy in this essential topic.There are countless ways to use data to better communicate and sell more wine. But if you and your team don’t know the language of data, you can’t very well speak it and this will cause...
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Tips for designing your beverage brand
Hear from Outshinery’s founder Laurie on the Legends Behind the Craft podcast.Outshinery founder Laurie Millotte was recently featured on the Legends Behind the Craft podcast, hosted by Drew Hendricks. This episode explores the keys to designing your beverage brand. ...
How to delight your customers with boutique-style service
Activate your client experience with these tips and tech suggestions from the Outshinery team with this video replay“Let’s see if we can sort this out.” Yana, Outshinery Sunshine Captain on how to keep a stressed customer happy. We were able to go “Behind the Shine”...
Wineries, get your free marketing calendar from Outshinery for April, May, June 2021
It’s time to plan for spring and early summer and to communicate your wines as ideal for warmer weather!It’s one of our most requested resources and it’s out now! The fresh edition of our calendar for wineries includes reminders of upcoming marketing opportunities to...
Recipe + Food Pairing, a new marketing asset collection for wineries
Innovative ways to show off your wine as the perfect food pair. Choose from tempting dishes with recipes to match.Food and wine. They go together. In fact, “food and drink” is the most popular category on Pinterest among men and women. In other words: everyone wants...
How to plan a virtual wine event that works
A panel conversation revealing what people want in a digital experience. With Amber LeBeau and Hardy Wallace.Drinking wine while everything’s online (until it’s not). An exploration of virtual events. We are balanced between life in lockdown and the possibility of...
There is no shortcut to delivering a great experience to customers, but wine tech can make it easier
Marketing and communication tech can improve the workflow for wine brands, especially when the focus is on the customer. Great conversations are powerful creative fuel, especially when the topic gets everyone excited. In the new podcast, Wine Tech Insiders, that topic...
Easy to implement marketing tools for wineries | Part 2
Dozens of wine industry pros shared insight with Outshinery last year. The second in a 2-part series, here are more essential moves you can implement into your 2021 marketing plan.Did you catch Outshinery’s On the Spot series? If you missed all or some of it, that’s...
Scale your digital wine sales with these 5 tips
Guest author Ben Salisbury’s offers advice on how your winery can leverage marketing tech in 2021We welcome Ben Salisbury to the SPOTLIGHT blog. Ben is founder and president of Salisbury Creative Group, and he and his team specialize in helping small sales teams box...
Easy to implement marketing tools for wineries | Part 1
Dozens of wine industry pros shared insight with Outshinery last year. The first in a 2-part series, check out key items you can implement into your 2021 marketing plan. Did you catch Outshinery’s On the Spot series? If you missed all or some of it, that’s no problem....
So far in 2020, the top emoji used on Instagram is 😂. We’d be joyful if you’d follow us, and always be in the know.
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Raise the order value in your DtC store
Boost signups for your wine club
Keep your audience engaged on social
Increase the ROI of your paid ads
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