Spotlight blog
Trusted resources for the alcohol industry
How to delight your customers with boutique-style service
Activate your client experience with these tips and tech suggestions from the Outshinery team with this video replay“Let’s see if we can sort this out.” Yana, Outshinery Sunshine Captain on how to keep a stressed customer happy. We were able to go “Behind the Shine”...
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Wineries, get your free marketing calendar from Outshinery for April, May, June 2021
It’s time to plan for spring and early summer and to communicate your wines as ideal for warmer weather!It’s one of our most requested resources and it’s out now! The fresh edition of our calendar for wineries includes reminders of upcoming marketing opportunities to...
Recipe + Food Pairing, a new marketing asset collection for wineries
Innovative ways to show off your wine as the perfect food pair. Choose from tempting dishes with recipes to match.Food and wine. They go together. In fact, “food and drink” is the most popular category on Pinterest among men and women. In other words: everyone wants...
How to plan a virtual wine event that works
A panel conversation revealing what people want in a digital experience. With Amber LeBeau and Hardy Wallace.Drinking wine while everything’s online (until it’s not). An exploration of virtual events. We are balanced between life in lockdown and the possibility of...
There is no shortcut to delivering a great experience to customers, but wine tech can make it easier
Marketing and communication tech can improve the workflow for wine brands, especially when the focus is on the customer. Great conversations are powerful creative fuel, especially when the topic gets everyone excited. In the new podcast, Wine Tech Insiders, that topic...
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Easy to implement marketing tools for wineries | Part 2
Dozens of wine industry pros shared insight with Outshinery last year. The second in a 2-part series, here are more essential moves you can implement into your 2021 marketing plan.Did you catch Outshinery’s On the Spot series? If you missed all or some of it, that’s...
Scale your digital wine sales with these 5 tips
Guest author Ben Salisbury’s offers advice on how your winery can leverage marketing tech in 2021We welcome Ben Salisbury to the SPOTLIGHT blog. Ben is founder and president of Salisbury Creative Group, and he and his team specialize in helping small sales teams box...
Easy to implement marketing tools for wineries | Part 1
Dozens of wine industry pros shared insight with Outshinery last year. The first in a 2-part series, check out key items you can implement into your 2021 marketing plan. Did you catch Outshinery’s On the Spot series? If you missed all or some of it, that’s no problem....
The year in review: 2020 with Outshinery
How Outshinery helped over 900 wine brands weather the global stormI just got chills writing the title of this story because it brought me back to a day in March when the Outshinery team came together, as we always do, on a Zoom call. Borders were closing around the...
Start 2021 with organized order. Your free Marketing Kit is here!
Build your new year marketing approach with this free kit for wineries including a Planning Calendar + Instagram Stories Sticker Pack A new year! Raise your hand if you’ve been waiting for 2021. Wineries, we see you out there, and the world is ready to see you too....
How to use your Outshinery images.
Check out creative wine marketing examples and get ideas for your brand.“We have to take the experience on the road, and we need ideas.” — Silicon Valley Bank State of the Wine Industry Report 2020 If there’s one lesson we’ve learned in 2020, it’s that the wine...
Why is it so difficult to sell wine online?
Wine industry experts on how to successfully (and easily) approach wine sales in a virtual world. It is possible to sell wine to people that have never tasted your product. In fact, if 2020 taught us anything, the world is ready for more opportunities to buy wine...
Why the digital economy is failing wine brands
Producers of many consumer products are comfortable selling online. Why not wine? Troly CEO Sebastien Tremblay shares perspective.Sebastien Tremblay is the chief executive officer at Troly, a software solution for the management and distribution of wine sales. He has...
Sell more wine online with tech tips that work, a free video
A video roundup of solutions that harness the momentum of online shopping and sell more wineOutshinery’s founder Laurie was invited to share insight that can help you sell more wine online. The “TechTips” conversation was offered by BottleVin and moderated by Ilona...
So far in 2020, the top emoji used on Instagram is 😂. We’d be joyful if you’d follow us, and always be in the know.
Ready to:
Raise the order value in your DtC store
Boost signups for your wine club
Keep your audience engaged on social
Increase the ROI of your paid ads
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