Spotlight blog
Trusted resources for the alcohol industry
How to think like a customer and sell more wine
A special On the Spot event with the Wine Tech Insiders.What do customers want? “A confident and enticing shopping experience.” ~ Laurie “Experiences, relationships, Information, Something Deeper.” ~ David “Great wine.” ~ Nick “Personalization, Experience, Story and...
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A Marketing Calendar for the most wonderful (and busy) time of the year
OND (Oct, Nov, Dec) is packed with marketing opportunities for wineries. Get organized with a free, downloadable marketing calendar.Are you planning for the 2021 autumn and winter holiday season? This is such an important time to highlight your products so that your...
How wineries can go beyond their website to sell more wine
Effectively use multiple channels for effective customer touchpoints.Guests Holly Schick of WineDirect, Drew Hendricks of Barrels Ahead & Legends Behind the Craft, and Ben Salisbury of Salisbury Creative came together to go On the Spot to discuss new outlets for...
Product Videos Work!
Here’s why video marketing is important for the wine industryProduct Videos speak to today’s consumer.They are what’s next in wine marketing. 92% of marketers who use video say that it’s an important part of their marketing strategy. Take your bottle and turn it into...
5 marketing mistakes that severely impact your winery’s growth
Don’t do a disservice to your brand and business + Free video.One of these five mistakes could be the difference between having a social media marketing strategy that does a disservice to your business and one that legitimately earns a return on your investments. ...
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Free in-depth guides. Made just for you!
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The evolution of wine marketing
A podcast conversation on selling wine in today’s market“20 years ago wine marketing was much more distant. It didn’t feel like it was on the shoulders of the producers, there were more in-betweeners.” ~ Laurie Millotte, founder of Outshinery A couple of times each...
Why your wine brand takes your customer on a crucial journey
A panel of wine industry creatives on how you can make it a joy ride and earn their loyaltyThe June 2021 On the Spot event, Wine Brands + the Customer Journey, was absolutely rocking with top insight from our panel: Amanda Horn: Brand marketer | "Customers can be...
Wine marketing for real life
Wine is part of daily life for people who love it. In this video, learn how to marketing authentically and represent your product as something useful and meaningful for people who buy wine."Wine is a drink that shares a table with nourishing, enticing, comforting...
Outshinery Announces Exclusive Partnership with Wine Business Monthly PACK Design Awards
For Immediate Release Contact: [email protected] Outshinery is the exclusive Bottle Shot partner for the 2021 Wine Business Monthly Packaging Awards, enabling the competition organizers to eliminate the need for physical samples. Outshinery’s 100% online approach...
Here’s your summer 2021 marketing calendar
Wineries, plan your marketing outreach for June, July, and August with this printable marketing calendar, on us! Download your free marketing calendar and get started with summer marketing planning now. Don’t miss some of the year’s most impactful wine celebration...
Future Fantastic! 🚀replay
How tech and innovation power the future of the wine industry“Did you know that people decide what they like super, super fast?” ~ Laurie Millotte, founder of Outshinery Seriously! It only takes 50 milliseconds for a person to establish a first impression based on...
Elevate Your Business Listing In Time for Tasting Room Season
By Megan DeCicco, Solutions On 2nd, LLC Teaser: Would you want someone handing out business cards for your business without your knowledge? What if they were full of errors and uglies? In a way, this is what happens when you neglect to elevate your business listings...
Behind the Scenes: Making a magazine and the London Wine Fair
Join the Outshinery team + special guests in a conversation about these digital resources and connections“There’s a whole other level of engaging people that isn’t just about the product.” ~ Ben Salisbury, Salisbury Creative Group Extraordinary by Outshinery is the...
Extraordinary by Outshinery
The new magazine for wineries that market above and beyond.Get your copy of Extraordinary by Outshinery. A publication for the wine industry, and the first of its kind from the team of creatives behind Outshinery. Setting new standards for elevated and accessible...
So far in 2021, the top emoji used on Instagram is 😂. We’d be joyful if you’d follow us, and always be in the know.
Ready to:
Raise the order value in your DtC store
Boost signups for your wine club
Keep your audience engaged on social
Increase the ROI of your paid ads
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