The hidden bottleneck in the wine industry: product imagery at scale

Introducing Outshinery Lite

Laurie Millotte

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lineup of wine bottles perfectly captured by using the Outshinery Lite service 100% online

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It's no secret among wineries: wine bottles are incredibly hard to photograph professionally.

The reflections from the glass. The way foils catch light at odd angles. The liquid hue that never seem to be quite right. It's a photographer's nightmare, and it's costing your business more than you realize.

But here's what's making this challenge even more critical: SKU proliferation has exploded. Seasonals, varietals, RTDs, low-alcohol offerings, premium reserves: each new product line demands professional imagery, yet traditional photography simply doesn't scale with modern wine portfolio demands.

3 wine bottle knockouts entirely created virtually thanks to Outshinery Lite for only $29 each — Picture this: You’ve just bottled your latest vintage, and your distributor needs product shots by tomorrow. Your e-commerce site is missing images for three SKUs, and your sales team is asking for updated bottle photos. Sound familiar?

If there's no image, there's no sale

This isn't hyperbole: it's marketplace reality. Retail portals won't list products without professional visuals. Distributors expect polished imagery for their catalogs. E-commerce platforms prioritize listings with high-quality photos. And consumers? They scroll past anything that looks amateur or inconsistent.

The data backs this up: numerous studies show that 67% to 83% of shoppers say high-quality product images play a crucial role in their buying decisions. Yet most wineries are still wrestling with expensive photoshoots, inconsistent lighting, and images that take days if not weeks to deliver.

a bottle of sparkling petnat, a silkscreened Georgian wine and a Spanish Albariño in a cobalt blue glass rhine bottle, all captured by Outshinery Lite — Visual content is essential, with over 80% of consumers researching online before buying a beverage, more than any other channel. (IWSR, 2024)

The innovation that changes everything

At Outshinery, we've spent years perfecting premium, campaign-ready visuals through our Studio service: the gold standard for wineries launching major sales and marketing campaigns.

But we recognized a critical gap: wineries needed something faster and more affordable for everyday SKU management.

varied examples of bottle photos all created by Outshinery Lite proving the flexibility that the service offers

Try Outshinery Lite today

Stop struggling with bottle photography. Professional bottle shots in minutes. $29 flat per image (intro price). No photoshoots, no delays, no gimmicks.

Get started now

Enter Outshinery Lite.

This isn't another mockup tool or AI shortcut. It's real 3D expertise, fully automated, designed for the operational speed modern wine businesses demand.
Here's how simple it is:

1. Choose your bottle. Select the style and closure that matches your packaging.

Step 1 of the Outshinery Lite process where the winery chooses its bottle shape and type of closure — Choose from 9 unique bottle shapes paired with carefully selected closure combinations. Drawing on over a decade of experience at Outshinery Studio, we've curated the most popular and proven options to take the guesswork out of your selection process.

2. Make it yours. Pick the glass tint, wine shade, and closure color for a perfect match.

Step 2 for Outshinery Lite, wineries simply can select their exact wine color for a realistic render — Next: answer three simple questions: What’s your wine color? What material and color is your glass? What’s the color and finish of your closure? The entire process takes less than 30 seconds.

3. Add your label. Upload your design and place it exactly where it belongs.

Step 3 at Outshinery Lite: the configurator where the user upload her label image and places it exactly where needed before initializing the final render — The final step is the live configurator. Simply upload a high-quality image of your label, input its dimensions, and position it on the bottle as desired. Once everything is perfectly placed, proceed to payment to initiate the rendering process. Within less than an hour, you'll receive the high-quality final result directly in your inbox.

And that’s all it takes! Receive a professional-quality image in less than an hour for just $29 per image (introductory price).

No photoshoot scheduling. No bottling truck delays. No lighting equipment. No post-production waiting periods.

Two tools, one complete coverage

Outshinery Lite doesn't replace our Studio service: it complements it perfectly. Think of Studio as your go-to powerhouse for major campaigns, seasonal launches, and premium brand positioning.

Lite handles the operational heavy lifting: product catalogs, distributor sheets, e-commerce listings, and rapid SKU rollouts.

Together, they form a complete visual toolkit that scales with your growth.

comparing a simpler bottle shot by Outshinery Lite on the left, vs a more complex one on the right by Outshinery Studio — The main difference between Outshinery Lite and Studio is the level of detail they provide. Lite doesn’t support custom capsule designs or features like label embossing, which are available with Studio. Studio also offers over 500 bottle shapes, while Lite is limited to common 750ml formats.

The portfolio reality

In a world where wine portfolios are expanding faster than marketing budgets, every bottle deserves to shine.

Whether you're a boutique winery launching a custom crush or an established brand rolling out new varietals across multiple markets, professional imagery shouldn't be the bottleneck that slows your growth.

front and back views of a Chenin Blanc bottle from South-Africa created entirely online thanks to Outshinery Lite — In today's market, it's increasingly essential for wineries to showcase both the front and back views of their bottles, as this is quickly becoming a standard requirement from retailers and distributors. Fortunately, Outshinery Lite simplifies this process, making it effortless!

The question isn't whether you need better product photography... It's whether you're ready to solve this challenge once and for all.

Ready to see what your wines look like with professional imagery?
Learn about Outshinery Lite and lock in our $29 introductory pricing while it lasts: lite.outshinery.com

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FAQ: Outshinery Lite

How is Outshinery Lite different from AI mockups or cheap photo hacks?

Lite is built on Outshinery’s proven 3D rendering expertise, not gimmicky AI shortcuts or flat mockups. The results are photorealistic, accurate to your packaging, and consistent across every SKU.

What do I need to get started?

Just upload a high-resolution label file (PNG or JPG) and select your bottle, glass tint, and closure from our packaging library. That’s it, no physical samples or photoshoots required.

How fast will I get my images?

Lite is fully automated. Once you upload your label and select packaging, your professional image is generated in under an hour.

What can I use Lite images for?

Anywhere you sell wine:

E-commerce websites
Distributor and retail portals
Sales decks & sell sheets
Social media and digital marketing

How does Lite fit with Outshinery Studio?

Lite and Studio complement each other. Lite gives you fast, affordable bottle shots for operational needs. Studio delivers custom, campaign-ready imagery for storytelling, advertising, and brand building. Together, they’re your complete toolkit.

Is $29 really the price? What’s the catch?

Yes! Lite is designed to be affordable and scalable. At $29 per image (introductory pricing), you can keep up with every new SKU without worrying about bloated budgets or delayed launches.