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How to make your holiday email marketing shine

Get the most out of your email marketing campaigns during this valuable shopping stretch.

This holiday season, your customers will purchase wine online. Hopefully YOUR wine! In 2019, “cyber week” was responsible for around 37% of retail sales in the US, from mid-November to the day after Christmas. These purchases will be gifts, but they’ll also be for entertaining and personal use, such as meal pairing or nights in. Reaching these people is essential, and email is one way to get your message out. There are currently 3.9 billion daily email users, and that number is climbing.

Consider this:

  • Email marketing is one of your most valuable tools to connect with shoppers. In fact, email generates $38 for every $1 spent.
  • Studies show that the most opened emails are those that pertain to hobbies, ie: wine!
  • Nearly 60% of people say that emails influence their buying decisions.

Your email list is filled with your closest clients.

  • They’ve provided their address with the intention that you’ll keep in touch.
  • These people want to be the first to know about your offerings, stories, and special moments.
  • Many of these people can’t visit your tasting room right now, so email is extra important. Over the past 12 months, 78% of marketers report an increase in email engagement.

In this live discussion for wineries, Laurie and Adrienne Stillman from WineDirect talk about why email is crucial right now, and how to make it relevant, meaningful, and interesting.

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