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Written by

Jill Barth

Published

April 4, 2022

Podcasts get you the most traction out of any media out there!” Katherine Cole, founder of The Four Top podcast and instructor for the recent Outshinery client workshop.

Catch the three reasons why podcasts are so “sticky” according to Katherine Cole, founder of The Four Top podcast and instructor for the recent Outshinery client workshop. If you weren’t one of our clients in attendance, but if you’re interested, here’s a recap:

  1. This is “listening by appointment”
  2. They build implicit trust
  3. People aren’t skipping the ads

Don’t miss all the background on this list, plus all that GOLD from Katherine and her co-panelist, Steve Raye of Bevology Inc. and the Italian Wine Podcast Channel’s, “Get U.S. Market-Ready with Italian Wine People”.

There will be additional workshops coming up, so add your name to the RSVP list, and our team will be in touch when we announce the instructors. Oh, and watch your inbox and the Outshinery blog for more podcasting resources, including our fresh guest post from Lawrence Francis of Interpreting Wine: Why podcast listeners are valuable to wine brands.

We are so into this topic. Katherine agrees: “Podcasts get you the most traction out of any media out there!” 

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