Outshinery Studio vs. Outshinery Lite: which photography solution fits your winery?

Choosing the perfect visual solution for your wine brand, a 2026 guide

Laurie Millotte

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As a winery owner, you know that in the Direct-to-Consumer (DTC) world, your bottle shot is often the first "sip" a customer takes. You don't have the time to coordinate complex photoshoots, ship physical samples across the country, or wait weeks for edits. You need efficiency, affordability, and visuals that sell.

Outshinery has transformed product photography with 3D rendering technology that creates the perfect "digital twin" of your bottle. But with two distinct pathways: Outshinery Studio and Outshinery Lite, how do you decide which is right for your business?

Winemaker holding a blank sample bottle used for physical product photography before labeling — Traditional photography often demands physical samples and extensive coordination before capturing even a single image. In contrast, a product visualization solution like Outshinery eliminates these requirements entirely.

Whether you produce 1,000 cases or 10,000, this guide breaks down the differences to help you choose the tool that will best elevate your brand and boost your bottom line.

At a glance: speed vs. power

Outshinery Lite is your express lane. It is a self-serve, instant-gratification tool designed for standard bottle shots at an unbeatable price point.
Outshinery Studio is your creative powerhouse. It is a full-service platform managed by expert 3D artists, offering high-end customization, lifestyle photography, and marketing assets.

1. Pricing and subscription plans

For wineries watching every dollar, pricing is often the deciding factor.

Outshinery Lite: the "pay-as-you-go" model

Lite is designed for total flexibility. There are no subscriptions and no commitments.

Cost: Flat fee of $29 USD per image.
Loyalty bonus: After your first 10 orders, the price automatically drops to $23 USD per image.
Best for: Quick, one-off needs without overhead.

Photorealistic 3D render of four red wine bottles with consistent lighting and clean background created without a photoshoot — Outshinery Lite delivers consistent, ready-to-use bottle shots without shipping samples or booking a shoot.

Outshinery Studio: the membership model

Studio operates on Shine Credits, a currency that allows you to bundle services for better value.

Cost: Credits can be purchased one-at-a-time for $129 USD, but the real value lies in subscriptions.
Subscription savings: Monthly and yearly plans can bring the cost down significantly (saving up to 33%).
Value: One Shine Credit isn't just a Bottle Shot; it can be a complex lifestyle scene, a beauty shot, or a label render.

Winner for budget: Outshinery Lite for single SKUs; Outshinery Studio for complex labels and marketing campaigns.

Wine bottle lineup including rosé and red wines rendered in photorealistic 3D with accurate glass and liquid tones — Blind emboss, hot foil, varnish, and specialty stocks are not limitations. Studio renders are built from your real print files and finishing details.

2. Features and capabilities breakdown

This is where the difference becomes most apparent. What exactly can you create?

Outshinery Lite: essentials only

Lite is intentionally focused on Standard Bottle Shots, removing complexity so you can move fast with confidence.

What you get: Front and back views of standard bottle shapes (Bordeaux, Burgundy, Sparkling, etc.) on a transparent background.
Resolution: High-resolution (2160px), perfect for e-commerce and sell sheets.
Limitation: You cannot create lifestyle images, group shots, gift boxes, or custom bottle molds. Labels do not include special print finishes like gold foil or embossing; instead, they are direct representations of the files you upload.

Sparkling wine bottles rendered in 3D showing different liquid colors and glass tones with high detail clarity — In Outshinery Lite, even sparkling bottles are rendered with precise reflections, transparency, and liquid realism.

Outshinery Studio: the full creative suite

Studio is where your brand comes to life beyond the white background.

Visual variety: Create Lifestyle Images (bottles in real-world scenes), Beauty Shots (close-ups of foil/texture), Recipe Pairings, Product Videos, and Box/Shipper Sets.
Resolution: Super HD resolution suitable for large-format print and retail displays.
Customization: Supports custom glass molds, complex print finishes, and specific vintage updates.
Human-powered: Studio is also where regulatory accuracy, vintage changes, and packaging nuances are double-checked by humans before you go live.

Lifestyle vineyard scene created from 3D bottle renders placed into an outdoor vineyard setting — Outshinery Studio goes beyond bottle shots into lifestyle scenes, gift boxes, and storytelling visuals.

Winner for marketing: Outshinery Studio. If you want to drive higher click-through rates and transform your email marketing into a high-conversion engine, you need the captivating lifestyle imagery that only Studio provides.

3. User interface and speed

How much time do you have to spend on this?

Outshinery Lite: the under-60-minute solution
Lite is a self-serve "live builder." You select your bottle shape, glass color, and liquid color, then upload your label art.

Speed: You see a preview instantly. Once ordered, the final render is typically ready in 60 minutes or less.
Ease: Built specifically for non-designers. It’s point-and-click.

Outshinery Studio: managed excellence
Studio 2.0 uses a project management dashboard where you brief the team on your vision.

Speed: Standard turnaround is 3 to 5 business days. Rush options are available.
Ease: You upload your files, but a team of humans does the heavy lifting. You review proofs and request edits within the portal.

Winner for speed: Outshinery Lite. It’s the fastest way to get a bottle on your website today.

4. Support and customization comparison

Outshinery Lite
Support is available via email, but the platform is designed to be automated. You are limited to the library of shapes and colors available in the builder. If your bottle is a unique, proprietary shape, Lite cannot accommodate it.

Outshinery Studio
You are backed by a team of expert 3D artists. They ensure your specific paper texture looks real, your foil shines correctly, and your unique bottle shape is modeled perfectly. You get unlimited revisions during the proofing phase to ensure brand consistency.

Winner for tailoring: Outshinery Studio. This is the way to get the deepest customization of every product detail.

Wine bottles and spices placed in vineyard environment for marketing lifestyle imagery created from digital bottle twins — These scenes are built entirely from digital twins. The bottles, the jars, the setting. No photoshoot required.

Your choice depends entirely on your current business goal.

Choose Outshinery Lite if:

You need a standard Bottle Shot right now for a new website listing or sell sheet.
You are a small batch producer with a tight budget ($29 is a low barrier to entry).
Your bottle uses standard packaging (e.g., standard Bordeaux or Burgundy glass).
You need to validate a design concept before bottling.

Premium Porto wine bottle renders with detailed label textures and realistic glass shading on neutral background — Outshinery Lite is consistently expanding its collection of bottle shapes to meet the evolving needs of wineries, featuring specialty designs for port, icewine, dessert wine, brandy, and more.

Choose Outshinery Studio if:

You are planning a holiday campaign and need lifestyle images of gift boxes.
You want to increase engagement on social media with premium, "in-context" visuals.
You have custom glass or unique packaging that requires human attention to detail.
You have multiple SKUs and want to leverage subscription savings for consistent, year-round content.

Dramatic angled wine bottle render on dark background highlighting label texture and premium presentation — Studio projects allow for dramatic lighting, angles, and premium compositions impossible in self-serve tools.

Recommendation:

For most wineries managing both day-to-day e-commerce and seasonal marketing pushes, the smartest route is a hybrid approach. Use Lite for your everyday e-commerce needs to keep costs low and speed high. Upgrade to Studio seasonally (using a monthly subscription you can pause) when you need high-impact marketing assets for harvest releases or holiday sales.

Need a standard bottle shot today? Try Outshinery Lite for $29.
Planning a campaign or complex launch? Explore Studio capabilities.