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3D renders vs. mockups: a game-changer for your beverage products

3D renders vs. mockups: a game-changer for your beverage products

Set your brand apart with photorealistic CGI

wine bottle mockup side by side with a quiality 3D render
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In today's digital era, brands in every sector are on a constant quest for innovative ways to showcase their offerings and engage their audience. This pursuit is especially evident in the beverage industry, where Outshinery serves wineries, breweries, distilleries, and cannabis brands.

Let's delve into the intriguing realm of 3D renders versus mockups. While both aim to visualize products, the distinctions between them can significantly influence your brand's perception and allure.


  • 3D renders offer a higher level of realism and customization options compared to mockups
  • Mockups are quick and affordable, but have limited customization and don't always look realistic
  • Both solutions have their own strengths and are suitable for different scenarios
  • Outshinery's 3D renders can greatly enhance product visualization and marketing efforts for beverage brands

Visual product content creation: challenges faced by brand teams

Marketers and salespeople have historically lacked a reliable process for creating product images, leading to the need for reshooting when label changes occurred. The use of multiple suppliers resulted in inconsistent formats and styles across portfolios, along with high image production costs and a lack of centralized image storage.

Moreover, in regulated industries like alcohol or CBD, sending samples for photography across state borders posed challenges and incurred expenses. Given these hurdles, brands are exploring innovative alternatives to traditional product photography, including the use of mockups and 3D renders.

a mockup of a ready to drink aperitif next to a computer generated image by Outshinery that showcases much more details
3D rendering offers better realism when it comes of liquid color or showcasing the intricacies of a label (such as custom embossing, metallic hot-stamping or high-build varnish)

Understanding product mockups

Mockups, definition

Mockups are low to medium-fidelity representations of a design that illustrate how the final product will look. They are images created using 2D digital design tools like Adobe Photoshop.

Mockups, usage

Mockups serve as a crucial link between digital designs and their practical implementations, enabling both designers and clients to envisage the real-life appearance of a design. However, due to inherent technical constraints, mockups fall short in offering the same level of customization and flexibility. They are unable to provide various perspectives by positioning the camera differently to showcase alternate views of the same object.

Generally, mockups are rough estimates rather than precise representations of the final product. Moreover, when it comes to customizing packaging elements—such as unique closures, glass embossing on the shoulders, or special paper stock—mockups, because of their predetermined nature, fail to adapt.

Mockups, pros and cons in a nutshell


  • Quick and easy to create
  • Affordable
  • Suitable for smaller brands with limited product offerings


  • Moderate realism
  • Limited customization options
  • Cannot showcase different angles or perspectives of the same object
screenshot of a poor quality product mockup with harsh light and limitations

Understanding 3D photorealistic renders

3D renders, definition

Renders are images generated using 3D CAD software like 3Dsmax, Rhino, or Sketchup. They involve creating a 3D version of a product with material textures, lighting, and shadowing to produce a lifelike visual.

3D renders, usage

Renders are ideal for capturing objects that are challenging to photograph, like bottles which can be notoriously tricky due to factors such as lighting, fingerprints, and reflections.

Renders are invaluable for visualizing concepts realistically during the design phase, enhancing client presentations and securing funding for manufacturing. This method enables rapid iteration and experimentation, empowering packaging designers to propose more sophisticated or intriguing designs with confidence.

3D renders, pros and cons in a nutshell


  • High level of customization, including camera angles and lighting options
  • Ability to showcase product variations without the need for reshooting
  • Photorealistic visuals that can be used across various platforms and applications


  • Higher cost compared to mockups
  • Longer turnaround time due to the 3D rendering process
3D renders use dedicated software that offer total flexibility accuracy and total control
How a 3D model turns into a photorealistic product shot (Outshinery)

The power of realism: 3D renders win

When it comes to crafting immersive experiences for potential customers, 3D renders stand unparalleled. Unlike simple mockups, 3D renders bring in the fine details of material textures, lighting, and shadows, offering a lifelike depiction that mirrors the final product with remarkable accuracy.

Key advantages include precise visuals that mirror the final product, extensive customization options ranging from camera angles to lighting effects, and versatility across various marketing platforms and applications.

Leveraging the power of 3D renders to present your products with unparalleled realism can significantly boost your brand's visual allure and customer engagement.

Left: 2D mockup bottle, right: 3D render by Outshinery
Left: 2D mockup, right: 3D render by Outshinery

Time efficiency and flexibility: the advantage of 3D renders

In the fast-paced world of alcohol brand management, time is invaluable. This is where the magic of 3D rendering comes into play, offering a streamlined alternative to traditional photography processes.

It eliminates the need for time-consuming reshoots due to label updates or product variations, ensures a quicker project turnaround, and provides the flexibility to effortlessly showcase products from different perspectives and versions.

Unlike static mockups, 3D renders offer unparalleled adaptability throughout the design journey, allowing for swift edits and adjustments. This efficiency translates into less time revising and more time engaging with customers and expanding your brand.

3D renders are more cohesive next to patched up mockups in Adobe Photoshop or Illustrator

Enhancing marketing and sales: 3D renders lead the way

3D renders don't just look good—they work hard for your business too.

They can significantly enhance sales by enabling customers to see intricate details of projects, which in turn, increases the likelihood of purchases. This technology fosters improved customer engagement by offering the flexibility to showcase product variations and details vividly.

Moreover, it boosts your brand's perception through high-quality, professional visuals. Even for boutique winery owners, who prioritize authenticity and a personal touch, 3D renders can provide a sophisticated edge to marketing efforts by offering clear and precise representations of upcoming projects to potential buyers.

Left: 2D mockup bottle, right: 3D render by Outshinery
Left: 2D render, right: 3D render by Outshinery

Conclusion: choosing between 3D renders and mockups

Choosing between 3D renders and mockups depends on your project's complexity, desired realism, and marketing goals. Yet, the benefits of 3D renders—unmatched realism, time savings, and improved marketing tactics—are evident.Key takeaways

Outshinery's expertise in crafting 3D renders for the beverage industry provides numerous advantages for wineries, breweries, and distilleries aiming to shine in a competitive market. Our premium 3D renders not only enhance your brand's visual allure but also streamline your marketing endeavors, facilitating better connections with your audience and business growth. Reach out today to transform your product visualization and elevate your brand to new heights.

hiqh-quality product visualization using 3D by Outshinery

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Frequently Asked Questions (FAQ)

What makes Outshinery’s 3D renders superior to traditional product photography?

Our 3D renders surpass traditional photography by offering unmatched customization, flexibility, and realism. They enable you to showcase your products in the most appealing light without the constraints of physical photography, such as location, lighting conditions, and the need for physical samples. Through our expert use of 3D software, we create visuals that not only captivate but convert, setting your brand apart in the competitive beverage market.

How can 3D renders impact my sales and marketing efforts?

3D renders can significantly amplify your marketing and sales strategies by presenting your products in a highly detailed and realistic manner. This level of precision allows potential customers to fully appreciate the quality and uniqueness of your offerings, increasing their likelihood of purchase. Additionally, the versatility of 3D renders means they can be leveraged across various platforms—be it social media, your website, or print materials—ensuring a consistent and impactful brand presence.

Are 3D renders cost-effective compared to traditional photography?

Absolutely. While the initial investment in 3D rendering may be higher than that of traditional photography, the long-term benefits and savings are substantial. With 3D renders, the need for physical samples, reshoots, and logistical arrangements is eliminated. Furthermore, the flexibility to easily update or modify renders without additional photoshoots makes 3D renders a smart and cost-effective choice for dynamic brands looking to stay competitive and responsive in the market.

How long does it take to create a 3D render with Outshinery?

Our process is designed to deliver premium quality renders efficiently. Typically, creating a 3D render can take anywhere from a few days to a week or so, depending on the complexity of the project and your specific requirements.

Can Outshinery accommodate last-minute changes to a project?

Yes, we pride ourselves on our flexibility and adaptability. Our 3D rendering process allows for last-minute adjustments without the significant setbacks often encountered in traditional photography. Whether it’s a change in label design or a new product variant, we can incorporate your updates swiftly, ensuring your marketing materials remain current and aligned with your brand’s direction.

How do I get started with Outshinery?

Getting started with Outshinery is simple and straightforward. Just set up an account and ask for your initial images. Plus, the first photos are free!

For further inquiries, don't hesitate to reach out to our dedicated team, who are always eager to facilitate your brand's growth and success.

Key takeaways

  • Transform your brand perception: 3D renders are a game-changer, providing unparalleled realism that can significantly elevate your brand's appearance and customer engagement. Outshinery's mastery in creating photorealistic visuals positions your products in the best light possible.
  • Cost and time efficiency: Unlike traditional photography, 3D renders offer a flexible and efficient solution to product visualization. Adjustments and revisions are easily managed, saving you valuable time and resources. This efficiency is crucial for keeping pace in the dynamic beverage industry.
  • Enhanced marketing impact: The detailed and realistic portrayal of your products through 3D renders can dramatically improve your marketing and sales strategies. Potential customers get a comprehensive understanding of your offerings, increasing their likelihood of making a purchase.
  • Versatility across platforms: 3D photorealistic renders are not just images; they are versatile marketing tools that can be seamlessly integrated across various platforms. From online catalogues to social media posts, they ensure consistency and enhance your brand's digital presence.
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  • Boost your sales conversion rates with high-quality content.
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