If you’re like most marketers, coming up with creative ideas for social media, your blog, emails, digital ads, etc. can get exhausting. But what if we told you that you only need ONE good idea to create 10 pieces of content? Learn how to brainstorm ideas and break them down into bite-sized pieces that can be used across various digital marketing channels for the wine industry.

• Relevant and valuable content that saves YOU time
• Actions to reach your digital marketing goals
• Guidance for digital media audit

Learn how to demystify the untapped potential of podcasting for the wine industry. When consumers can’t taste your product, use the powerful audibility of podcasting to reach them in meaningful ways. In this session you’ll get actionable tips from some of the wine world’s most talented podcasters.

• Tools and tips for starting your own podcast
• Strategies to be a guest on well-known podcasts
• An understanding of ad placement in podcasts

Selling your wines to restaurants and wine shops can be exhilarating – especially in your home state. There’s nothing like seeing your brand on a wine menu or a retail shelf! But for many small brands, wading into the realm of “3-tier” distribution can be intimidating.

But it doesn’t have to be — all you need is a knowledgeable and trusted guide. Ben Salisbury spent 30 years operating successfully in the 3-tier world in both the supplier/producer tier as well as the distributor tier.