Tips for designing your beverage brand
Hear from Outshinery’s founder Laurie on the Legends Behind the Craft podcast
Outshinery founder Laurie Millotte was recently featured on the Legends Behind the Craft podcast, hosted by Drew Hendricks. This episode explores the keys to designing your beverage brand.
“Laurie takes us behind the scenes to explore how her company uses technology to design labels and high-end marketing media. Laurie also shares her expert tips on shaping your brand, understanding your audience, and creating the best website possible. If you’re interested in artistically scaling your craft beverage company, this episode is for you!”
Curious about the conversation? Here’s a glimpse into what you’ll learn:
- Laurie shares how she got into graphic design and branding in the wine industry
- Behind the scenes at Outshinery and hear how Laurie scaled her work
- How can you create connections with potential clients through your website?
- Challenges suppliers might face in 2021 — and how to work through them
- Laurie shares some of her favorite software, tools, and resources
Get all of Outshinery's exclusive marketing resources
In today's fierce market, you want your beverage brand to thrive. Outshinery’s suite of free resources is crafted to arm marketers like you with the tools needed to outshine the competition. From comprehensive guides to articles about marketing strategies that build customer loyalty to free printable materials, Outshinery is dedicated to your growth.
Visuals account for 93% of consumer purchasing decisions, and with Outshinery by your side, you're empowered to create an emotional connection that will transport your bottles onto everyone's sipping wishlist.
Harness the expertise that Laurie brought to the Legends Behind the Craft podcast directly into your marketing arsenal. Challenges won't stand a chance as you're equipped with insider knowledge and tools that set benchmarks within the industry.
If you're committed to artistically scaling your craft beverage company, let Outshinery illuminate the path. Start creating impactful and memorable brand experiences that resonate with consumers worldwide.
Begin your journey to redefining brand excellence today. Tap into Outshinery's treasure trove of free resources and let your brand narrative unfold visually. Illuminate, captivate, and elevate—these can be the hallmarks of your product story.
Frequently asked questions
What is this Legends Behind the Craft episode about?
Host Drew Hendricks interviews Outshinery founder Laurie Millotte about designing a beverage brand. The conversation goes behind the scenes at Outshinery to show how the company uses technology to produce labels and high end marketing media for craft beverage brands.
What topics does Laurie Millotte cover in the episode?
She explains how she got into graphic design and branding in the wine industry, how she scaled Outshinery's work, how a website builds connections with potential clients, the supplier challenges beverage brands faced in 2021, and the software and tools she relies on.
Where can I watch the full podcast episode?
The full video interview is embedded at the end of this article. It is also available on YouTube on the Legends Behind the Craft channel under the title Designing Your Beverage Brand with Laurie Millotte.
What free branding resources does Outshinery offer?
Outshinery publishes free guides, articles on marketing strategies that build customer loyalty, and printable materials such as planning guides and content prompts for wineries. All of them are available on outshinery.com.
