Tips for designing your beverage brand

Outshinery founder Laurie Millotte was recently featured on the Legends Behind the Craft podcast, hosted by Drew Hendricks. This episode explores the keys to designing your beverage brand.

“Laurie takes us behind the scenes to explore how her company uses technology to design labels and high-end marketing media. Laurie also shares her expert tips on shaping your brand, understanding your audience, and creating the best website possible. If you’re interested in artistically scaling your craft beverage company, this episode is for you!”

Curious about the conversation? Here’s a glimpse into what you’ll learn:

• Laurie shares how she got into graphic design and branding in the wine industry
• Behind the scenes at Outshinery and hear how Laurie scaled her work
• Future plans for Outshinery: working with recipe developers
• How can you create connections with potential clients through your website?
• Challenges suppliers might face in 2021 — and how to work through them
• Laurie shares some of her favorite software, tools, and resources