Times are uncertain, that’s for sure. But one thing doesn’t change is how the human mind works. It is fascinating that our brains work so quickly, but people make a decision based on what they see in less than 30 milliseconds.
Up-to-date, consistent, flawless images are a must in today’s online world. Screens are the tasting room right now, and there is a seat in the virtual room for your brand.
But it’s not just screens. Snap impressions matter when people see things printed too. Don’t forget your wine club mailers, virtual tasting materials, press releases, and member communications.
“When I try to describe where we have to go next as a family-run industry—taking the experience on the road, getting in front of a consumer who is a perfect fit for your wine but lives 1,000 miles away—using evolved digital strategies for selling and marketing and applying big data to the equation,” writes Rob McMillan of Silicon Valley Bank in his State of the Wine Industry Report 2020. “I get a common question: Who’s doing that now? Everyone wants the blueprint for success.”
Well, here you go. Take it. The blueprint for success is to make your brand’s visual quality status match your brand’s actual, physical quality status.
And I know what you are thinking: is now the time for this? It is. A turnkey solution awaits. Take a deep breath. You don’t have to do it all, we’ve thought of everything. No contracting photographers, no shipping physical samples, no scheduling rush pickups, no going to the warehouse…
When it comes to images, you can stop multitasking. Outshinery is an efficient, “make-a-decision and get-exactly-what-you-want marketing solution.” 100% guaranteed. Receive beautiful images delivered to your inbox in as little as 48 hours.
Designed to increase your DtC program, engage customers, and ultimately boost sales. You’ll be proud to stand by your marketing content, no matter what headwinds we face. Better, faster, smarter imagery for the wine industry is here.
