“Ivy & sparkles” • Shine bright for the holidays!

Entice your audience and make your products the perfect gifts of the season. This Lifestyle Image collection is full of textures, from natural accents to glowing spangles.

👇 Keep scrolling for even more options to choose from!

Laurie Millotte, Chief Amazement Officer

Laurie Millotte, Chief Amazement Officer

We asked Laurie what Lifestyle Images are all about:

“Lifestyle Images open up a whole new world of possibilities with just a few clicks!

The cliché “a picture is worth a thousand words” holds true: neuroscientists discovered that the brain processes images in as little as 13 milliseconds (much much faster than text!).

With Outshinery Lifestyle Images, the entire alcohol industry can now feature any products into varied evocative scenes. Customers can picture how your drink would fit into their lives, and become more inclined to tap the ‘purchase now’ button.

To me: Lifestyle Images are just the perfect complement to standardized Bottle Shots. They should be part of the marketing toolkit of any team that means business!”

 “Solstice to solstice” • Follow the seasons

Drop your product into the calendar at just the right moment and stay top of mind with your customers.

“Make it pop!” • Standout & have fun

A whimsical limited edition from artist Amy Shamblen. Feature your product in irresistible arrangements, tops for social media.


“Enough to share” • Perfect the pairing

Place your products amongst all the temptations of the table, from kitchen prep to the very last last bite.

“Any occasion” • Stay top of mind

You know the saying: “an image is worth a thousands words.” Have your products speak volume year around.

Frequently asked questions about Lifestyle Images


What exactly is a Lifestyle Image?

Lifestyle Images are photos of your products in contextual situations. They help viewers anticipate the experience of your wine in their lives. They showcase your brand in its intended environment or alongside complementary accessories while inspiring your audience.

Check out examples here.

How does it work?

Easy! When exploring the collections, click on images to see them in full & select which ones you want using the tick box.

Keep in mind: demo bottles and glasses are for preview purposes only. We can match your exact needs and even do aluminium cans!

Once done, fill in the form at the end to indicate which of your products you’d like to place within each of the backdrops.*

Submit your request. That’s it!

The results come back ready to work for you in social, ecommerce, print, or however you want to use them.

Note: for any product you want to place into a Lifestyle Image, Outshinery first needs to have created a standard Bottle Shot to make sure we got all your details right. Think of it like casting our "actors" will!

How much does it cost?

Glad you ask! Outshinery has a no-hidden-cost credit system that allows you to purchase in packs to save money. Buy a Shine Credit package that meets your needs and redeem at any time.

Check out our pricing page to select a plan that fits your needs.

I want to try it first!

Sure thing! Seeing is believing.

Simply fill out this short online questionnaire to provide our creative team with all the fine details about your bottle. Upload your label artwork when prompted. ,

Receive both a Bottle Shot and a Lifestyle Images directly in your inbox within a few business days.