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Recipe Pairings

Your wine — paired with the perfect dish

(HD Lifestyle Image + branded recipe card)

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  • Feature your bottle in an mouth-watering setting
  • Stand out with bespoke recipes that focus on your wine
  • Tap into exclusive professional recipes and imagery found nowhere else
  • Keep your digital and print marketing fresh with the unexpected
  • Speak to your audience—combine your wine with foodie interests!

Food and wine. They go together.

Yet how many times are you able to actually show off your wine’s pairing ability to customers? Unless you serve food in your tasting room this association is lost. Recipe Pairings make the sensual connection between your products and the food with which it’s meant to be served.

Recipe pairings enable customers to enjoy your wine as a part of their life at home while cooking and eating. Talk about a memorable way to earn their loyalty!

Meet our partner, EATcreative

This is the stacked team behind your recipe pairings. Best-selling cookbook author Emily Lycopolus helped us develop unique recipes and food pairings. Award-winning photographer Danielle Acken has a keen eye for capturing the perfect composition to show off irresistible dishes.

Recipes created with wine in mind

You’ll see the power of these assets when you present your audience with gorgeous photos of delightful flavor combinations alongside your bottle of wine. The card will also portray details about your product and winery and will display your winery logo.

It’s like you hired a creative department

These are unlike anything you’ve seen before — purely professional so tempting. These Recipe Pairings were born from a thoughtful session with some of the top minds in the culinary industry. Choose from a range of options so you’ll find something for every type of wine you make, from full-bodied reds to dry sparkling to rich whites.

Enjoy inspiring and unique recipes found nowhere else

  • Maple ponzu seared salmon
  • Saffron and cardamom pears
  • Blackberry caramel spareribs
  • Kale and golden beets salad
  • Espresso lacquered T-bone
  • Raspberry rose cream sponge
  • And so many more!
"Laurie and her team of professionals are a joy and ease to work with! Truly one of the most professional companies I've worked with. We are thrilled by the quality of images and how prompt the team is to turn projects around. Highly, highly recommend!"
Azur Winery Logo
Elan Fayard
Azur Winery

Get globally sensitive measurements

These recipes include both imperial and metric components so you can speak to your audience around the world. Both options are available for your convenience.

Raspberry Rose Sauce

  • 3/4 cup granulated sugar
  • 1/4 cup cornstarch
  • 3 1/2 cup frozen raspberries
  • 2 tsp rosewater
Preheat the oven to 350°F and grease three 8-inch round cake pans with butter. Sprinkle 2 tablespoons of breadcrumbs into each pan, then tap and turn the pan, allowing the breadcrumbs to naturally stick to the butter. Discard any extra loose breadcrumbs and place the pans in the fridge to chill.

Raspberry Rose Sauce

  • 170g granulated sugar
  • 40g cornstarch
  • 800g frozen raspberries
  • 10g rosewater
Preheat the oven to 180°C and grease three 20 cm round cake pans with butter. Sprinkle 15 g of breadcrumbs into each pan, then tap and turn the pan, allowing the breadcrumbs to naturally stick to the butter. Discard any extra loose breadcrumbs and place the pans in the fridge to chill. 

Print them or share them digitally

People love to get printed cards in wine club mailings or wine shipments. Deliver something special that your customers will stick on the fridge and think of your brand.

"We focus on developing recipes that we know will be crowd-pleasers and visually appealing. Aligned with food trends, we even offer vegetarian and vegan dishes for healthy crowds. Our goal is to create the most delicious setup to showcase your wines!"

Creative Director at Outshinery

Practical assets engage people

Did you know that 63% of people are visual learners? Sending a Recipe Pairing to their home or inbox empowers your customers to try new foods and open more bottles of your wine.

Trusted by 2K+ brands

Covert Esate
Hope Family Wines
Field Recordings
North Valley Vineyard logo
Two Sisters Vineyards logo
Daou Winery logo
Realm Cellars
Round Pound Estate logo

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Based on 64 reviews

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We’ve got answers to your recipe questions!

Are there any copyright or usage limitations if I want to print these?

As per our terms of service, “Outshinery grants to you, subject to the terms, conditions, and limitations hereof, a worldwide, non-exclusive, irrevocable, perpetual right and license to use the Deliverables provided to you.” Translation: You can use the imagery we create for you however you want, forever, without limitation. If you want to learn more, read our terms of service page.

Why do I need to order a standard Product Shot before I can order Recipe Pairings?

Getting your standard Product Shot is like casting the right actor for your film — she’s essential to everything that comes after. Once you’ve found her, the rest of the movie falls into place around her, like a set. Without the actor the set is a bit empty!

It’s the same thing with your Product Shots! They are the “actors” in your imagery. Once we’ve created your bottle image with the perfect product color, paper texture, and other finishes, it’s ready to be placed in any Recipe Pairing.

I want to use a Recipe Pairing to boost a product launch, but the wine isn’t bottled yet. Is this possible?

Yep! Unlike traditional photography, you can receive all your visual content beforehand, and you don’t even need to ship physical samples. Get ahead of the game with all the imagery you need before your product is in the bottle. Your marketing team will love you! Through Outshinery’s online service, you’ll simply give us your label artwork — the same file you communicated to your printer — and answer a few detailed questions about your product and packaging (e.g. bottle shape, glass color, liquid color). It all happens with no actual bottle!