Custom-Made Content
Photorealistic renders of your end-cap, floor stack, pallet, or standee, built from your design files by trained 3D artists. Show the retail buyer the finished display before a single sheet of corrugate is printed.
Outshinery renders point-of-sale displays for beverage brands: a photorealistic image of the finished display, assembled from your structural file, your print graphics, and the digital models of the products inside it. No prototype, no photoshoot. The display does not need to exist yet.
Retail buying calendars run months ahead of the shelf. The holiday floor stack is locked in a line review while the fruit is still on the vine. The pallet program for club is approved before the product is bottled.
That is the timing problem. The moment you most need a picture of your display is the moment it cannot be photographed.
A dieline PDF asks the buyer to imagine it. A render shows it: printed, stacked, stocked, and lit, at the footprint you are proposing. The question in the room stops being "what will this look like?" and becomes "how many stores?"
Each format below is assembled from your production files, with your products placed at true scale. If your program uses a format that is not listed, ask. This is the common list, not the limit.
Shelving, header, side panels, and how the brand block reads from the aisle.
Cases stacked the way you propose, at the height the store allows, with inserts and riser cards in position.
Display-ready cases assembled into a tower, so a seam or a repeat in the stacked art costs a revision, not a reprint.
Full and half pallets, built club-ready: skirt graphics, corner boards, header, and the product load on top.
Cooler doors and shelf arrangements for chilled categories, with shelf strips and clings in place.
Register and tasting-bar units, one image that sells the program across dozens of independent accounts.
Cutouts and structural brand pieces shown at scale, in context, with finished print quality.
Seasonal programs carry parts no printer produces: bows on the bottles, lights around the cases, a paddleboard leaning on a summer stack. Those are modeled and placed in the scene too, so the buyer approves the whole picture, props included.
The buyer meeting is the headline use. The same file then does the rest of the program's work.
The slide in the line-review deck.
The distributor sell sheet, so every rep pitches the same finished program.
The image field in the retailer's vendor portal.
The trade ad that announces the program.
Internal sign-off, so sales, marketing, and leadership approve against one picture.
Next season, the scene is already built. Swapping a vintage or refreshing the seasonal art is an update to the existing scene, not a new build.
Built by people who render beverage packaging for a living, checked by people who know what a buyer will notice
A retail buyer has seen enough amateur composites to spot one in a second. The difference lives in details most people only notice when they are wrong.
The bottles and cans in the display are the same digital models built for your Product Shots, placed at true dimensions.
Shipper size follows container shape. Mixed SKUs do not line up perfectly at the top of a stack, and the render shows that honestly instead of faking a clean grid.
Every printed piece renders from its production file: main structure, header cards, neckers, case cards, shelf strips, violators. What the buyer approves is what the printer produces.
A trained 3D artist builds the scene. Then a second person, our production lead, the one who read your brief before the artist started, checks the scene against it before it reaches you: the case count on the pallet, the SKUs on the second shelf, the text on the violator card. Nothing is generated and sent. Someone is accountable for every detail, and someone else has already looked.
Heard Creative, an independent creative agency in Rochester, New York, builds point-of-sale campaigns on Outshinery renders: an estimated 5,600 hours of team capacity saved.
“The addition of Outshinery to the mix is giving a much more consistent rendering and being able to add all the touches.
Outshinery renders the display so the brand that owns it can win the placement. Two clarifications route inquiries correctly.
Outshinery does not design the display structure. The dieline, the engineering, and the confirmation that the unit holds the weight of your product stay with your display manufacturer. The render is built from their files.
Outshinery works for the brand that owns the display. Display manufacturers looking to render their hardware with other companies' products inside are not the client this service is built for.
Who makes POS display renders for beverage brands?
Outshinery, a Canadian creative-tech company founded in 2016, renders POS displays for wine, beer, spirits, RTD, and cider brands. The renders are built by trained 3D artists from the brand's production files and checked by a second person before the proof goes out, with no physical prototype or photoshoot. It is the same team behind product imagery for more than 2,000 beverage brands.
Which companies create 3D visuals of custom POS displays for liquor brands?
Structural design comes from a display manufacturer or packaging agency. For the visual that sells the display, Outshinery renders custom POS displays for spirits and liquor brands: end-caps, floor stacks, case stackers, pallets, fridge layouts, countertop units, and standees, with the bottles placed at accurate scale so a chain buyer can approve the program before print.
Do you need a physical prototype or a sample of the product?
No. The render is built from the display's structural file, its print graphics, and the existing digital models of your products. The display can be fully dressed before the product is bottled.
How long does a POS display render take?
First proof in 3 to 5 business days from a complete brief. Once the preview is approved, final images typically arrive within a business day. Total time depends on the complexity of the display and the number of revision rounds, and it is measured in days, not the weeks a prototype-and-photoshoot cycle takes.
What does a POS display render cost?
Pricing starts at 4 Shine Credits per render, estimated at the brief stage based on complexity. Shine Credits are the Studio unit of purchase; details on the pricing page.
Can I update the render for next season?
Yes. The digital scene persists. A new vintage, refreshed seasonal graphics on the same structure, or a restock with a new SKU is an update to the existing scene, not a new build. A structural change is a rebuild, which is why the dieline should be final before the brief goes in.
I need a service for a point-of-sale video display. Is that Outshinery?
It depends which half you need. Screen hardware is a digital signage vendor, not Outshinery. The content that plays on retail screens, or a video of your display concept in motion, Outshinery produces from the same 3D models used for still renders, under Custom-Made Content.
Does Outshinery design the display itself?
No. Your display manufacturer or corrugate printer designs and engineers the structure. Outshinery renders what the finished display will look like from their files, so the two are partners in the process rather than substitutes.
Book a 20-minute call to walk through your display concept, or start with the Product Shots your display will be built on.
