Articles
Laurie Millotte

Laurie Millotte

Founder and Chief Amazement Officer

With over 16 years as a Creative Director and Designer in the wine and food industry, Laurie creates delightful designs with like-minded clients worldwide. A problem-solver at heart, Laurie founded Outshinery after seeing clients struggle with imagery, losing sales and distribution opportunities.

Blog posts by this author

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Make your brand easy to buy
The intricacies of booze bottle sizes and the importance of professional bottle shots
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Essential readings
Outshinery Lite
Make your brand easy to buy
RedChirp integration with Outshinery: Elevating visual communication for alcohol brands
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Essential readings
Outshinery Lite
Expand your brand reach
The Rise of 3D product renders for product marketing
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Essential readings
Outshinery Lite
Master alcohol marketing
How to improve your wine marketing with Generative AI
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Outshinery Lite
Expand your brand reach
The ultimate checklist for captivating alcohol label design
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Outshinery Lite
Master alcohol marketing
Mastering creative wine photography
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Essential readings
Outshinery Lite
Master alcohol marketing
Pro tips for flawless glass photography
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Essential readings
Outshinery Lite
Cultivate customer loyalty
Best group product photography for wine clubs & subscription boxes
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Essential readings
Outshinery Lite
Cultivate customer loyalty
How to run a successful wine gifting program
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Essential readings
Outshinery Lite
Master alcohol marketing
5 tips for designing eye-catching wine labels
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Essential readings
Outshinery Lite
Master alcohol marketing
Capturing beautiful wine pictures: How to get the perfect bottle Beauty Shot
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Essential readings
Outshinery Lite
Make your brand easy to buy
Comparing online marketplaces and DtC tools for wine brands
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Outshinery Lite
Expand your brand reach
How King Family Vineyards converts lookers into buyers
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Outshinery Lite
Make your brand easy to buy
High-quality Lifestyle Images are a valuable investment that yields returns
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Essential readings
Outshinery Lite
Make your brand easy to buy
High-quality bottle shots: an investment that pays off
Popular
Future-proof
Essential readings
Outshinery Lite

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