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Holiday readiness checklist
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Holiday readiness checklist

The 10-minute audit and the four C's from our Sovos ShipCompliant webinar

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The Holiday readiness checklist from Outshinery and Sovos ShipCompliant, a one-page fillable PDF

The holiday gift set is the hardest product a winery sells online, and it fails all four checks at once. This one-page checklist lets you find the gaps on your shop in about ten minutes, gift sets and large formats first.

List your holiday products, mark each one yes or no for image, vintage and look, and count the no’s. Then check your catalog against the four C’s: complete, consistent, current and calendared.

The checklist comes from Compliant to Ship, Ready to Sell, the October 14, 2026 webinar Outshinery founder Laurie Millotte co-hosted with Alex Koral of Sovos ShipCompliant. Watch the replay on demand from Sovos.

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  • The 10-minute audit: list your holiday products and mark image, vintage and look, yes or no.
  • Count the no’s: fix gift sets and large formats first, then work down by price.
  • The four C’s, pass or fail: complete, consistent, current and calendared, each with a real fail and a real pass.
  • One owner: a name at the top of the list, so the fixes get done.
  • Fillable PDF: fill it in on screen or print it.

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