The holiday gift set is the hardest product a winery sells online, and it fails all four checks at once. This one-page checklist lets you find the gaps on your shop in about ten minutes, gift sets and large formats first.
List your holiday products, mark each one yes or no for image, vintage and look, and count the no’s. Then check your catalog against the four C’s: complete, consistent, current and calendared.
The checklist comes from Compliant to Ship, Ready to Sell, the October 14, 2026 webinar Outshinery founder Laurie Millotte co-hosted with Alex Koral of Sovos ShipCompliant. Watch the replay on demand from Sovos.