FAQs "For Trailblazers"

Find the answers you need on Ecommerce Copywriting, Recipe Pairings, Beauty Shots, Group Shots and Product Lineups.

Ecommerce Copywriting
Why is ecommerce product copywriting important?

Ecommerce product copywriting is crucial because it not only describes your product but also persuades your customers to press the 'buy' button. A well-crafted product description paints a vivid picture of the item, highlighting its features and benefits, and showing the customer why they need it. It's an opportunity to speak directly to the customer, addressing their needs and wants, and conveying the unique value your product offers.

Furthermore, compelling product copy also boosts your website's SEO ranking, making it easier for customers to find your products online.

At Outshinery, we understand the power of words and are committed to providing persuasive, clear, and SEO-friendly product descriptions that capture attention and drive sales.

What are some common wine ecommerce copywriting mistakes?

One common mistake in wine ecommerce copywriting is using industry jargon that the average consumer may not understand. While terms like "tannins," "bouquet," or "terroir" are common within the industry, they may not resonate with or be clear to your target audience, which can lead to confusion.

Another pitfall is focusing solely on the characteristics of the wine itself, forgetting to tie those characteristics back to the benefits and experiences they provide to the consumer. Remember, customers aren't just buying a product, they're buying an experience.

Lastly, failing to optimize product descriptions for search engines is another frequent oversight. Incorporating SEO-friendly keywords and phrases can greatly improve your site’s visibility, driving more traffic and ultimately, more sales.

At Outshinery, we avoid these mistakes by using clear, relatable language, highlighting the unique experiences each wine provides, and implementing strong SEO practices.

What makes Outshinery's ecommerce copy different from my tech/tasting sheet?

Outshinery's ecommerce copy differs significantly from a standard tech sheet. While a tech sheet primarily offers detailed technical information about the wine's production, grape varietals, and tasting notes, our ecommerce copy is crafted to be more consumer-focused and engaging.

We concentrate not just on the attributes of the wine but also on the experiences it can offer to the consumer. Our copy aims to paint a vivid picture that entices the customer to virtually taste and experience the wine. We use clear, relatable language, free of industry jargon, to effectively communicate this to a broad spectrum of consumers.

What's more, our ecommerce copy incorporates SEO-friendly keywords and phrases to improve your site's visibility, driving more traffic and ultimately, more sales.

How does Outshinery's ecommerce copywriting process work?

Our ecommerce copywriting process at Outshinery is designed to be comprehensive, efficient, and collaborative. Once you've placed your request, our team will initiate a discovery phase where we learn about your product, your brand identity, and your target audience. We seek to understand the unique aspects of your wine, the experiences it provides, and the value it holds for your customers.

After this, our skilled copywriters start crafting the copy, weaving in the information gathered during the discovery process while incorporating SEO-friendly keywords and phrases. Before finalizing, we allow for iterations based on your feedback to ensure the copy aligns with your vision and expectations.

Lastly, we optimize the final copy for search engines to facilitate better visibility, ultimately leading to an enhanced online presence and increased sales for your brand. With Outshinery, you have a trusted partner committed to amplifying your product's story with compelling, persuasive, and SEO-optimized ecommerce copy.

How much does Outshinery's ecommerce copywriting cost?

Outshinery's ecommerce copywriting services are billed at a rate of 1 Shine Credit per product (SKU). This means each product description that we write for you will require a single Shine Credit.

We believe in providing exceptional value for your investment, delivering copy that is as persuasive as it is beneficial for your SEO and overall brand presence.

What does Outshinery's ecommerce copywriting service include precisely?

Outshinery's ecommerce copywriting service includes a compelling short product description of under 150 characters, which quickly captures the essence of your product to pique consumer interest.

Also provided is a longer, SEO-friendly product description of approximately 300 characters, which delves into the product's attributes and benefits in greater detail while incorporating relevant keywords to enhance your product's visibility online.

In addition, our service features five assorted selling points. These bullet points highlight the unique features and benefits of your product, offering customers quick, digestible information that underscores the product's value. Each selling point is crafted with a persuasive, benefits-focused tone, emphasizing what makes your product stand out in the market.

With Outshinery's ecommerce copywriting service, you get comprehensive, engaging, and SEO-optimized content that positions your product effectively and drives sales.

How long does it usually take to get the ecommerce copy?

After the initial discovery phase where we learn about your product, brand identity, and target audience, the creation of ecommerce copy usually takes between 3 to 5 business days. However, the exact timeline may vary, as it largely depends on the number of SKUs we're creating copy for.

Our team at Outshinery is dedicated to delivering high-quality, persuasive, and SEO-friendly product descriptions within a reasonable timeframe, and we ensure to keep you updated throughout the process.

Can I request revisions on the ecommerce copy?

Absolutely! At Outshinery, we aim for your complete satisfaction and believe in fostering a collaborative relationship with our clients. During the initial exchange phase, we encourage feedback and revisions to ensure the ecommerce copy aligns with your expectations and brand voice.

Once the copy is validated and approved, any further revisions requested will be subject to additional costs. This is simply to cover the time and resources required for our copywriters to make these changes. We're committed to providing top-quality service and will always ensure our pricing is transparent and fair.

Is SEO included in the ecommerce copywriting services?

Yes, SEO is an integral part of our ecommerce copywriting services at Outshinery. We understand the importance of search engine optimization in driving traffic and improving your website's visibility. Our expert copywriters incorporate SEO-friendly keywords and phrases into the product descriptions to enhance search engine rankings. This approach not only makes your products easier to find online, but also helps to increase customer engagement and sales.

Can I use the ecommerce copy across multiple platforms?

Yes, absolutely! The ecommerce copy created by Outshinery is designed to be versatile and adaptable, making it perfect for a wide range of sales channels. Whether you're selling Direct-to-Consumer (DTC), on marketplaces, or through online retailers, our product descriptions will effectively communicate the unique aspects and benefits of your wines.

By painting a vivid picture for customers across various platforms, we aim to boost engagement and drive sales, no matter where your products are listed. Remember, a well-crafted product description can significantly enhance your brand's reach and recognition across multiple sales channels.

What information do I need to provide for the ecommerce copywriting services?

To create the most engaging and effective ecommerce copy, we need some essential information from you. This includes:

  • Detailed information about your product: This can include the type of grapes used, tasting notes, winemaking processes, and any unique selling points that make your wine stand out.
  • Brand information: To ensure our copy aligns with your brand's voice and identity, we need to understand your brand's story, values, and target audience.
  • Your goals and objectives: Let us know what you aim to achieve with the ecommerce copy. Are you looking to increase brand awareness, drive more website traffic, boost sales, or perhaps something else?
  • SEO keywords (if any): If you have specific keywords you'd like to target, please provide those as well. If not, no worries - we're equipped to conduct SEO keyword research on our end.

Remember, the more information you provide, the better we can tailor our ecommerce copy to your needs and goals. The end result is a compelling product description that resonates with consumers and helps drive your ecommerce success.

Can I get the ecommerce copy in languages other than English?

Unfortunately, at this time, Outshinery's ecommerce copywriting services are only available in English. We understand the importance of reaching a global audience and are continually exploring opportunities to expand our services. However, currently, we are not able to offer ecommerce copy in languages other than English. We appreciate your understanding and assure you that we still aim to provide the highest quality copy to effectively communicate your product's unique qualities and benefits in the global market.

Recipe Pairings
What are the benefits of pairing my wine with food recipes?

Pairing your wine with food recipes presents an array of benefits, enhancing both your culinary and wine experiences.

Firstly, the right combination can bring out the unique flavors and characteristics of both the wine and the food, creating a harmonious eating and drinking experience. This can heighten your enjoyment of meals and elevate your appreciation for the wine's nuances.

Secondly, offering wine and food pairings can be a valuable marketing tool for wineries and wine retailers. By suggesting recipe pairings, you add value to your customers' purchase and enrich their experience with your brand. This can foster customer loyalty and encourage repeat purchases.

Thirdly, providing food pairing recommendations can demystify the often daunting prospect of wine selection for your customers. By giving guidance, you make wine more approachable to novices, which can help broaden your customer base.

Lastly, sharing wine and food pairings on your website or social media platforms can drive engagement and interaction, positioning your brand as a knowledgeable and helpful resource within the wine community.

Recipe cards for wine lovers
Recipe cards for your next wine tasting party
Wine and food pairing recipe cards
Recipe cards with wine recommendations
Can Outshinery add a logo or specific branding elements to my recipe cards?

Yes, Outshinery can absolutely incorporate your specific branding elements into your recipe cards. Each card not only features a beautifully arranged food and wine pairing, but also includes a dedicated spot to display your company logo and website URL. Furthermore, each recipe card includes a short blurb about your winery, allowing you a space to share your unique story or any key details you'd like your customers to know about your brand. This way, every recipe card you share not only offers a delicious pairing suggestion but also serves as a tool to build your brand’s recognition and reputation.

How can I find recipes that pair well with my wines?

Searching for recipes on Outshinery is a simple and straightforward process. All you need to do is navigate to the "Recipe Pairings" collection in Market when logged into your Outshinery Studio.

For a more broad-based search, you may also utilize the filter options available. These allow you to sort recipes by wine type, dish type, or even by dietary preferences. This way, you can explore a wide array of recipes that align with your taste, preferences, and dietary needs.

Meanwhile, we highly recommend visiting our website's Recipe Pairings page for a more comprehensive understanding of this service.

Are there any copyright or usage limitations if I want to print Recipe Pairings?

Outshinery provides full usage rights for the Recipe Pairings you purchase, which means you can freely print them without worrying about any copyright limitations. However, these rights are exclusive to the purchaser and cannot be transferred or shared.

All we ask is that you do not sell the recipes individually or as part of a recipe book. They are intended to complement your wine products and enhance your customer's experience with your brand.

We also kindly ask that you attribute the Recipe Pairings to Outshinery when you publish them.

Can Outshinery provide vegetarian or vegan food pairings for my wine?

Absolutely, Outshinery can cater to specific dietary preferences, including vegetarian and vegan options. We understand the importance of inclusivity and strive to accommodate all food lifestyles and needs.

When choosing wine pairings, consider whether they are vegetarian or vegan-friendly. This approach ensures inclusivity and makes all customers feel appreciated and accommodated.

Do Outshinery's recipes provide a concise description of my wine?

Yes, indeed! Outshinery's recipe cards provide a concise yet compelling description of your wine. On the front, the card features a short tasting note that highlights the unique characteristics and flavors of your wine.

Flip the card over and you'll find a small Outshinery bottle shot, as well as key bullet points that detail important information such as the wine's vintage, appellation, the vineyard's name, and any awards and recognition the wine has received.

This comprehensive approach ensures your wine is presented in an engaging, informative, and appealing manner, which in turn can stimulate interest and drive sales.

Can Outshinery offer regional recipe pairings to match my wine's origin?

Yes, Outshinery is proud to offer a variety of regional recipes from around the globe to pair with your wine, such as the classic Spanish Paella, to name just one. We understand that a wine's origin can profoundly influence its flavor profile, and matching it with a dish from the same region can create a harmonious culinary experience.

We are always striving to better serve our customers, so if you have any specific regional dishes you'd like us to consider, please don't hesitate to reach out with your suggestions. We welcome your input and look forward to expanding our recipe offerings to cater to more diverse tastes and preferences!

How often does Outshinery update or add new recipe pairings?

Outshinery consistently updates and adds new recipe pairings to keep the content fresh and exciting. We do this on a quarterly basis, ensuring that there is always something new for our customers to discover each season. This routine update allows us to incorporate seasonal ingredients and wines, offering you and your customers a varied and dynamic selection of pairings to explore throughout the year.

Does Outshinery offer recipe pairings for drinks besides wine, such as craft beer or spirits?

Currently, Outshinery primarily focuses on providing an exceptional array of wine and food pairings. However, we recognize the increasing interest in craft beer and spirits pairings as well, and we're excited to say that we're in the process of expanding our offerings to incorporate these beverages.

Our goal is to cater to a wide range of tastes and preferences, and your input matters to us. We encourage you to share your thoughts on which drink pairings you'd like us to explore first for a personalized, inclusive experience. Stay tuned for exciting new developments!

How does Outshinery research and determine the most suitable recipe pairings for each wine?

Outshinery employs a meticulous and research-based approach to determine the most suitable recipe pairings for each varietal. Our culinary team, in collaboration with wine experts, conducts detailed analyses of the sensory characteristics of each wine. This includes aspects such as the wine's acidity, sweetness, and body, as well as its unique flavor notes.

Based on this analysis, we identify foods and ingredients that complement these characteristics. For example, a wine with high acidity may be paired with fatty or rich foods, as the acid can cut through the fat and provide balance. Similarly, sweet wines are often paired with spicy foods, as the sweetness can help soothe the heat.

Our team also takes into account the cultural context of the wine, seeking to create pairings that reflect the wine's region of origin, and the latest food photography trends that can be seen in magazines and on Instagram or Pinterest.

Finally, we use our own creativity and culinary expertise to design recipes that not only pair well with the wine, but are also delicious and appealing in their own right. We strive to create pairings that offer an exciting and satisfying gastronomic experience, adding an extra layer of enjoyment to the wine-drinking experience.

This careful, creative, and comprehensive approach is what sets Outshinery's recipe pairings apart. We don't just match food and wine — we create harmony between them, enhancing the flavors, aromas, and enjoyment of both.

For those interested in delving deeper into behind-the-scenes content, we highly recommend reading this article: "Behind the scenes: unveiling the creative process".

Do the Outshinery recipes utilize imperial or metric measurements? Celsius or Fahrenheit temperature scales?

We understand that measurement and temperature systems can vary widely from country to country, and we want to ensure that everyone can effortlessly follow our recipes and enjoy perfect pairings with their wines no matter where they are.

Depending on your location, we will generate the recipe using either the imperial system with temperatures in Fahrenheit or the metric system with temperatures in Celsius.

Our dedication to accessibility and usability guarantees that regardless of your geography, an Outshinery Recipe Pairing will be relevant and enjoyed by wine enthusiasts in your community.

I want to use a Recipe Pairing to boost a product launch, but the wine isn’t bottled yet. Is this possible?

Absolutely, it's possible! At Outshinery, we understand the importance of timing in product launches. That's why we offer the unique service of creating visual content before your products are physically produced.

With these digital renderings, you can then pair your pre-launch wine with suitable recipes. By doing so, you help generate excitement and anticipation for your new wine. It's an excellent strategy to generate buzz, engage your audience, and eventually drive sales when the wine becomes available.

What is the most effective way to leverage Outshinery's recipe for marketing purposes?

Leveraging Outshinery's recipe pairings for marketing purposes can be highly effective when done strategically. Here are some suggestions:

  • Social media promotion: Share your wine and food pairings on your social media channels. This not only entices your existing followers but also helps attract new ones. Use visually appealing images and engaging captions to draw attention and encourage shares and likes.
  • Email marketing: Incorporate the recipe pairings into your email newsletters. This adds value to your communications and gives your audience a reason to open your emails.
  • Website integration: Feature the pairings on your website, ideally in a dedicated section. This can help increase website engagement and time spent on your site.
  • On-package promotion: Consider printing the recipes on your wine packaging or include recipe cards inside the wine box. This can enhance the unboxing experience for your customers.
  • In-store displays: If you have a physical store, use in-store displays (shelf talkers or bottle neckers, for example) to showcase the pairings. This can help stimulate impulse purchases.

Remember, the key to successful marketing is consistency and relevance. Make sure the pairings align with your brand image and resonate with your target audience. Experiment with different strategies to see what works best for your brand, and don't be afraid to get creative!

Can I provide my own recipe ideas for pairings or suggest recipes that complement my wines?

For sure! At Outshinery, we appreciate and encourage collaboration. If you have a specific recipe in mind that you believe pairs well with your wine, please feel free to share it with us.

In our upcoming recipe design round, we will try to incorporate your ideas and capture visuals. This provides a fantastic opportunity for you to personalize your branding and offer distinctive pairings that truly showcase the unique characteristics of your wine. However, please keep in mind that our culinary team holds the final authority to decide which recipes get created!

Beauty Shots
What are Beauty Shots?

Beauty Shots are high-quality, closeup photographs of your products, designed to showcase their aesthetic appeal and unique features in the most appealing way possible. At Outshinery, our 3D artists work meticulously to capture the essence of your product, making it stand out in the market.

Our goal is to craft captivating visuals that showcase the unique qualities of every product, be it a bottle of wine, a bag-in-a-box, or any other item. Through our imagery, we not only capture the physical attributes of the product but also enhance brand awareness and recognition.

By using Beauty Shots in your marketing materials, you can enhance the perceived value of your product, engage your audience more effectively, and ultimately drive sales.

Wine label designer assets
Willamette Valley wine photography
Columbia Valley wine photography
Beckstoffer Vineyard photography
How does Outshinery create Beauty Shots?

At Outshinery, we rely on advanced 3D technology to create our Beauty Shots. The process begins with the creation of a detailed 3D model of your product, based on the packaging specifications you provide. Our team of experienced 3D artists then applies textures to this model to mimic real-world materials, such as glass, paper, or metal.

Next, we arrange your product in a digital studio setting and adjust the lighting and camera angles to capture your product from the most flattering perspectives. The final step involves post-production, where we refine the image, adjust colors, and add any necessary details to create a striking, photorealistic representation of your product.

This process allows us to deliver high-quality, customizable visuals without the need for physical samples or traditional photography setups. The result is a Beauty Shot that highlights the aesthetic appeal of your product and enhances its marketability.

What makes Outshinery's Beauty Shots unique?

Outshinery's Beauty Shots stand apart in several ways.

First and foremost, our meticulous attention to detail in the 3D modeling and rendering process ensures an exceptionally realistic and attractive representation of your product.

Secondly, we offer unlimited customizability, allowing you to choose from a range of settings, lighting conditions, and angles. Whether you want a traditional studio shot or a creative and experimental image, we can deliver exactly what you're looking for.

Lastly, our commitment to quality extends beyond our visuals. We provide a seamless customer experience, from the initial conversation and planning stages to the final delivery of your Beauty Shots, providing you with a marketing asset that truly encapsulates your brand's essence and aesthetic.

How can Beauty Shots make your product stand out on social media?

Beauty Shots can dramatically elevate your product's presence on social media platforms. By using high-quality, striking visuals, you effectively catch the attention of your audience amidst the constant stream of content. Beyond aesthetic appeal, Beauty Shots illustrate your product's unique qualities and reinforce your brand image, crafting a cohesive and engaging narrative for your followers. This visual storytelling increases product desirability and can prompt more likes, shares, and comments, fostering an active and engaged community.

Furthermore, Beauty Shots are adaptable and can be used in various content formats such as posts, stories, or advertisements, making them a versatile asset in your social media strategy.

How can wineries or distilleries use bottle Beauty Shots to their advantage?

Wineries and distilleries can leverage bottle Beauty Shots in several ways to enhance their marketing efforts and sales. Firstly, these high-quality images can be used in online stores, promotional materials, and advertising campaigns to highlight the unique qualities of their product. The detailed, realistic portrayal of the bottle can help potential buyers appreciate the craftsmanship and quality of the product, thereby increasing its perceived value and appeal.

On social media, bottle Beauty Shots can be used in posts to engage followers, tell a visual story about the product, and provide a consistent, sophisticated brand image. They can also be used in social media advertisements to attract more customers, increase product visibility, and drive traffic to the website.

In addition, wineries and distilleries can use bottle Beauty Shots in print materials, such as brochures, catalogues, and in-store displays to attract the attention of customers and stimulate purchases. The photorealistic images can also be used in press releases or media kits to make a powerful impression and gain media coverage.

Lastly, Beauty Shots can be used internally for product presentations, sales pitches, or investor meetings to showcase the product in the best possible light and convey a professional, high-quality brand image. Overall, bottle Beauty Shots can significantly enhance the marketability of wineries' and distilleries' products and contribute to their brand strengthening and growth.

Can I request specific angles or backgrounds for my Beauty Shots?

Absolutely! At Outshinery, we pride ourselves on flexibility and customer satisfaction, which includes catering to specific requests regarding angles or backgrounds for your Beauty Shots. If you have a certain vision in mind, please share it with us. Our talented team of 3D artists will work diligently to bring your vision to life and create a Beauty Shot that perfectly aligns with your brand and product. However, please note that while we strive to accommodate all requests, the feasibility of certain specifications may depend on technical constraints and the nature of the product being showcased.

What resolution are the Beauty Shots delivered in?

Outshinery delivers Beauty Shots in high resolution to ensure optimal image quality for all your marketing needs. Specifically, your photos will be delivered in 300 DPI (dots per inch), which is the industry standard for high-quality print images. For digital use, we provide images in a resolution ideal for sharp, clear display on all digital platforms, including websites, social media, and email newsletters. If you require a specific resolution different from our standard, please don't hesitate to let us know. We are more than happy to accommodate your unique requirements to ensure your complete satisfaction.

How long does it take for Outshinery to create a Beauty Shot?

The timeline for creating a Beauty Shot can vary depending on whether we have already created an initial Product Shot for you. If we have, you can expect your Beauty Shot to be ready within 3 to 5 business days. This streamlined process allows us to swiftly convert your product into a stunning visual representation that is ready to be used in your marketing efforts.

If we have not previously created a Product Shot of your item, the process may take slightly longer as we need to meticulously craft a 3D model of your product. Rest assured, our team works diligently to turn around high-quality, detailed Beauty Shots as quickly as possible.

What do I need to provide for Outshinery to create a Beauty Shot?

In order to create a Beauty Shot, we need the following from you:

  • High-resolution photos or detailed drawings of your product, including all sides and angles.
  • Specific packaging dimensions, including the height, diameter, and shape of your product.
  • The label artwork in a high-resolution format, typically a vector file (.ai or .eps), or a high-resolution .jpg or .png if a vector file is not available.
  • Any specific requests or instructions regarding the styling, angles, or backgrounds for your Beauty Shot.

Once you provide these details, our team of expert 3D artists will take over, using the provided information to create a highly detailed and realistic 3D model of your product. This model will serve as the basis for your stunning, high-resolution Beauty Shot.

Do I need to send my product for Outshinery to create a Beauty Shot?

No, you do not need to send us a physical product. One of the major benefits of using Outshinery's service is that we create Beauty Shots based solely on the digital specifications you provide. This approach not only saves you the time and cost associated with shipping physical items but also allows for greater flexibility and customization in the creative process. As long as we have accurate and detailed product specifications, along with high-resolution label artwork, our team of 3D artists can accurately recreate your product in a digital format and generate a stunning Beauty Shot that meets your marketing needs.

Can I request changes or revisions to the final Beauty Shot?

Yes, you certainly can request changes or revisions at the proofing stage of your Beauty Shot. We understand that it's crucial for your final image to align perfectly with your vision and marketing needs. Therefore, we are more than happy to make adjustments at this stage until your Beauty Shot meets your expectations.

However, please note that once you have validated the proof image and the finished files have been sent off, any additional changes or revisions may incur a fee. This is because additional work beyond the finalized image involves extra time and resources. We encourage you to communicate any changes you desire during the proofing stage to ensure the final image perfectly captures your vision.

Are there any restrictions on the usage or distribution of the Beauty Shot?

No, there are no restrictions on the usage or distribution of the Beauty Shots created by Outshinery. Once the final images have been delivered, they are yours to use as you see fit. Whether you want to feature them on your website, use them in a marketing campaign, or include them in your product catalogs, you're free to do so. With Outshinery, you're purchasing not just high-quality visual content, but also the freedom to use these images to best serve your business and marketing needs.

How much does a Beauty Shot by Outshinery cost?

A single Beauty Shot from Outshinery costs 1 Shine Credit. Shine Credits are our unique currency system that you can purchase on our website. This system is designed to be flexible and efficient, allowing you to maintain control over your spending while also getting the exact services you need.

Learn more about Shine Credits on our Pricing page.

How do I get started with Outshinery Beauty Shots?

Getting started with Outshinery Beauty Shots is a seamless process. First, visit our website and sign up to create a new account or log into your existing one. Once logged in, you can purchase Shine Credits from our Pricing page. Then, simply use your credits to order a Beauty Shot. You'll be prompted to provide product specifications and other details we need to create your Beauty Shot.

After your order, our team will get to work creating a stunning, high-resolution 3D visualization of your product. We will keep you updated throughout the process, and you'll have the opportunity to request changes at the proofing stage. Once the final image meets your satisfaction, it's ready to be used in your marketing efforts. If you have any questions or need assistance, our customer support is always here to help.

Group Shots
What are product Group Shots?

Group Shots are a type of product photography that showcases multiple products or different variations of a product in one image. This is particularly useful for showing off product ranges, demonstrating product usage, or highlighting the variety in color, size, or style options.

With Outshinery's advanced technology, we can create compelling Group Shots without the need for physical products, allowing for flexibility in arrangement and composition. These images can be incredibly beneficial in providing a comprehensive view of your offerings, encouraging purchasing decisions, and enhancing the visual appeal of your website or marketing materials.

wine bottles laying down in a geometric pattern
group of bottles on a black background lit from behind
lineup of wine bottles in a wood decor
stunning display of japanese liquors in an elegant decor
How does Outshinery create its Group Shots?

Outshinery creates Group Shots using advanced 3D modeling and lighting techniques. Our process begins with detailed 3D models of each product, which we can create from product specifications or existing physical samples. We then arrange these models into a group composition, taking care to highlight key features, create a visually pleasing balance, and accurately represent product sizes and proportions.

Our team of experienced digital artists ensures that each Group Shot looks just as good, if not better, than a photo taken in a traditional studio. They apply realistic lighting and shadows, fine-tune colors, and add any necessary details or effects. This meticulous process results in high-quality Group Shots that can perfectly showcase your product range and enhance your branding efforts.

Remember, you have complete control over the final image. Whether you want a simple, minimalistic arrangement or a complex scene, we can make it happen. And because everything is done digitally, changes can be made easily and quickly. So if you're not entirely satisfied with the initial proof, we can adjust it until it's just right.

Can I choose the arrangement and positioning of my products in a Group Shot?

Absolutely, you can have a say in the arrangement and positioning of your products in a Group Shot. At Outshinery, we believe in collaborating with our clients to produce compelling visuals that align with their vision and marketing objectives. While placing your order, you can specify your preferred group composition and layout.

In addition, if needed, we can provide guidance and suggestions based on our expertise. We can present various group compositions and layouts that have worked well for other clients to get you started. Remember, our goal is to create Group Shots that not only look stunning but also effectively showcase your product range and brand identity.

What is the maximum number of products I can have in a Group Shot?

While there is technically no maximum limit on the number of products you can feature in a Group Shot, we have found that images with more than 16 products can start to feel cluttered and overwhelming. Ideally, we recommend featuring between 6 and 12 products in a Group Shot. This range usually offers the best balance between showcasing a variety of products and maintaining a clean, focused composition that effectively highlights each product.

How can I use Group Shots for my marketing efforts?

Group Shots can be a powerful tool in your marketing efforts. These images provide a comprehensive view of your product range, which can entice potential customers and encourage them to explore your offerings further. You can use Group Shots on your website, particularly on product category pages, to give visitors an instant grasp of the variety and range of goods you offer.

Additionally, Group Shots can be used in your digital and print advertising, email marketing, and social media campaigns. They can help create visually appealing promotional materials that draw the viewer's attention and spark interest in your products.

As well, Group Shots can be used in trade shows, exhibitions, or retail displays to grab attendees' attention, display your product portfolio, and create a strong visual impact.

Finally, these images can be featured in your catalogs or brochures, providing a rich visualization of your offerings and helping customers make informed buying decisions.

Remember, a picture is worth a thousand words, and a well-executed Group Shot can speak volumes about the quality and diversity of your products.

Are there any limitations on the use or distribution of the Group Shots?

Outshinery's Group Shots are yours to use as you see fit once the order is complete and paid for. There are no restrictions on the use or distribution of the images. You can use them across all your marketing channels, including, but not limited to, your website, social media platforms, print materials, advertisements, and in-store displays.

Can Outshinery incorporate my brand's logo or specific branding elements in the Group Shots?

Yes, Outshinery can certainly incorporate your brand's logo and specific branding elements into the Group Shots. We understand the importance of brand consistency and strive to ensure that every image not only showcases your products but also reinforces your unique brand identity.

During the ordering process, simply provide us with your branding guidelines or specific instructions, and our team will diligently integrate these elements into the Group Shots. Bear in mind that a robust representation of your brand within the visuals can contribute significantly to brand recognition and recall among your audience.

How much does a Group Shot by Outshinery cost?

The cost of a Group Shot by Outshinery starts at 2 Shine Credits. However, please note that the price can increase depending on the number of SKUs displayed in the Group Shot. We strive to provide high-quality visuals that offer great value for your investment, and we're confident that you'll find our pricing competitive for the level of detail and professionalism we bring to each project.

Will I be notified if a Group Shot costs more than 2 Shine Credits?

Indeed, transparency is one of our core values at Outshinery. If a Group Shot is expected to cost more than the standard 2 Shine Credits due to an increased number of SKUs or additional complexity, we will always notify you in advance. We believe in clear communication and ensuring that there are no surprises when it comes to billing. You will have the opportunity to review and approve any additional costs before we proceed with the creation of your Group Shot.

How long does it take for Outshinery to create a Group Shot?

The turnaround time for a Group Shot by Outshinery typically depends on the complexity of the project and the number of SKUs included. However, in general, you can expect to receive your initial proof within 4 to 6 business days after your order has been confirmed and all necessary product and branding information has been received.

Additionally, any revisions or changes you request after receiving the initial proof will extend the final delivery date. We will provide you with an estimated completion date once your order is placed, and we always strive to deliver high-quality visuals in the most efficient timeframe possible.

Does Outshinery need to create individual product shots before creating a Group Shot?

Yes, Outshinery needs to have created individual product shots for each product that will be featured in the Group Shot. These individual product shots are essential as they provide the base images that we use to create the composite Group Shot. If there are new products for which we have not yet created individual product shots, this will need to be done beforehand, which will add a few more business days to the overall project timeline. This ensures that each product is displayed in its best light within the Group Shot, enhancing the overall visual appeal and effectiveness of the image.

Do I need to send physical products to Outshinery for a Group Shot?

No, you do not need to send physical products to Outshinery for a Group Shot. Our unique process uses your existing product shots or digital designs to create Group Shots. This not only saves you the time and cost of shipping products, but also ensures a consistent and high-quality representation of your products, regardless of the location or lighting conditions. If there are new products for which we do not have images, you can provide us with the digital files and we will create the individual product shots from these. Our goal is to make the process as effortless as possible for you, while delivering exceptional results.

Will Outshinery help me choose the best layouts for my Group Shot?

Absolutely, at Outshinery, we're not only committed to creating stunning visuals but also in providing guidance to help you make the most of your Group Shots. If you're unsure about which layout would best showcase your products, our experienced team is more than happy to offer advice and suggest optimal layouts based on your specific needs and goals.

We'll take into consideration factors such as the diversity of your product range, the intended use of the image, and your overall branding strategy. Our aim is to ensure that each Group Shot not only looks great, but also effectively communicates your brand and product story.

Can I get Group Shots in multiple angles or perspectives?

Yes, Outshinery can create Group Shots from multiple angles or perspectives to provide a more comprehensive visual representation of your product ensemble. Different angles can highlight various features of your products and create a more engaging and dynamic presentation. Please mention your preference for multiple angles or perspectives during the ordering process, and we will accommodate your request. Remember, our primary goal is to create visuals that tell your brand story and showcase your products in their best light.

Product Lineups
What is a Product Lineup according to Outshinery?

A Product Lineup, as defined by Outshinery, refers to a digital visualization that features a series of your products displayed side by side. This visualization aims to offer a clear and attractive representation of your entire product range or a specific collection, presenting the distinct offerings within your brand.

The purpose of a Product Lineup is to facilitate comparison, highlight the diversity of your product portfolio, and offer a cohesive visual representation of your brand. This is especially impactful for online shopping experiences, where customers cannot physically interact with your products.

Please note, as with all our services, the creation of a Product Lineup requires individual digital product shots, which we can either use from your existing assets or create for you.

Three premium bottles in a natural environment
a lineup of silkscreened bottles in front of wine barrels
3 wine bottles in front of giant pumpkins
4 bottles on a table top in front of a Christmas tree
Can Outshinery create a Product Lineup photo for my entire range of products?

Once your order is confirmed and we have received all the necessary product and branding information, you can expect to receive your initial Product Lineup proof within 3 to 5 business days. If you have any revisions or changes after receiving the initial proof, please note that it may impact the final delivery date. Rest assured, we will always provide you with an estimated completion date when you place your order to keep you informed. Our top priority is to deliver high-quality visuals in the most efficient timeframe possible.

For new products that require individual product shots, the timeline may be extended by a few business days. This meticulous process ensures that we create a compelling Product Lineup that effectively showcases the breadth and uniqueness of your brand's offerings.

What makes Outshinery's Product Lineup photography unique?

Outshinery's Product Lineup photography is unique in several ways. Firstly, we leverage our expertise in digital visualization to create crisp, high-quality images that faithfully represent your products. These visuals are created digitally, which allows us to ensure consistency and precision, eliminating variables such as lighting conditions, which can affect traditional photography.

Secondly, our process is designed with your ease and convenience in mind. We can create stunning product lineups using your existing digital product shots or designs, so there's no need for you to send physical products.

Lastly, we are committed to delivering not just beautiful visuals, but also strategic visuals that enhance your brand. We take into consideration your brand's aesthetic, the diversity of your product range, and your specific objectives to create a Product Lineup that effectively communicates your brand story and showcases your products in the best possible light.

Can I request a specific arrangement for my Product Lineup photo?

Yes, you can certainly request a specific arrangement for your Product Lineup photo. However, please note that Outshinery predefines the arrangements/layouts for Product Lineups. If you choose to display fewer products than the maximum indicated for a particular layout, you have the option to specify where in the scene you would like the products featured, be it more on the left, right, or centered.

For more complex layouts and flexibility, we recommend exploring our Group Shots service. This will allow for more creative arrangements and the opportunity to truly make the visualization distinct and tailored to your brand's unique style and needs.

What is the difference between Outshinery's Product Lineups and Group Shots?

Outshinery's Product Lineups and Group Shots are both designed to showcase your products in a visually compelling way. However, they serve different purposes and offer different levels of customization.

A Product Lineup is essentially a series of your products displayed side by side. This is particularly useful for showing off the full range or a specific collection of your products. It creates a unified and structured look, making it easier for customers to compare products and appreciate the diversity within your brand's offerings.

On the other hand, Group Shots offer more creative flexibility. They can include different layouts and arrangements, and can feature your products from various angles or perspectives. Group Shots can also incorporate additional elements like props and backgrounds to create a more dynamic and narrative image. This makes them ideal for storytelling, highlighting product features, or creating an engaging visual representation of your brand.

In essence, Product Lineups are about structure and comparison, while Group Shots are about creativity and storytelling. Both are powerful tools in their own right, and can be used strategically to enhance your brand's visual presentation.

How can Product Lineup photography enhance my brand's online presence?

In the digital age, visual content is a critical factor that drives engagement, increases customer trust, and improves the overall online shopping experience. Outshinery's Product Lineup photography can significantly enhance your brand's online presence. By presenting your product range in a structured, visually appealing manner, Product Lineups make it easy for site visitors to understand your offerings at a glance.

Moreover, because they are created digitally, the images are sharp, consistent, and high-quality, which contributes to a professional and credible brand image. This can help to attract and retain potential customers, leading to increased sales and brand loyalty.

Furthermore, Product Lineups are versatile and can be used across various digital platforms, including your website, social media pages, online catalogs, and e-commerce platforms. This cohesive visual representation of your brand helps to create a consistent and memorable brand identity, making you stand out in the digital marketplace.

In summary, by leveraging Outshinery’s Product Lineup photography, your brand’s online presence can be significantly amplified, leading to greater visibility, customer engagement, and ultimately, business growth.

How can I effectively use Product Lineup photos for my marketing efforts?

Product Lineup photos can be a powerful tool in your marketing arsenal, enhancing your brand’s storytelling, and driving customer engagement. Here are a few ways you can use them effectively:

  • Website: Use Product Lineup photos on your website to showcase the range of your offerings. They can provide a quick, visual representation of your product range, making it easy for visitors to understand what you offer.
  • Social Media: Share your Product Lineup photos on social media platforms to attract followers and engage your audience. They are highly shareable content that can increase your brand’s visibility and reach.
  • Email Marketing: Include Product Lineup photos in your emails to provide value to your subscribers and keep them updated about your latest products.
  • Paid Advertising: Use Product Lineup photos in your online ads. High-quality visuals can increase the click-through rate and conversions of your ads.
  • Sales Presentations: Incorporate Product Lineup photos in your presentations to make a strong visual impact and leave a lasting impression on potential clients or investors.

Remember, consistency is key in brand messaging. Make sure to use your Product Lineup photos across all your marketing platforms to provide a consistent brand experience. By strategically using Outshinery’s Product Lineup photos, you can effectively communicate your brand’s unique value proposition, engage your target audience, and amplify your marketing efforts.

Do I need to send my entire product range to Outshinery for a Product Lineup photo?

No, you do not need to send your entire product range to Outshinery for a Product Lineup photo. As we create our visuals digitally, we only require digital files of your product packaging, labels, or existing product shots. Upon receiving these, our team digitizes them to create your Product Lineup. This process not only ensures high-quality and consistent images, but it also saves you time and shipping costs associated with traditional product photography.

All we need from you is clear communication about your product's details and your specific objectives for the Product Lineup. With this information, we can create a compelling visual representation of your product range that accurately reflects your brand and appeals to your target audience.

How much does a Product Lineup photo by Outshinery cost?

A Product Lineup photo by Outshinery costs 2 Shine Credits. Shine Credits are basically our currency at Outshinery – they represent the value of our services. Each Shine Credit can be redeemed for certain services on our platform.

For further details on Shine Credits and their usage, please refer to our pricing page.

How long does it take for Outshinery to create a Product Lineup photo?

The turnaround time for a Product Lineup photo from Outshinery typically ranges from 3 to 5 business days, once your request has been placed. However, if your lineup features products for which we haven't created 3D renderings before, it may take a bit longer. This is because we first need to produce individual bottle shots for these new products. Rest assured, our team works diligently to deliver your Product Lineup as swiftly as possible without compromising on the quality and accuracy of the renderings.

Can I get Product Lineup photos in different settings or backgrounds?

Yes, absolutely! With Outshinery, you have plenty of options to choose from for your Product Lineup photos. You can select from a broad range of settings or backgrounds available in the Outshinery Market inside our app, Studio. We strive to offer a diverse array of choices to cater to your specific needs and aesthetic preferences.

To keep things fresh and exciting, we add new Product Lineup options to our market on a monthly basis. We highly value your input and encourage suggestions for future offerings. This way, we can continually evolve and provide an ever-growing selection of high-quality, digital photography options that help your product shine.

Cannabis & Other industries
What industries can benefit from Outshinery's services?

While Outshinery's services have been a game-changer predominantly for the beverage industry, the application and benefits aren't limited to it. Any industry that requires high-quality, realistic digital renderings of its products can benefit. This includes but is not limited to industries such as cosmetics, electronics, home furnishings, fashion, and even automotive.

cleaning supply jug product shot  and cleaning spray product shot
branded hat for a Bricoleur vineyards, image by Outshinery
3 droppers of premium pine pollen
premium coffee bag with cardboard sleeve, 3D image by Outshinery
Is Outshinery suitable for the cosmetics industry?

Absolutely! Outshinery's digital renderings and Interactive Spinners can help cosmetic brands showcase their products in a striking and engaging manner. Customers can see every detail of the product packaging, interact with it, and get a feel of the product as if they were examining it in-store.

Does Outshinery work with cannabis and CBD brands?

Yes, Outshinery works with cannabis brands. Our commitment to creating high-quality, hyper-realistic digital renderings makes us an ideal fit for this industry. As cannabis products are highly regulated, our digital alternatives to traditional product photography can simplify the marketing process while still complying with regulations.

How can I make my cannabis product images stand out from the competition?

To make your cannabis product images stand out from the competition, Outshinery offers a variety of solutions that go beyond stunning Product Shots.

With our Beauty Shots, you can showcase your products in a compelling and visually appealing way, highlighting the unique features and qualities of your product.

Furthermore, our Group Shots can be used to display an array of products together, enabling your customers to compare and contrast while also demonstrating the variety and breadth of your product range.

Additionally, we provide POS retail display solutions that replicate the in-store buying experience, making it easier to communicate your brand effectively, even within the highly regulated and challenging cannabis industry.

With Outshinery, you can effortlessly create eye-catching, compliant imagery that sets your brand apart.

How can Outshinery's services benefit highly regulated industries like cannabis or alcohol?

Outshinery's digital renderings and Interactive Spinners offer significant advantages to companies operating in highly regulated industries such as cannabis, wine, beer, and spirits. Our services eliminate the need for physical samples and logistical challenges often encountered in these industries, simplifying the process of creating marketing materials. Furthermore, our precise attention to detail ensures that all required regulatory information is accurately rendered and clearly visible on the product.

The Essentials

Everything you want to know about Product Shots, Lifestyle Images and Product Videos by Outshinery!

Your wishes come true

Everything you want to know about Ready-to-Use Photos, In-Store Displays, Gift Box Shots, Branded Glassware Images, Label and Logo Rendering, and Interactive Spinners.

General FAQs

Unveil a wealth of information about Outshinery. Explore a wide range of topics, including general inquiries, billing questions, and much more!
sauvignon blanc bottle from Napa on a steep angle that showcases the label and premium features
Laurie MillotteYana

Let's talk about what Outshinery can do for you and your brand!

Book a 20-min call to explore how Outshinery's innovative approach can effectively address all your product imagery needs, once and for all.

Schedule a call
We use cookies on the Outshinery website to make the experience delightful for you and purposeful for us.