Congratulations on entering the 2025 PACK Design Awards!

• Complete online entry form by May 14, 2025
• Follow link in receipt to your Outshinery form to have your professional images created
  • Please select the correct category for which you entered
  • Provide package information, like mold #, material info, material color, liquid color (if visible), closure type.
  • Upload artwork files (ideally layered designer files or printer proofs). Photos or low-res files of the labels are not sufficient. The better the files quality, the higher the quality of the output for the judges to see.
  • Upload files for any other custom elements (like necker, closure artwork, etc.)
  • Provide reference image(s) if have them. Existing photos are NOT used for entry. Outshinery will create images for each package, so all are consistent for judges to review.
  • Upload artwork files (ideally layered designer files or printer proofs). Photos or low-res files of the labels are not sufficient. The better the files quality, the higher the quality of the output for the judges to see.
• It is your responsibility to provide all information and files to Outshinery by April 15th to ensure your entry is complete.

• Outshinery receives your form and will reach out to confirm receipt, or they may request additional information at this time.
• Outshinery creates the image(s).
• Outshinery sends you a link to review the image and approve or let them know what to change.
  • Outshinery does the front label image and approval process first, then the back label image approval process will follow.
• Once your image is approved it is sent to our team and prepared for the website.
  • If Outshinery does not hear back with any feedback by June 1, any remaining images will be submitted to the judges “as is”.
• Once posted to the website, you will receive an email allowing you and a winery representative ONE WEEK (June 9-13, 2025) to ensure all information is correct. If we do not hear from you or the winery representative you reach out to, we will assume everything is accurate.
• Professional judging will then take place (June 16 – 27, 2025).
• People’s Choice voting then runs from July 9, 2025 – August 6, 2025.
• Tune in to the Awards Ceremony on August 13, 2025, to find out if you won!

• Wine Name
• Vintage
• Bottle/container shape/ mold
• Glass (or other material) color
• Closure details: type, color (provide file if custom), finish (matte/gloss/semi), length (standard if no other info)
• Liquid color (on its own, it will be adjusted depending on the glass color)
• Paper Stock or if Silk-screen/etched
• Label position (measured from the container's base)
• Any additional info regarding label finishes
• Label file - ideally layered pdf or .ai type file, proofs from the printer likely to work as well. Think designer files vs a screenshot of the label, so we can really work with each texture individually and make each detail perfect and the bottle shot really stunning. (What doesn't work: a low-quality JPG or PNG, your TTB submission file, a scan of the actual label, etc.)
• Back Label file - same as above
• For boxes and other shapes, diecut or specs sheet
• Reference picture (if have, but not 100% required)
• Any extra notes

You are eligible to submit a package design if you are a winery, wine industry packaging supplier, or graphic designer. The package is eligible if it is sold within the U.S. and is currently available, will be available, or was available to the general public between April 1, 2024, and April 1, 2025.
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The package is eligible if it is sold within the U.S. and is currently available, will be available, or was available to the general public between April 1, 2024, and April 1, 2025. 

Submissions from previous years may be resubmitted if: 1. The entry is still eligible and 2. If it was not a medal winner in the category in which it is being entered.

Yes, as long as your wine is sold within the U.S. it is valid for entry.

In order to ensure fair judging, all static images are produced by WBM partners, Outshinery. Outshinery has extensive experience recreating any visual effects in still images, capturing everything from embossing to etching and beyond. This ensures that all images have the same neutral setting, highlight the package itself, and judges are not influenced by framing.

If you have moving components, mixed reality, or other elements that require a video to properly showcase your design, we will evaluate them on a case-by-case basis. There is a maximum of one video per entry and it must be short, set with a neutral/flat background, and should be in a vertical format for the viewing page.

Contact erin@winebusiness.com about your design.

Yes, you may enter the same category multiple times with different packages with different designs.

A package can be entered into every category for which it is eligible.

Yes, one of the benefits of WBM's partnership with Outshinery is you get to use the professional images in your online promotions after the PACK Awards entries page opens for live voting.