Wine brands + the customer journey
“On the Spot” live event
June 23rd at 10 am PST (1 pm EST)
How to use your wine label to kick start a conversation with potential customers
Your wine label makes an introduction that leads to a (hopefully) long relationship. Before a person can smell or taste your product, the bottle represents a handshake with your brand. Hear from a team of wine industry experts on how the customer journey starts with the bottle, and how to capitalize on that touchpoint to build a lasting link to bigger purchases, wine club memberships, tasting rooms visits, and more.