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Trusted resources for the alcohol industry

Start 2021 with organized order. Your free Marketing Kit is here!
Build your new year marketing approach with this free kit for wineries including a Planning Calendar + Instagram Stories Sticker Pack A new year! Raise your hand if you’ve been waiting for 2021. Wineries, we see you out there, and the world is ready to see you too....
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Sell more wine online with tech tips that work, a free video
A video roundup of solutions that harness the momentum of online shopping and sell more wineOutshinery’s founder Laurie was invited to share insight that can help you sell more wine online. The “TechTips” conversation was offered by BottleVin and moderated by Ilona...
How to make your 2020 holiday email marketing shine, a free video
Here's how to get the most out of your email marketing campaigns during this valuable shopping stretch.In this live discussion for wineries, Laurie and Adrienne Stillman from WineDirect talk about why email is crucial right now, and how to make it relevant,...
How to use personalization to sell more wine, a free video
This holiday season, offer the right products at the right time to the right peopleA personal message is a meaningful message. This is something we know intuitively, but how many wine brands take this into consideration when communicating with their customers? ...
That’s Brilliant! Use seasonal marketing to sell more wine
How to communicate your products digitally + 2020 holiday shopping predictions and free bonuses!It’s not too early to start planning for the upcoming holiday season and to get your wine in front of more people. Need help getting a seasonal marketing plan in place?...
Guides & playbooks
Free in-depth guides. Made just for you!
More Resources
Free Summer Marketing Kit | Planning Calendar + Instagram Stories Sticker Pack
There’s enough to share during this bountiful season. Stay in touch with these charming and effective wine marketing tools.Farmers markets, picnics, a cooler on the boat, a basket from the garden… Summer social season is all about bounty and having enough food and...
How to modernize your wine club for 2020 and beyond
We woke up one day and the wine world was different. We’re not in 2019 anymore... so become the winery with the best benefits in a virtual, new world. It’s not always easy to accept it: but things have changed. Some of what we all loved about the wine industry has...
Rosé all June: Delight your customers with the charm of pink
Millions of people love to drink rosé and share the experience on social media. Take advantage of the excitement with fresh rosé images and a bonus marketing calendar. #Rosé, at current count, has over 4.5M posts on Instagram. Even the misspelled version with the...
The New Normal: A Town Hall About the Future of Wine
A recap of this collaborative, online event for everyone in the wine industry.Thank you to the hundreds of you that participated in the recent town hall. Your questions were integral to the synergy of the event. The conversation covered hospitality, online sales,...
Happy mother’s day from Outshinery
Moms love wine, and we love moms!Sunday, May 10th is Mother’s Day in the U.S. and there’s one thing you can count on: moms love wine. And…we all love moms! But we realize that this holiday is unique for every person and family out there. Not all moms are parents in...
Meeting Customers Where They Are: Intentional Marketing During COVID-19
Watch Outshinery’s first “On the Spot” real talk with Megan DeCicco on Facebook Life | free replayOne of the most quoted moments from Keltie’s conversation with Megan DeCicco, founder of Solutions on 2nd LLC, was this: “Having space in a customer’s inbox or on their...
Comparing online marketplaces and DtC tools in 2020
Sales channels every winery can consider (or reconsider) now and in the days to come. Not that any of us should be headline chasers, but it’s hard to ignore the news that more people are buying online now than ever before. If you aren’t selling as much wine online as...
How to market your wine before it’s bottled
Don't depend on your bottling date to build excitement and encourage sales for upcoming releases! 5 steps you can take today to be ready for the uncharted times ahead. There are many things we can’t control. While much is uncertain nowadays, there are some tasks that...
New Lifestyle Images: The “wine from home” series
You may be separated physically from your customers now, but that doesn’t mean they don’t want your wine. In fact, wine sales in some segments are up, particularly online*. It’s the perfect time to promote home delivery and wine club options from your winery.Demo...
So far in 2020, the top emoji used on Instagram is 😂. We’d be joyful if you’d follow us, and always be in the know.

Ready to:
Raise the order value in your DtC store
Boost signups for your wine club
Keep your audience engaged on social
Increase the ROI of your paid ads
Get more prominent media coverage?
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