Spotlight blog
Trusted resources for the alcohol industry
Wine marketing for real life
Wine is part of daily life for people who love it. In this video, learn how to marketing authentically and represent your product as something useful and meaningful for people who buy wine."Wine is a drink that shares a table with nourishing, enticing, comforting...
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Elevate Your Business Listing In Time for Tasting Room Season
By Megan DeCicco, Solutions On 2nd, LLC Teaser: Would you want someone handing out business cards for your business without your knowledge? What if they were full of errors and uglies? In a way, this is what happens when you neglect to elevate your business listings...
Behind the Scenes: Making a magazine and the London Wine Fair
Join the Outshinery team + special guests in a conversation about these digital resources and connections“There’s a whole other level of engaging people that isn’t just about the product.” ~ Ben Salisbury, Salisbury Creative Group Extraordinary by Outshinery is the...
Extraordinary by Outshinery
The new magazine for wineries that market above and beyond.Get your copy of Extraordinary by Outshinery. A publication for the wine industry, and the first of its kind from the team of creatives behind Outshinery. Setting new standards for elevated and accessible...
London Wine Fair Participation & New Publication Launch
Outshinery is proud to announce its participation in the Digital Edition of London Wine Fair 2021.Team members from Outshinery will be available at our virtual booth and will be featured in a panel presentation on 17 May 2021 at 16:00 GMT. Future Fantastic! 🚀, in...
Guides & playbooks
Free in-depth guides. Made just for you!
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How to plan a virtual wine event that works
A panel conversation revealing what people want in a digital experience. With Amber LeBeau and Hardy Wallace.Drinking wine while everything’s online (until it’s not). An exploration of virtual events. We are balanced between life in lockdown and the possibility of...
There is no shortcut to delivering a great experience to customers, but wine tech can make it easier
Marketing and communication tech can improve the workflow for wine brands, especially when the focus is on the customer. Great conversations are powerful creative fuel, especially when the topic gets everyone excited. In the new podcast, Wine Tech Insiders, that topic...
Easy to implement marketing tools for wineries | Part 2
Dozens of wine industry pros shared insight with Outshinery last year. The second in a 2-part series, here are more essential moves you can implement into your 2021 marketing plan.Did you catch Outshinery’s On the Spot series? If you missed all or some of it, that’s...
Scale your digital wine sales with these 5 tips
Guest author Ben Salisbury’s offers advice on how your winery can leverage marketing tech in 2021We welcome Ben Salisbury to the SPOTLIGHT blog. Ben is founder and president of Salisbury Creative Group, and he and his team specialize in helping small sales teams box...
Easy to implement marketing tools for wineries | Part 1
Dozens of wine industry pros shared insight with Outshinery last year. The first in a 2-part series, check out key items you can implement into your 2021 marketing plan. Did you catch Outshinery’s On the Spot series? If you missed all or some of it, that’s no problem....
The year in review: 2020 with Outshinery
How Outshinery helped over 900 wine brands weather the global stormI just got chills writing the title of this story because it brought me back to a day in March when the Outshinery team came together, as we always do, on a Zoom call. Borders were closing around the...
Start 2021 with organized order. Your free Marketing Kit is here!
Build your new year marketing approach with this free kit for wineries including a Planning Calendar + Instagram Stories Sticker Pack A new year! Raise your hand if you’ve been waiting for 2021. Wineries, we see you out there, and the world is ready to see you too....
How to use your Outshinery images.
Check out creative wine marketing examples and get ideas for your brand.“We have to take the experience on the road, and we need ideas.” — Silicon Valley Bank State of the Wine Industry Report 2020 If there’s one lesson we’ve learned in 2020, it’s that the wine...
Why is it so difficult to sell wine online?
Wine industry experts on how to successfully (and easily) approach wine sales in a virtual world. It is possible to sell wine to people that have never tasted your product. In fact, if 2020 taught us anything, the world is ready for more opportunities to buy wine...
So far in 2021, the top emoji used on Instagram is 😂. We’d be joyful if you’d follow us, and always be in the know.
Ready to:
Raise the order value in your DtC store
Boost signups for your wine club
Keep your audience engaged on social
Increase the ROI of your paid ads
Get more prominent media coverage?
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