Spotlight blog
Trusted resources for the alcohol industry
Timeless recipes for your wine
Your products never go out of style with these bespoke recipes + Lifestyle Images with your bottle in the pictureCustom-branded food photography & our most timeless recipes featuring YOUR wine. Food and wine. They go together. In fact, “food and drink” is the most...
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Why podcast listeners are valuable to wine brands
Plus 5 ways forward-looking wine brands can use audio to stay relevant to younger consumers. I often think about podcasting as a hidden revolution. Perhaps because 92% of us listen to podcasts alone, it’s not an activity that drives Fear of Missing Out (FOMO) that...
Bask in the Mediterranean Snacks Lifestyle Image collection
A new series that depicts apéro hour on the Cote d'Azur, nibbles at a Greek taverna, or a patio seat at the tapas bar.Tinned seafood, juicy produce, charcuterie, cheeses, and more come to life in an atmosphere of sun-drenched and colorful settings. Our creative team...
Wineries, here’s your free Outshinery marketing calendar for April, May, June 2022
Plan your wine launches, tasting events, social media posts, wine club communication, and more with this free marketing calendar for wineries.It’s one of our most requested resources and it’s out now! The fresh edition of our calendar for wineries includes reminders...
Laurie interviewed on Italian Wine Podcast
Advice for wine brands entering the US market from Outshinery’s founderCheck out Episode 796 of Italian Wine Podcast as host Steve Raye interviews Outshinery’s founder Laurie Millotte in this installment of the Get US Market Ready With Italian Wine People series....
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The Top 10 Lifestyle Images of 2021
These are the most-requested Lifestyle Images and recipes that wineries used to promote their brand in 2021.There are hundreds and hundreds of Lifestyle Images and recipes in the Outshinery Market for wineries to utilize. With a searchable selection that includes both...
Stop missing out on press features and profiles
How to build a compelling media page for your wineryImagine this: a wine journalist is about to publish a review of one of your winery’s recent releases. They are going to recommend the bottle for holiday dinners, so a deadline is coming up. They need a bottle shot...
Get a 3-tier wine sales game plan
Ben Salisbury shows Outshinery clients how in this resource-packed workshop. Ben Salisbury, of Salisbury Creative Group, has been in the wine industry since 1986. He says that he’s seen many changes to the biz over the past six or seven years, particularly when it...
Modern New Year’s Eve Lifestyle Images for your winery
Get a look like a magazine spread, with bubbly, parties, game nights, and friendsThere's no party like a wine party, and this new collection of Lifestyle Images brings the celebration to the world. Get sparkly looks evoking New Year's Eve, shiny people, game nights,...
The impacts of COVID-19 and how technology is shaping a strong recovery
Outshinery founder Laurie Millotte is featured in this inaugural wine industry report prepared by Patricia Kemp at Troly.Hopefully by now you’ve heard from the Wine Tech Insiders group. This collaboration includes several founders of wine technology companies — our...
How to think like a customer and sell more wine
A special On the Spot event with the Wine Tech Insiders.What do customers want? “A confident and enticing shopping experience.” ~ Laurie “Experiences, relationships, Information, Something Deeper.” ~ David “Great wine.” ~ Nick “Personalization, Experience, Story and...
A Marketing Calendar for the most wonderful (and busy) time of the year
OND (Oct, Nov, Dec) is packed with marketing opportunities for wineries. Get organized with a free, downloadable marketing calendar.Are you planning for the 2021 autumn and winter holiday season? This is such an important time to highlight your products so that your...
How wineries can go beyond their website to sell more wine
Effectively use multiple channels for effective customer touchpoints.Guests Holly Schick of WineDirect, Drew Hendricks of Barrels Ahead & Legends Behind the Craft, and Ben Salisbury of Salisbury Creative came together to go On the Spot to discuss new outlets for...
Product Videos Work!
Here’s why video marketing is important for the wine industryProduct Videos speak to today’s consumer.They are what’s next in wine marketing. 92% of marketers who use video say that it’s an important part of their marketing strategy. Take your bottle and turn it into...
So far in 2022, the top emoji used on Instagram is 😂. We’d be joyful if you’d follow us, and always be in the know.
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Raise the order value in your DtC store
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