Spotlight blog
Trusted resources for the alcohol industry
A Marketing Calendar for the most wonderful (and busy) time of the year
OND (Oct, Nov, Dec) is packed with marketing opportunities for wineries. Get organized with a free, downloadable marketing calendar.Are you planning for the 2021 autumn and winter holiday season? This is such an important time to highlight your products so that your...
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The evolution of wine marketing
A podcast conversation on selling wine in today’s market“20 years ago wine marketing was much more distant. It didn’t feel like it was on the shoulders of the producers, there were more in-betweeners.” ~ Laurie Millotte, founder of Outshinery A couple of times each...
Why your wine brand takes your customer on a crucial journey
A panel of wine industry creatives on how you can make it a joy ride and earn their loyaltyThe June 2021 On the Spot event, Wine Brands + the Customer Journey, was absolutely rocking with top insight from our panel: Amanda Horn: Brand marketer | "Customers can be...
Wine marketing for real life
Wine is part of daily life for people who love it. In this video, learn how to marketing authentically and represent your product as something useful and meaningful for people who buy wine."Wine is a drink that shares a table with nourishing, enticing, comforting...
Outshinery Announces Exclusive Partnership with Wine Business Monthly PACK Design Awards
For Immediate Release Contact: [email protected] Outshinery is the exclusive Bottle Shot partner for the 2021 Wine Business Monthly Packaging Awards, enabling the competition organizers to eliminate the need for physical samples. Outshinery’s 100% online approach...
Guides & playbooks
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London Wine Fair Participation & New Publication Launch
Outshinery is proud to announce its participation in the Digital Edition of London Wine Fair 2021.Team members from Outshinery will be available at our virtual booth and will be featured in a panel presentation on 17 May 2021 at 16:00 GMT. Future Fantastic! 🚀, in...
Learn to “speak data” at your winery
Meet the team helping the wine industry build literacy in this essential topic.There are countless ways to use data to better communicate and sell more wine. But if you and your team don’t know the language of data, you can’t very well speak it and this will cause...
Tips for designing your beverage brand
Hear from Outshinery’s founder Laurie on the Legends Behind the Craft podcast.Outshinery founder Laurie Millotte was recently featured on the Legends Behind the Craft podcast, hosted by Drew Hendricks. This episode explores the keys to designing your beverage brand. ...
How to delight your customers with boutique-style service
Activate your client experience with these tips and tech suggestions from the Outshinery team with this video replay“Let’s see if we can sort this out.” Yana, Outshinery Sunshine Captain on how to keep a stressed customer happy. We were able to go “Behind the Shine”...
Wineries, get your free marketing calendar from Outshinery for April, May, June 2021
It’s time to plan for spring and early summer and to communicate your wines as ideal for warmer weather!It’s one of our most requested resources and it’s out now! The fresh edition of our calendar for wineries includes reminders of upcoming marketing opportunities to...
Recipe + Food Pairing, a new marketing asset collection for wineries
Innovative ways to show off your wine as the perfect food pair. Choose from tempting dishes with recipes to match.Food and wine. They go together. In fact, “food and drink” is the most popular category on Pinterest among men and women. In other words: everyone wants...
How to plan a virtual wine event that works
A panel conversation revealing what people want in a digital experience. With Amber LeBeau and Hardy Wallace.Drinking wine while everything’s online (until it’s not). An exploration of virtual events. We are balanced between life in lockdown and the possibility of...
There is no shortcut to delivering a great experience to customers, but wine tech can make it easier
Marketing and communication tech can improve the workflow for wine brands, especially when the focus is on the customer. Great conversations are powerful creative fuel, especially when the topic gets everyone excited. In the new podcast, Wine Tech Insiders, that topic...
Easy to implement marketing tools for wineries | Part 2
Dozens of wine industry pros shared insight with Outshinery last year. The second in a 2-part series, here are more essential moves you can implement into your 2021 marketing plan.Did you catch Outshinery’s On the Spot series? If you missed all or some of it, that’s...
So far in 2021, the top emoji used on Instagram is 😂. We’d be joyful if you’d follow us, and always be in the know.
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