The evolution of wine marketing

The evolution of wine marketing

A podcast conversation on selling wine in today’s market“20 years ago wine marketing was much more distant. It didn’t feel like it was on the shoulders of the producers, there were more in-betweeners.” ~ Laurie Millotte, founder of Outshinery A couple of times each...

Wine marketing for real life

Wine marketing for real life

Wine is part of daily life for people who love it. In this video, learn how to marketing authentically and represent your product as something useful and meaningful for people who buy wine."Wine is a drink that shares a table with nourishing, enticing, comforting...

Guides & playbooks

Free in-depth guides. Made just for you!

Vol. 4
A guide on how to use in-context imagery in your communications

Vol. 3
A guide to maximizing the impact of your
product imagery

Vol. 2
Data, ideas & action steps
for a busy team

Vol. 1
A guide to making the most of online sales for craft breweries in North-America

More Resources

London Wine Fair Participation & New Publication Launch

London Wine Fair Participation & New Publication Launch

Outshinery is proud to announce its participation in the Digital Edition of London Wine Fair 2021.Team members from Outshinery will be available at our virtual booth and will be featured in a panel presentation on 17 May 2021 at 16:00 GMT. Future Fantastic! 🚀, in...

Learn to “speak data” at your winery

Learn to “speak data” at your winery

Meet the team helping the wine industry build literacy in this essential topic.There are countless ways to use data to better communicate and sell more wine. But if you and your team don’t know the language of data, you can’t very well speak it and this will cause...

Tips for designing your beverage brand

Tips for designing your beverage brand

Hear from Outshinery’s founder Laurie on the Legends Behind the Craft podcast.Outshinery founder Laurie Millotte was recently featured on the Legends Behind the Craft podcast, hosted by Drew Hendricks. This episode explores the keys to designing your beverage brand. ...

How to delight your customers with boutique-style service

How to delight your customers with boutique-style service

Activate your client experience with these tips and tech suggestions from the Outshinery team with this video replay“Let’s see if we can sort this out.” Yana, Outshinery Sunshine Captain on how to keep a stressed customer happy. We were able to go “Behind the Shine”...

How to plan a virtual wine event that works

How to plan a virtual wine event that works

A panel conversation revealing what people want in a digital experience. With Amber LeBeau and Hardy Wallace.Drinking wine while everything’s online (until it’s not). An exploration of virtual events. We are balanced between life in lockdown and the possibility of...

So far in 2021, the top emoji used on Instagram is 😂.  We’d be joyful if you’d follow us, and always be in the know.

Ready to:

Raise the order value in your DtC store

Boost signups for your wine club

Keep your audience engaged on social

Increase the ROI of your paid ads

Get more prominent media coverage?

Do you use Outshinery today? Sign in here.

become-a-customer Created with Sketch.
read-real-stories Created with Sketch.
redeem-my-shine-credits Created with Sketch.
try-it-for-free Created with Sketch.
guide Created with Sketch.
spotlight-blog Created with Sketch.
help Created with Sketch.