Spotlight blog
Trusted resources for the alcohol industry
How to use personalization to sell more wine, a free video
This holiday season, offer the right products at the right time to the right peopleA personal message is a meaningful message. This is something we know intuitively, but how many wine brands take this into consideration when communicating with their customers? ...
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15 things your winery needs to do to be ready for the holiday shopping season
Actionable tips for ecommerce success. Competition for consumer attention is steep. There are a lot of products out there, and consumers are flooded with options. But there are ways for wineries to rise to the top of the attention span, especially during the OND...
Instagram Stories Stickers, an easy way to promote your wine brand
A guide for wineries + free sticker downloads Wineries and wine brands around the world are enjoying the creative sparkle of Instagram Stories and their feature Stickers. These are easy-to-use animated graphics that add energy and personality to images and videos you...
The State of NOW in the wine industry: How to connect with people through wine marketing
Our top 5 takes from a live and lively conversation in Summer 2020 with Amber LeBeau, Justin Noland, and Shem Swerkes. Last week the Outshinery team hosted a bold, live talk on Zoom: Identifying silver linings and the powerful shifts they facilitate. It may be...
Free Summer Marketing Kit | Planning Calendar + Instagram Stories Sticker Pack
There’s enough to share during this bountiful season. Stay in touch with these charming and effective wine marketing tools.Farmers markets, picnics, a cooler on the boat, a basket from the garden… Summer social season is all about bounty and having enough food and...
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More Resources
Comparing online marketplaces and DtC tools in 2020
Sales channels every winery can consider (or reconsider) now and in the days to come. Not that any of us should be headline chasers, but it’s hard to ignore the news that more people are buying online now than ever before. If you aren’t selling as much wine online as...
How to market your wine before it’s bottled
Don't depend on your bottling date to build excitement and encourage sales for upcoming releases! 5 steps you can take today to be ready for the uncharted times ahead. There are many things we can’t control. While much is uncertain nowadays, there are some tasks that...
New Lifestyle Images: The “wine from home” series
You may be separated physically from your customers now, but that doesn’t mean they don’t want your wine. In fact, wine sales in some segments are up, particularly online*. It’s the perfect time to promote home delivery and wine club options from your winery.Demo...
From our home to yours: A recipe collection from the Outshinery team
“Linguine with clam sauce”. Picture your bottle instead!“Sharing food with another human being is an intimate act that should not be indulged in lightly.” — M.F.K. FISHER Last week we opened our virtual doors and invited you into our team workspaces, each a remote...
Download your free WFH uplifting sticker pack for Instagram Stories
Have you reached out to your customers, neighbors, and friends today? Most of us are on screens much more than we typically would be, and our remote connections are indispensable ties that bind. Use them in place of the hug or handshake you'd normally give. The world...
Work from home help from the Outshinery team
8 people, 5 countries, one solid system. How the Outshinery team works remotely and what you can do to improve your WFH plan. WFH. If you hadn’t heard this one before, it’s definitely popping up everywhere now. It means Work From Home (many joke that it means Wine...
How to connect with your customers today
Some help for winery communication during coronavirus As winery tasting rooms close temporarily and customers keep distance, get advice to communicate with your audience and make authentic connections that go beyond coronavirus (COVID-19) messaging. Now is the moment...
Press release: Outshinery is faster, better, and smarter in 2020.
Get your shareable copy here. [Vancouver, British Columbia, Canada | March, 2020] Outshinery, the premier creator of high standard images for the wine industry, has released numbers illustrating disruptive growth since its inception in 2016. Outshinery provides...
Lessons from the road: Resonate with today’s wine consumer
Tips for marketing your winery in 2020 If one theme sums up the 2020 Direct to Consumer Wine Symposium held last month, a hint is found in the event’s title. It’s all about the consumer. Or, at least it should be, according to insights gathered by Outshinery founder,...
So far in 2020, the top emoji used on Instagram is 😂. We’d be joyful if you’d follow us, and always be in the know.
Ready to:
Raise the order value in your DtC store
Boost signups for your wine club
Keep your audience engaged on social
Increase the ROI of your paid ads
Get more prominent media coverage?
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