outshinery

Written by

Laurie Millotte

Published

December 15, 2019

Introducing “Perfect Together” wine-and-food pairing recipe kitsBespoke recipes + Lifestyle Images with your bottle in the picture.

 

A collaboration between Outshinery & Highway 29 Creative

 

Did you know that “Food & Drink” is the most popular category for both women and men on Pinterest?*

Pairing wine with food can seem like a daunting task to some of your customers… yet there’s no denying that food plays a central role in the love of wine. In a busy world, it’s easy to forget the time-honored practice of planning a meal to make for friends and family.

“I remember when printing recipe cards and newsletters to include in wine club shipments used to be all the rage, but this has fallen out of style,” says Simon-Solis Cohen, founder of Highway 29 Creative. “As many businesses cut back on printing due to cost and eco-friendly business practices, they have forgotten to translate this concept into the digital world.”

WHAT IF you could… Inspire your audience to bring your product out of the tasting room and into their home kitchen? Get online shoppers to click “purchase” after browsing a perfect-pairing dish? Suggest how ideal your wine is for food enthusiasts?

Introducing “Perfect Together” wine-and-food pairing marketing kits, which include all the elements that you need to make an impression and take advantage of the foodie buzz:

 

  • Lifestyle Image featuring your bottle
  • Recipe of your choice
  • Digital card with your bottle + recipe
  • Bottle shot of your wine
  • Assets to help you communicate digitally or print the card

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“From my first wine release, I began including wine pairings along with my own recipes as well as those of chefs whose restaurants were featuring Inman wines.

Those recipes went out in newsletters, but they also had a permanent home on our website. Consistently over the years, those recipe pages get some of the highest traffic as they appear not just when people are searching on Inman wines or on a wine pairing, but even when they are just searching for a recipe with one of the main ingredients.

Getting quality images to have alongside recipes has always been a challenge for a small winery like mine without the budget for professional food photo shoots.”

— Kathleen Inman, Kathleen Inman Family Wines

Meet Emily Winters: food stylist, photographer, all wrapped in one!  
“This collection is packed with cozy photos that evoke feelings of staying in, sipping wine, and trying out a new recipe in the colder winter months. I took these photos with the home chef in mind, as a way for them to show off their two favorite things: wine + food!”

Meet Simon Solis-Cohen: chef and Highway 29 Creative founder
Simon is not only the founder of Highway 29 Creative, which is Outshinery’s collaborating partner on the “Perfect Together” kits collection. He’s also a graduate of the Culinary Institute of America and spent time in some of the top kitchens in the United States including The French Laundry, Per Se, and Daniel. Simon developed these no-stress recipes with an intuitive sense of how the flavors of wine and food can partner to elevate a meal.

Inspire your audience to create delicious dishes at home to pair with a wine of yours!

These “Perfect Together” kits have everything you need to make it a reality. Food photos stack the influence across channels, both offline and online. These perform extremely well as blog posts, to increase SEO, social media engagement AND as printed cards for wine club shipments, tasting room materials and more. 

Select your “Perfect Together” wine-and-food pairing marketing kits now. It’s a totally digital process, and you could have your images in your inbox in around 72 hours. 

Outshinery’s mission

These “recipe marketing kits” represent a new embarkation for Outshinery & our clients. Collaborating with talented people from around the world, we aim to expand what wine communication can be and bring a level of creativity never before seen in the industry. 

Embracing our Eureka moment after leaving the movies: “if CGI can make dinosaurs look that realistic, surely we can do the same (or better!) with wine bottles!”Outshinery is just getting started… and we’re thrilled to have you along for the ride! 

More recipe options and photo collections to come! Even if you’re all set for the winter, don’t hesitate to sign up for our newsletter below for exciting 2020 releases for all seasons.

Don’t miss the latest drinks industry news and insights.

Sign up for the latest Outshinery news.

New Recipe + Food Pairing

Collection for wineries

Show off your wine as the perfect food pair. Tempting dishes with recipes to match.

 

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