Written by

Laurie Millotte


December 26, 2019

Be on track for January, February, and March milestones with this free downloadable calendar + expert tips.

Build your 2020 marketing plan around key reminders and social media days, the smart way.

Now’s the time to prepare your best-foot-forward calendar and gather the resources you’ll need to make all of your communication delightful.

55% of marketers say blog content creation is their top inbound marketing priority.* Perhaps your brand has a blog, or maybe your focus is on sharing blog-like content for social media, newsletters, and email campaigns.

Regardless of how and where you publish marketing messages, you simply must have to have a plan for when to publish them. It’s a new year and now’s the time to prepare your best-foot-forward calendar and gather the resources you’ll need to make all of your communication delightful.

Build your plan around visual content and maximize the message. Studies show that people have the ability to recall 65% of the visual content that they see almost three days later.** 

Megan DeCicco, Solutions On 2nd

To glean top shelf advice on starting a digital marketing plan, we reached out to Megan Megan DeCicco, founder of Solutions On 2nd, LLC, a project management team out of Santa Barbara, California. DeCicco says that having a document to keep goals in sight is a key element for success.

“There is one primary workbook we utilize for each client throughout the year: the annual digital marketing workbook,” says DeCicco. She calls it a “masterpiece” of information that helps her clients prepare for the upcoming year with material that can be transferred to digital media at the ideal moment. 

DiCicco says that the plan should include an approach for social media and blogging, and be centered on major and minor holidays that are meaningful to your brand and support monthly themes. (Hello! All those wine days!)


To make this easy and fun for you, we’ve used Megan’s guidance to craft a downloadable, printable calendar (our own little “masterpiece”) for your wine brand.

Complete with all the handy hashtags, visual inspiration, and seasonal reminders you need.

Here’s what we’re thinking.

Hints and highlights for the months to come:

Download 7-page PDF here.

Want to learn more about delightful communication? 

Laurie, Outshinery’s founder, is taking off in January 202 with the Commerce7 roadshow and she’ll also be at the DTC Symposium. Meet her there to sit in on one of her panels (packed with perspective on delight + communication) and be sure to say hello.

DTC Symposium: January 22-23, 2020 at the Hilton Concord Hotel in Concord, California.

The coziest meals yet!

This new selection of pairing recipes tempts with decadent dishes for winter holidays. Crafted to pair with your wine, depicted gorgeously by professional food stylists and photographers.

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