The spark behind Outshinery

A photo speaks a thousand words but should it cost a thousand dollars?

Founder and Creative Director, Laurie Millotte, saw a hole in the market. An award-winning designer with over 10 years of experience in the Alcohol Industry, she set herself to drastically improve product photography. 

 
What if I could get my bottle photography without waiting, shipping or even hiring a photographer?
What if I could sell more from the comfort of my office AND contribute to the clean water shortage in other parts of the world?
What if I could prep all my sales and marketing material before my product is even bottled?
 

You can. We’re challenging everything you know about product photography and create exceptional professional product images 100% online. You’ll sell more and have fun doing it too!

 
 

We commit to giving 5% of profits from each sale to benefit WaterAid Canada a non-profit organization helping poor communities establish sustainable water supplies. Because it takes a lot of water to make your favourite beer and wine, we’ve got to treat this resource carefully.

Laurie Millotte, Founder & Game Changer

With over 10 years of professional experience as a Creative Director and Designer in the wine & food industry, Laurie brings to life unique creative solutions with like-minded clients from every corner of the world. 

She has received numerous awards and acknowledgements and even had the honour to have her work exhibited at the San Francisco Museum of Modern Art for the exhibition How Wine Became Modern: Design + Wine 1976 to Now.

She takes great pride in nurturing ongoing professional relationships with her clients, always helping them achieve exciting goals while having more fun along the way!

Have a look at her professional creative portfolio, LaurieMillotte.com, to see what she is all about.

"Laurie is a highly creative art director that is not only great at what she does but a delight to work with. She combines out-of-the-box thinking with a strong work ethic. She has been a true asset to our company."
— Shelley W, client
"Laurie is a problem solver. Once the project gets in the works and those unexpected "bumps in the road" come up, she smooths them out and keeps things moving in the right direction."
— Michael H, illustrator
"As the owner of Nagging Doubt Wines, we have worked with Laurie for several years in the design and implementation of our brand strategy. She has become a true business partner and we would recommend her work without hesitation!"
— Rob W, client

Phung Lieu
Chief Digital Polisher

Modelling, texturing, lighting, rendering, animation: there is nothing Phung can't create with his computer!!! Graduating with the highest distinction from a Multimedia System diploma, he has since delivered outstanding work for Coca-Cola, Nestlé and other companies worldwide. 

He applies his artistry and attention to detail to all Outshinery projects, giving your bottles the special "polish" they deserve. Phung also manages and mentors the 3D artist team, ensuring our high standards are always met.

Take a look behind-the-scenes and see the magic for yourself! 

"Skilled, great work ethic, easy to work with, could quickly visualize what was presented to him, technically proficient in all software I saw him use to finalize a task or project."
— Jason F, Former manager

Lucy-kate Armstrong
Content Manager

Lucy lights up a room with enthusiasm and depending on the topic, bonus if it’s about dogs or Jurassic Park, laughter.

Lucy makes sure that our content is fresh and shared across our platforms. She also reaches out to companies she thinks are doing a ‘stella’ job in the Wine and Beer industry. Her six years of experience in Australian small business mean she’s a jack of all trades and a hound for efficiency.

Above all she takes pride in working for a company she believes in and wants to see grow. Lucy delivers skills in social media, copywriting, marketing and a few odd Australian phrases to the Outshinery team.

“Lucy demonstrated going above and beyond before she even walked through the door. She demonstrates the qualities of a strong team member and will be dedicated and enthusiastic in whatever she does and wherever she goes.”
— Amber C, Former Creative Director

Tra To
Sunshine Officer

Communicator by trade and smile sprinkler at heart, Tra makes sure that everyone at Outshinery is happy, both team and clients.

After being immersed in the startup world of NYC and the design community in Saigon, Tra landed at Outshinery to share what she learned from managing small and large online communities across the globe. Brands that were under her care include Starbucks, Microsoft and Oreo.

By night, Tra can be found drawing pretty letters, designing wedding invites and learning how to code. 

"Anyone that works with her will benefit from her broad knowledge, humor, wit, managing skills, and artistic talent. Very easy to get along with, she has that charm of connecting with people from varied positions and races and making their day."
— Vy D, Former manager
Outshinery-team_Keltie.png

Keltie Maguire
Minister of Business Expansion

With an upbeat and infectious enthusiasm for all things beer and wine, Keltie beats the Outshinery drum, helping businesses of all shapes and sizes experience the magic firsthand!  

Keltie brings 12 years of business-to-business sales and marketing experience. She even earned “The Beer Queen” title for her love for and aptitude in working with craft breweries in her radio advertising days.  

This nature-loving girl has a strong penchant for all things shiny; you can also find Keltie (wo)manning the helm of her feminine and modern gemstone jewellery business, Keltie Leanne Designs.

“I've worked with Keltie on past projects; she's always been helpful, understanding and her passion for the industry has brought insights that have helped us grow our business.”
— Brendan B., Darby's & Lightheart Brewing

 

Your own creative team, whenever you need it.

More than just photography, our team consists of copywriters, designers, animators and even a music composer. We love the thrill of a productive brainstorming session and the act of making ideas into reality. 

From sale/marketing materials to a TV ad, we're here to help you create anything!

Let us know your idea: info@outshinery.com

We look forward to hearing from you!

 
 
 

FREQUENTLY ASKED QUESTIONS

Will my 3D rendered bottle look as good as a traditional photo?

YES. Better even. Say goodbye to scratches and fingerprints, odd reflections, glass bottle seam, back label showing through, uneven labelling and so on. Outshinery's bottle shots truly are "picture perfect". 

 

I'm only bottling all my whites at the moment. Can I still go ahead and get my bottle shots for the reds that will be available later this year?

Absolutely. This is the magic of Outshineryusing 3D digital technique we can give you images before your wine is even bottled! Learn more about how it works.

 

How long does it take?

The process is way faster than traditional product photography. Curious? Learn how. We usually deliver the low-resolution bottle shot for you to proof within 3 business days. Once we receive your green light, it's just 2 more business days before we send you all the images in different formats and resolutions.

 

Can you match my older bottle images?

Yes, we can recreate the previous studio's settings to allow for brand consistency. Keep in mind though, that the standard Outshinery lighting is always recommended, as it guarantees the best results.

Will customers notice that the bottle is a "fake"?

Not at all! We pride ourselves on delivering stunning photorealistic results. People will see a beautiful bottle shot, not a 3D generated image. Have you seen the beautiful pictures of expensive watches in glossy magazines? Those are 3D rendered too you know... Outshinery brings you the cutting edge digital technology the luxury industry has been using for years.

 

I want to get bottle images for my whole portfolio. Do you offer discounts?

Yes we do! If you order 6 products or more, you can enjoy a preferential rate.

 

Can use the images for large prints?

Yes. We create a high-definition bottle shot in TIFF format for this exact purpose. Print your bottle shot up to A4/letter size and the picture will remain sharp and striking. Need it even biggersay, billboard size? Totally doable. Contact us with your specifications.

 

Do I own the copyright in the photos?

Of course! You get unlimited usage right to your images forever. We simply reserve the rights to showcase the final results in our own portfolio as promotional material. (For you as well as us!)

Still have other questions? Ask us at info@outshinery.com!

Questions, ideas or feedback?

Don't hesitate to contact us and we'll get back to you promptly!

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Behind the scenes