How to navigate the world of 3-tier wine sales.

A free workshop for wineries,
featuring Ben Salisbury of Salisbury Creative.

Hosted by Outshinery.

Selling your wines to restaurants and wine shops can be exhilarating – especially in your home state. There’s nothing like seeing your brand on a wine menu or a retail shelf! But for many small brands, wading into the realm of “3-tier” distribution can be intimidating.

But it doesn’t have to be — all you need is a knowledgeable and trusted guide. Ben Salisbury spent 30 years operating successfully in the 3-tier world in both the supplier/producer tier as well as the distributor tier, and he’s joining us in a workshop for Outshinery clients and friends.

November 17, 2021
10am PST | 1pm EST

  • In this live webinar, Ben will walk attendees through the three options available to all wine brands: “traditional” 3-tier, “digital” 3-tier, and “winery direct.”

  • Ben will separate the myths from the facts and provide a modern, up-to-date game plan even the smallest winery can begin to execute immediately. 

  • Participants will walk away with the knowledge and resources they need to confidently move beyond the tasting room, wine club, and e-commerce channels. NEW sales opportunities await!
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