Written by

Jill Barth


June 16, 2021

How tech and innovation power the future of the wine industry

“Did you know that people decide what they like super, super fast?”
~ Laurie Millotte, founder of Outshinery

Seriously! It only takes 50 milliseconds for a person to establish a first impression based on what they see. This behavior is instant, and can’t be ignored when selling wine online because people must rely on what they visualize and read to make an educated decision on a product they will actually purchase to taste.

In this session, Laurie joins Jonathan Harclerode, CEO of Bottlebooks and Blake Hershey, Co-Founder and CEO of Sippd to talk about how tech can help consumers navigate their options in wine appreciation and purchasing. 

This key discussion is essential for proactive wineries and wine businesses who are ready to take advantage of new advancements and innovations.

Elegant Night Out Collection

Scenes depicting a night out with an elegant and refined mood, dining and drinking with friends or on a date.

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