Written by

Jill Barth


March 10, 2021

It’s time to plan for spring and early summer and to communicate your wines as ideal for warmer weather!

It’s one of our most requested resources and it’s out now! The fresh edition of our calendar for wineries includes reminders of upcoming marketing opportunities to help you position your products as must-haves for seasonal celebrations.

Marketing tip from Outshinery

Curious about which wine days get the most bang-for-your-buck in terms of promotion? If you sell in the U.S. market, pay attention to the variety. Since most consumers in North America are accustomed to buying wine based on grape, wine days can be a fun way to draw attention to your products.

According to Nielsen scan data, here are the top selling varieties. Check out the calendar for when to celebrate:

  • Cabernet Sauvignon
  • Chardonnay – Happening in May!
  • Red Blends
  • Pinot Grigo
  • Pinot Noir
  • Sauvignon Blanc – Happening in May!
  • Moscato / Muscat
  • Merlot
  • Rosé – Happening in June!
  • Malbec

Need Shine Credits? Top up here.

“At the Winery”

New Lifestyle Image collection

A versatile collection depicting a visit to the winery and tasting room.

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