Trusted resources for the alcohol industry
Effectively use multiple channels for effective customer touchpoints.Guests Holly Schick of WineDirect, Drew Hendricks of Barrels Ahead & Legends Behind the Craft, and Ben Salisbury of Salisbury Creative came together to go On the Spot to discuss new outlets for...
Here’s why video marketing is important for the wine industryProduct Videos speak to today’s consumer.They are what’s next in wine marketing. 92% of marketers who use video say that it’s an important part of their marketing strategy. Take your bottle and turn it into...
Wine is part of daily life for people who love it. In this video, learn how to marketing authentically and represent your product as something useful and meaningful for people who buy wine."Wine is a drink that shares a table with nourishing, enticing, comforting...
A panel conversation revealing what people want in a digital experience. With Amber LeBeau and Hardy Wallace.Drinking wine while everything’s online (until it’s not). An exploration of virtual events. We are balanced between life in lockdown and the possibility of...
Guest author Ben Salisbury’s offers advice on how your winery can leverage marketing tech in 2021We welcome Ben Salisbury to the SPOTLIGHT blog. Ben is founder and president of Salisbury Creative Group, and he and his team specialize in helping small sales teams box...
Build your new year marketing approach with this free kit for wineries including a Planning Calendar + Instagram Stories Sticker Pack A new year! Raise your hand if you’ve been waiting for 2021. Wineries, we see you out there, and the world is ready to see you too....
How to communicate your products digitally + 2020 holiday shopping predictions and free bonuses!It’s not too early to start planning for the upcoming holiday season and to get your wine in front of more people. Need help getting a seasonal marketing plan in place?...
Build your brilliant holiday marketing approach with this free kit for wineries. Delight more people and sell more wine during the 2020 holiday season! No doubt this year has been different, but don’t miss any silver linings! Grab your free marketing kit,...
A webinar replay, presented by Outshinery x Craft Wine Humans love emotional content, and nothing is more emotional than the important moments in our lives. Wine is a part of many of these moments, and your marketing efforts can show people how your bottles belong on...
Actionable tips for ecommerce success. Competition for consumer attention is steep. There are a lot of products out there, and consumers are flooded with options. But there are ways for wineries to rise to the top of the attention span, especially during the OND...
A guide for wineries + free sticker downloads Wineries and wine brands around the world are enjoying the creative sparkle of Instagram Stories and their feature Stickers. These are easy-to-use animated graphics that add energy and personality to images and videos you...
There’s enough to share during this bountiful season. Stay in touch with these charming and effective wine marketing tools.Farmers markets, picnics, a cooler on the boat, a basket from the garden… Summer social season is all about bounty and having enough food and...
