Trusted resources for the alcohol industry
Wine is part of daily life for people who love it. In this video, learn how to marketing authentically and represent your product as something useful and meaningful for people who buy wine."Wine is a drink that shares a table with nourishing, enticing, comforting...
Wineries, plan your marketing outreach for June, July, and August with this printable marketing calendar, on us! Download your free marketing calendar and get started with summer marketing planning now. Don’t miss some of the year’s most impactful wine celebration...
How tech and innovation power the future of the wine industry“Did you know that people decide what they like super, super fast?” ~ Laurie Millotte, founder of Outshinery Seriously! It only takes 50 milliseconds for a person to establish a first impression based on...
By Megan DeCicco, Solutions On 2nd, LLC Teaser: Would you want someone handing out business cards for your business without your knowledge? What if they were full of errors and uglies? In a way, this is what happens when you neglect to elevate your business listings...
Join the Outshinery team + special guests in a conversation about these digital resources and connections“There’s a whole other level of engaging people that isn’t just about the product.” ~ Ben Salisbury, Salisbury Creative Group Extraordinary by Outshinery is the...
Meet the team helping the wine industry build literacy in this essential topic.There are countless ways to use data to better communicate and sell more wine. But if you and your team don’t know the language of data, you can’t very well speak it and this will cause...
Hear from Outshinery’s founder Laurie on the Legends Behind the Craft podcast.Outshinery founder Laurie Millotte was recently featured on the Legends Behind the Craft podcast, hosted by Drew Hendricks. This episode explores the keys to designing your beverage brand. ...
It’s time to plan for spring and early summer and to communicate your wines as ideal for warmer weather!It’s one of our most requested resources and it’s out now! The fresh edition of our calendar for wineries includes reminders of upcoming marketing opportunities to...
A panel conversation revealing what people want in a digital experience. With Amber LeBeau and Hardy Wallace.Drinking wine while everything’s online (until it’s not). An exploration of virtual events. We are balanced between life in lockdown and the possibility of...
Marketing and communication tech can improve the workflow for wine brands, especially when the focus is on the customer. Great conversations are powerful creative fuel, especially when the topic gets everyone excited. In the new podcast, Wine Tech Insiders, that topic...
Dozens of wine industry pros shared insight with Outshinery last year. The second in a 2-part series, here are more essential moves you can implement into your 2021 marketing plan.Did you catch Outshinery’s On the Spot series? If you missed all or some of it, that’s...
Guest author Ben Salisbury’s offers advice on how your winery can leverage marketing tech in 2021We welcome Ben Salisbury to the SPOTLIGHT blog. Ben is founder and president of Salisbury Creative Group, and he and his team specialize in helping small sales teams box...
