Viewing Posts: Marketing
How to think like a customer and sell more wine

How to think like a customer and sell more wine

A special On the Spot event with the Wine Tech Insiders.What do customers want? “A confident and enticing shopping experience.” ~ Laurie “Experiences, relationships, Information, Something Deeper.” ~ David “Great wine.” ~ Nick “Personalization, Experience, Story and...

The evolution of wine marketing

The evolution of wine marketing

A podcast conversation on selling wine in today’s market“20 years ago wine marketing was much more distant. It didn’t feel like it was on the shoulders of the producers, there were more in-betweeners.” ~ Laurie Millotte, founder of Outshinery A couple of times each...

Wine marketing for real life

Wine marketing for real life

Wine is part of daily life for people who love it. In this video, learn how to marketing authentically and represent your product as something useful and meaningful for people who buy wine."Wine is a drink that shares a table with nourishing, enticing, comforting...

Here’s your summer 2021 marketing calendar

Here’s your summer 2021 marketing calendar

Wineries, plan your marketing outreach for June, July, and August with this printable marketing calendar, on us! Download your free marketing calendar and get started with summer marketing planning now. Don’t miss some of the year’s most impactful wine celebration...

Future Fantastic! 🚀replay

Future Fantastic! 🚀replay

How tech and innovation power the future of the wine industry“Did you know that people decide what they like super, super fast?” ~ Laurie Millotte, founder of Outshinery Seriously! It only takes 50 milliseconds for a person to establish a first impression based on...

Learn to “speak data” at your winery

Learn to “speak data” at your winery

Meet the team helping the wine industry build literacy in this essential topic.There are countless ways to use data to better communicate and sell more wine. But if you and your team don’t know the language of data, you can’t very well speak it and this will cause...

become-a-customer Created with Sketch.
read-real-stories Created with Sketch.
redeem-my-shine-credits Created with Sketch.
try-it-for-free Created with Sketch.
guide Created with Sketch.
spotlight-blog Created with Sketch.
help Created with Sketch.