It’s time to plan for spring and early summer and to communicate your wines as ideal for warmer weather!It’s one of our most requested resources and it’s out now! The fresh edition of our calendar for wineries includes reminders of upcoming marketing opportunities to...
Spotlight blog
Trusted resources for the alcohol industry
How to plan a virtual wine event that works
A panel conversation revealing what people want in a digital experience. With Amber LeBeau and Hardy Wallace.Drinking wine while everything’s online (until it’s not). An exploration of virtual events. We are balanced between life in lockdown and the possibility of...
There is no shortcut to delivering a great experience to customers, but wine tech can make it easier
Marketing and communication tech can improve the workflow for wine brands, especially when the focus is on the customer. Great conversations are powerful creative fuel, especially when the topic gets everyone excited. In the new podcast, Wine Tech Insiders, that topic...
Easy to implement marketing tools for wineries | Part 2
Dozens of wine industry pros shared insight with Outshinery last year. The second in a 2-part series, here are more essential moves you can implement into your 2021 marketing plan.Did you catch Outshinery’s On the Spot series? If you missed all or some of it, that’s...
Scale your digital wine sales with these 5 tips
Guest author Ben Salisbury’s offers advice on how your winery can leverage marketing tech in 2021We welcome Ben Salisbury to the SPOTLIGHT blog. Ben is founder and president of Salisbury Creative Group, and he and his team specialize in helping small sales teams box...
Easy to implement marketing tools for wineries | Part 1
Dozens of wine industry pros shared insight with Outshinery last year. The first in a 2-part series, check out key items you can implement into your 2021 marketing plan. Did you catch Outshinery’s On the Spot series? If you missed all or some of it, that’s no problem....
Start 2021 with organized order. Your free Marketing Kit is here!
Build your new year marketing approach with this free kit for wineries including a Planning Calendar + Instagram Stories Sticker Pack A new year! Raise your hand if you’ve been waiting for 2021. Wineries, we see you out there, and the world is ready to see you too....
Why is it so difficult to sell wine online?
Wine industry experts on how to successfully (and easily) approach wine sales in a virtual world. It is possible to sell wine to people that have never tasted your product. In fact, if 2020 taught us anything, the world is ready for more opportunities to buy wine...
Why the digital economy is failing wine brands
Producers of many consumer products are comfortable selling online. Why not wine? Troly CEO Sebastien Tremblay shares perspective.Sebastien Tremblay is the chief executive officer at Troly, a software solution for the management and distribution of wine sales. He has...
Sell more wine online with tech tips that work, a free video
A video roundup of solutions that harness the momentum of online shopping and sell more wineOutshinery’s founder Laurie was invited to share insight that can help you sell more wine online. The “TechTips” conversation was offered by BottleVin and moderated by Ilona...
How to make your 2020 holiday email marketing shine, a free video
Here's how to get the most out of your email marketing campaigns during this valuable shopping stretch.In this live discussion for wineries, Laurie and Adrienne Stillman from WineDirect talk about why email is crucial right now, and how to make it relevant,...
How to use personalization to sell more wine, a free video
This holiday season, offer the right products at the right time to the right peopleA personal message is a meaningful message. This is something we know intuitively, but how many wine brands take this into consideration when communicating with their customers? ...