Viewing Posts: Marketing
Exploring alternative packaging solutions for wineries

Exploring alternative packaging solutions for wineries

Listen in as our wine industry panel provides insight and experience on transitioning to materials other than glassIs it time to consider materials other than glass? Our panel examines cans, bag-in-box, and other wine packaging styles designed for a lower carbon...

Structuring Your Wine Club to Reduce Member Attrition

Structuring Your Wine Club to Reduce Member Attrition

After all, it’s easier to retain people while they are in your wine club than it is to gain new ones.Going back to basics with guest author Geoffrey Moss MW, principal at Lithica Wine Marketing. There’s a story behind every purchase. That’s not clear when you look at...

Workshop replay: Podcasting for the wine industry

Workshop replay: Podcasting for the wine industry

Podcasts get you the most traction out of any media out there!" Katherine Cole, founder of The Four Top podcast and instructor for the recent Outshinery client workshop.Catch the three reasons why podcasts are so "sticky" according to Katherine Cole, founder of The...

Why podcast listeners are valuable to wine brands

Why podcast listeners are valuable to wine brands

Plus 5 ways forward-looking wine brands can use audio to stay relevant to younger consumers. I often think about podcasting as a hidden revolution.  Perhaps because 92% of us listen to podcasts alone, it’s not an activity that drives Fear of Missing Out (FOMO) that...

Laurie interviewed on Italian Wine Podcast

Laurie interviewed on Italian Wine Podcast

Advice for wine brands entering the US market from Outshinery’s founderCheck out Episode 796 of Italian Wine Podcast as host Steve Raye interviews Outshinery’s founder Laurie Millotte in this installment of the Get US Market Ready With Italian Wine People series....

The Top 10 Lifestyle Images of 2021

The Top 10 Lifestyle Images of 2021

These are the most-requested Lifestyle Images and recipes that wineries used to promote their brand in 2021.There are hundreds and hundreds of Lifestyle Images and recipes in the Outshinery Market for wineries to utilize. With a searchable selection that includes both...

Stop missing out on press features and profiles

Stop missing out on press features and profiles

How to build a compelling media page for your wineryImagine this: a wine journalist is about to publish a review of one of your winery’s recent releases. They are going to recommend the bottle for holiday dinners, so a deadline is coming up. They need a bottle shot...

Get a 3-tier wine sales game plan

Get a 3-tier wine sales game plan

Ben Salisbury shows Outshinery clients how in this resource-packed workshop. Ben Salisbury, of Salisbury Creative Group, has been in the wine industry since 1986. He says that he’s seen many changes to the biz over the past six or seven years, particularly when it...

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