Trusted resources for the alcohol industry
A downloadable list of evergreen and seasonal ideas to connect with your customers, friends, and fans.Organized by useful and relevant categories, this free list of 99 Content Prompts for Wineries is packed with ideas your audience will actually enjoy. Discover new...
How to build a compelling media page for your wineryImagine this: a wine journalist is about to publish a review of one of your winery’s recent releases. They are going to recommend the bottle for holiday dinners, so a deadline is coming up. They need a bottle shot...
Ben Salisbury shows Outshinery clients how in this resource-packed workshop. Ben Salisbury, of Salisbury Creative Group, has been in the wine industry since 1986. He says that he’s seen many changes to the biz over the past six or seven years, particularly when it...
Effectively use multiple channels for effective customer touchpoints.Guests Holly Schick of WineDirect, Drew Hendricks of Barrels Ahead & Legends Behind the Craft, and Ben Salisbury of Salisbury Creative came together to go On the Spot to discuss new outlets for...
Here’s why video marketing is important for the wine industryProduct Videos speak to today’s consumer.They are what’s next in wine marketing. 92% of marketers who use video say that it’s an important part of their marketing strategy. Take your bottle and turn it into...
Wine is part of daily life for people who love it. In this video, learn how to marketing authentically and represent your product as something useful and meaningful for people who buy wine."Wine is a drink that shares a table with nourishing, enticing, comforting...
By Megan DeCicco, Solutions On 2nd, LLC Teaser: Would you want someone handing out business cards for your business without your knowledge? What if they were full of errors and uglies? In a way, this is what happens when you neglect to elevate your business listings...
Join the Outshinery team + special guests in a conversation about these digital resources and connections“There’s a whole other level of engaging people that isn’t just about the product.” ~ Ben Salisbury, Salisbury Creative Group Extraordinary by Outshinery is the...
Meet the team helping the wine industry build literacy in this essential topic.There are countless ways to use data to better communicate and sell more wine. But if you and your team don’t know the language of data, you can’t very well speak it and this will cause...
Activate your client experience with these tips and tech suggestions from the Outshinery team with this video replay“Let’s see if we can sort this out.” Yana, Outshinery Sunshine Captain on how to keep a stressed customer happy. We were able to go “Behind the Shine”...
Marketing and communication tech can improve the workflow for wine brands, especially when the focus is on the customer. Great conversations are powerful creative fuel, especially when the topic gets everyone excited. In the new podcast, Wine Tech Insiders, that topic...
Dozens of wine industry pros shared insight with Outshinery last year. The second in a 2-part series, here are more essential moves you can implement into your 2021 marketing plan.Did you catch Outshinery’s On the Spot series? If you missed all or some of it, that’s...
